2. Syntactical features
Syntactical features that are going to be used in the analysis are a simple sentence and a complex sentence. A simple sentence is a sentence with just a main
clause Wales, 2001:256. A complex sentence is a sentence that has a main clause and one or more adverbial clauses.
The result of the analysis is shown in the form of table. Several abbreviation of syntactical features are used to shorten the use of space. SS stands for simple
sentence and CS stands for complex sentence. The result of the analysis is shown in the table below based on its appearance.
i. April 2015: Arm Candy Wearable Technology has A New Focal Point: The
Wrist.
No. Sentence
Categories SS
CS
1. We stand, we’re constantly being
told, at the intersection of the worlds of technology and fashion.
√
2. But where precisely, in our wide-
screened, 3-D world are tech companies and designers facing off?
√
3. Not on the runaways of Paris or New
York – or in a conference room in
Cupertino or Mountain View – but on
your wrist. √
4. The wrist: the very same place where,
while the pyramids were being built, we wore amulets with spiritual power
and where, in the early days of the U.S. military, we tattooed nautical
stars to guide us safely on our journeys.
√ PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI
No. Sentence
Category SS
CS
5. Later, as clocks moved from public
squares to the wrists of World War I soldiers in the trenches, civilian time
landed there as well, at that in- between place
– that functional joint with which we grapple with our
world. √
6. Sure, we wore sweatbands in the
eighties, as well as the Casio calculators that seem to have parented
today’s fit bands and Apple Watches. √
7. But we also wore Chanel’s big cuffs
which, along with bracelets from Fendi and Gucci, led a tech-forward
guy like will.i.am to design his new device, the i.amPULS smart band,
which he refers to as a “fashion-first” computer on your wrist
– in his coinage,
“fashionology.” More on this in a bit.
√
8. But suddenly we’re faced with
questions such as: Is that a Swarovski crystal glowing on your bracelet in
fashionable coordination with a nine- piece
collection of
pendants, bracelets, and watchbands or a
Swarovski Shine tracking crystal monitoring
both your
daytime movement and your sleep?
√
9. One need look no further that
Opening Ceremony’s MICA My Intelligent
Communication Accessory for an indication of where
our wrists are headed. √
10. The story of the development of the
curved sapphire touchscreen display – which comes in white snakeskin
studded with obsidian and tigereye or black snakeskin with pearls and lapis
– is one of fashion firmly grabbing the tech reins: It was Intel, after all, that
knocked on OC’s door. √
No. Sentence
Category SS
CS
11. “They came to us sating they wanted
a bracelet focused toward women,” says OC cofounder Humberto Leon.
√
12. “We said we would be interested only
if we were included fully from the beginning
– including discussions on what the bracelet actually does
.” √
13. Intel agreed, and OC proceeded to
focus-group about 100 people. √
14. “The number-one response was that it
needs to look like something I want to wear,” says Leon.
√
15. Untethering
– that is, separating the smart from the smartphone
– quickly became a priority.
√
16. The other thing his panel said was that
they didn’t want to feel as if they had to check their device constantly.
√
17. Thus MICA allows for tactful email
browsing and politic perusals of texts from a curated list of contacts
– your partner, your nanny, your private
investigator. √
18 Just when you thought technology
had eviscerated any semblance of politeness entirely
– know hope √
19. Caeden, meanwhile, is an entirely
new company helmed by two Bay- area partners and tech veterans, Nora
Levinson and David Watkins, who transplanted themselves to SoHo and
recruited
the fashion-marketing
prowess of Soyoung Park, formerly of Donna Karan, along the way.
√
No. Sentence
Category
SS CS
20. Like their headphones, which are
both jewelry-esque
and highly
functional – Soo Joo Park is their
brand endorser
– Caeden’s
forthcoming bracelet
is simultaneously
high-fashion and
high-tech, measuring your pulse through your skin and gaining insight
into your stress level while working undercover as an elegant bracelet.
√
21. “Right now, we’re at an intersection,”
says will.i.am,
whose PULS
integrates 3G, Wi-Fi, Bluetooth, GPS, email, SMS, and streaming
music – all run by a Her-esque
operating system named AnnedA pronounced “A-need-a”.
√
22. “There’s a tsunami of tech companies
trying to get into fashion, but you don’t see enough fashion people
trying to get into fashion, but you don’t see enough fashion people
trying to get into tech.” √
23. If he were wearing a mood ring, it
would be orange for “upset.” √
24. “If we can do this,” he says – and by
this, he means the thing on his wrist –
“what makes you thing a big tech company can’t?”
√
25. “The fashion world needs to lead the
change” √
Table 2-1. Simple and Complex Sentence in Arm Candy There are 25 sentences in Arm Candy. There are 23 complex sentences and
2 simple sentences. PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI
ii. April 2015: Jewel Chief
No. Sentence
Categories SS
CS
1. THE DANDIFIED ELIE TOP, a
darling of the Parisian fashion world, is also one of its best-kept secrets.
√
2. For a dozen or so years he has been
collaborating with Alber Elbaz of Lanvin on the whimsical pieces that
did nothing less than put costume jewelry back on the fashion map.
√
3. He has also designed for Bruno
Frisoni at Roger Vivier and created crystal jewels for the storied house of
Baccarat. √
4. It’s only fitting, then, that Top has
marked his debut in fine jewelry with a collection of beautifully crafted
pieces every bit as discreet as the man himself.
√
5. After early internship at Dior and
Christian Lacroix, Top finally landed at Yves Saint Laurent, where he
worked alongside the master himself. √
6. When Elbaz began designing the Rive
gauche collections in 1998, he asked Top, then 21, to work on accessories
– and when Elbaz joined Lanvin three years later, Top come too.
√
7. For his own name line, however, Top
realized that “the essence of my work is really about architecture and
mechanics,” as he puts it. √
8. He was inspired by the faintly
industrial jewelry created by the house of Boivin in the thirties and
forties
and by
the intricately
constructed armillary spheres and celestial mechanisms developed by
the ancient Greeks and prized by Renaissance princes.
√ PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI
No. Sentence
Category SS
CS
9. Top’s necklaces or rings, which can
look almost functional one minute, often display sophisticated hidden
bling diamond stars circling onyx planets like satellites, for instance the
next. √
10. Meanwhile, a preferences for unusual
stones like chrysocolla and tigereye helps keep his price points relatively
low – rings start at 5,000, with the
more elaborate necklaces rising to 40,000.
√
Table 2-2. Simple and Complex Sentence in Jewel Chief There are 10 sentences in Jewel Chief. There are 9 complex sentences and
one simple sentence in this article. iii.
June 2015: Natural Instinct
No. Sentence
Categories SS
CS
1. Women, men, drag queens would
come to my studio and see my sculptures and say, ‘I just want to put
it on’ says artist Walt Cassidy, describing the path that led to his bold,
uncompromising jewelry. √
2. His custom-fitted pieces typically
employ hunks of lapis or veiny green “art brut” chrysoprase strung with
brass beads that could be mistaken for burnished gold.
√
3. “I like materials that are elemental –
they have a quality of being lived in, “Cassidy, 42, says.
√
4. Some of his notions are frankly
startling: He thinks nothing of pairing raw garnets with hot pink vinyl
– colors, he says, inspired by the
splotches on his dad’s painting suitcase.
√ PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI
No. Sentence
Category SS
CS
5. The Brooklyn-based designer, who is
ruggedly handsome
and sports
imposing peacock tattoos on both forearms, has one of those amazing,
only-in-America backstories. √
6. He grew up on his father’s Missouri
farm before fleeing at fourteen to be with his mom, who worked in a gay
bar in Norfolk, Virginia. √
7. “My grandmother was a bootlegger –
I’m from rebellious stock,” he says, laughing.
√
8. Moving to Manhattan in the early
nineties, he found a home in clubs like Limelight, where he created interiors,
worked the door, or simply go-go danced.
√
9. “New York nightlife had that ritual,
talismanic quality – building your
structure, building your look,” he remembers.
√
10. That mystical sense of connection
continues to inform his work: When you visit his atelier to order, say, a
bracelet composed of Australian jade and ostrich-
egg links, “it’s like going to a
psychic or a palm reader.’ Cassidy smiles.
√
11. “It’s two people bonding over one
object.” √
Table 2-3. Simple and Complex Sentence in Natural Instinct There are 11 sentences in Natural Instinct. There is one simple sentence and
10 complex sentences. PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI
iv. June 2015: Giving Shade
No. Sentence
Categories SS
CS
1. When it comes to sunglasses, not all
frames are equal – flattering.
√ 2.
There’s always a good reason to try another
– Too bright √
3. Too dark
√ 4.
Too mysterious √
5. But with wild, look-at-me styles
feeling a little, well, classic, what to add for summer?
√
6. Ahlem Manai-Platt, who worked at
Acne and Miu Miu in Paris before relocating
to Venice
Beach, California, a year ago, launched her
label, Ahlem, shapes with subtly sculpted details, all rendered in
vintage Mazzucchelli acetate. √
7. “I live in sunglasses; I trade them: I
give them away,” says Ahlem, 35, “so making them seemed the obvious
career move.” √
8. Earlier styles are named after districts
in Paris – from the vintage-esque
Pigalle to the St. Germain’s more cerebral charm.
√
9. More recently she’s added the
brushed-silver Concorde aviator. √
10. But Ahlem is planting her flag firmly
in the stylish future. √
11. “They have an anti-reflective coating
on the inside, so you can look at your iPhone
– or the open road – without any problems.”
√ Table 2-4. Simple and Complex Sentence in Giving Shade
There are 11 sentences in Giving Shade. There are 5 simple sentences and 7 complex sentences.
v. June 2015: Seaslide
No. Sentence
Categories SS
CS
1. The irresistible draw of Alvaro
Gonzalez’s sandals – equally well suited for a Barceloneta beach party or
a Saturday-morning stroll in Brooklyn
– lies in their fusion of easy vibes and technological shine.
√
2. Their soles, for example, are dip-dyed
with natural stains to induce a rich earthen glow, whole a special mirror
treatment on calf-hide leather banded in cross straps or caged toes flickers as
you move. √
3. “It’s unique because one doesn’t often
see a metallic effect in that deep a color,” says Gonzalez from his studio
in Florence, Italy his sandals are produced just west of the city, in
Lucca. √
4. After a career designing for houses
including Tod’s, Valextra, and Loro Piana, Gonzalez founded his self-
titled line last year; it also includes handbags.
√
5. Each model is given a female name
starting with the letter A: “Alberta,
Anna, Antonia. It’s because of my name
– very egocentric” the designer says, laughing, before adding, “It’s
about finding the right lines and looking for things that pop in front of
the eye.”
√
Table 2-5. Simple and Complex Sentence in Seaslide There are 5 sentences in Seaslide, Those all are complex sentences.
vi. December 2015: Crown Jewels
No. Sentence
Categories SS
CS
1. Saint Laurent grunge tiara to be worn
with anything. √
2. The GIF twinkles in my Twitter feed
before the third model has even stomped through the Carreau du
Temple at Hedi Slimane’s show in October.
√
3. Indeed
– tiaras are seen bouncing atop everything from biker jackets to bias-
cut slips. √
4. “It all reminds me of discovering
Nirvana,” says model and actress Agyness Deyn, whose runaways return
at Saint Laurent was crowned with a trash-chic diamante tiara.
√
5. Despite a designer friend once dubbing
me La Dauphine, I consider myself to be relatively low-maintenance.
√
6. Still, the array of gleaming hair jewels
at the spring collections was inspiring Marie Antoinette levels of twitchiness.
√
7. Even before Saint Laurent, the New
York shows featured Rodarte’s ethereal barrettes and Marc Jacob’s
rhinestone-and-pearl hair accessories, the latter harking back to the slide from
his infamous Perry Ellis spring 1993 grunge collection.
√
8. In all their guises, the new hair
accessories came dotted through rather unspecific dos: naturally parted and
down, or messy variations on a French twist.
√
9. Informality is the new disruptive spin
on such pretty accoutrements, which are now as suitable for day-light as
they are for evening. √
No. Sentence
Category SS
CS
10. That’s why, with Glastonbury still
eight months away, I can’t resist taking the glistening Saint Laurent headpiece
to a casual Sunday lunch in London’s Chelsea before returning to New York.
√
11. When I wear it a little lower on the
forehead rather than the… well, crown,
it presses gently against my limp post- flight locks the tiara’s sparkle is
suitably distracting for those with no time or inclination to blow-dry.
√
12. With surrounding eyebrows suitably
raised, this alt-princess finds it the perfect
excuse to
order in
a correspondingly commanding tone.
√
13. My four-year-old dining companion is
enthralled, as am I: While tiaras have long played to the left and charmed
nonconformists from Dame Vivienne Westwood to Courtney Love, this new
iteration of hair jewels feels more lighthearted, more fun.
√
14. Armed with my invitation from
Samantha Cameron,
the prime
minister’s wife, for her London Fashion Week celebration at 10
Downing Street, I visit hairstylist George Northwood to dress up my
disheveled low ponytail. √
15. He opts for the considered clash of a
Chanel crescent-moon hairpin and a Susan Foster white diamond barrette,
then teases more than a few strands out of their new constraints
– √
16. “You don’t want to look bridal or lack
a sense of modernity,” he says.
√
17. I make my way through the main gate
at 10 Downing and to the security hut – where I’m promptly asked to remove
the pin before entering the scanner. √
No. Sentence
Category SS
CS
18. I manage to replace it myself, happy
that a less precious approach to accessorizing is the new goal.
√
19. As I enter the state drawing room, my
a la carte sparkle seems to add a certain appreciative coos from the enviable
chic
Serbian-born, London-based
designer Roksanda Illincic. √
20. Suddenly any notions of “grunge
princess” feel light years away. √
Table 2-6. Simple and Complex Sentence in Crown Jewels There are 20 sentences in Crown Jewels. There are four simple sentences
and 17 complex sentences. vii.
December 2015: Room to Shine
No. Sentence
Categories SS
CS
1. I am standing in 5,000 square feet of
dust that, in a few weeks, will house just as many carats of diamonds.
√
2. Despite the space’s unfinished state,
though it’s easy to see the potential of Bergdorf Goodmand’s new jewelry
salon – the brainchild of Linda Fargo.
√
3. Bergdorf’s director of women’s
fashion and store presentation, brought to life by the architect Michael
Neumann. √
No. Sentence
Category SS
CS
4. Taking cues from Beaux Arts and
French Moderne – with faceted
stained-wood walls epitomizing the elegant, pared-down style of Jean-
Michel Frank and plush velvet settees nodding to the sumptuous nature of
Serge-Roche
– the atelier will mix works from established names like
David Webb and Pomellato with gems from lesser-known and new to
Bergdorf designers, including Yannis Sergakis and Daniela Villegas.
√
5. “Bergdorf Goodman was my great
grandmother’s favorite store,” says Villegas.
√ 6.
“To show here is to relive the stories she told me as little girl.”
√
7. For the opening and the holiday
season the main room will include a curated collection of one-of-a-kind
fine
jewelry pieces
featuring Gemfiels’s responsibly sourced rubies
and emeralds. √
8. Even among the rebar and plywood, I
can already see the sparkle. √
Table 2-7. Simple and Complex Sentence in Crown Jewels There are 8 sentences in Crown Jewels. There are two simple sentences and
6 complex sentences. The results of the analysis above are summarized in tables below:
Table 2-8. Proper Noun
No. Article
Proper Noun categories A SP BN SPl ST
CN SSh SSt Oth Total
1. Arm Candy
5 7
8 7
5 2
- -
2 36
2. Jewel Chief
- 5
8 -
1 -
- -
2 16
3. Natural
Instinct -
1 1
6 2
- -
- -
10
4. Giving
Shade -
1 2
4 -
2 -
- -
9
5. Seaslide
- 4
4 4
- -
- -
1 13
6. Crown
Jewels 1
7 6
8 1
1 4
- 2
30
7. Room to
Shine -
5 -
- -
4 -
3 -
12 Sub Total
6 30
29 29
9 9
4 3
7 126
Notes :
A : Abbreviation
CN : Company Name
SP : Specific Person
SSh : Specific Show
BN : Brand name
SSt : Specific Style
SPl : Specific Place
Oth : Others specific event, specific
ST : Specific Thing
group, specific ethnic, specific era, name of the day, name of the month
Based on the table 2-8, there are 126 proper nouns used in the 7 chosen articles. The mostly used proper noun is specific person with 30 applications. The
others most commonly used are brand name and specific place. The least application in the articles is specific style with 3 appearances. Arm Candy has 23
applications of proper noun. Jewel Chief has 16 applications of proper noun. Natural Instinct has 10 applications of proper noun. Giving Shades has 9
applications of proper noun. Seaslide has 13 applications of proper noun. Crown Jewel has 30 applications of proper noun. Room to Shine has 12 applications of
proper noun. PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI
Table 2-9. Fashion Terminology
No. Articles
Categories Total
Brand name
Fashion Item
Others
1. Arm Candy
3 3
5 11
2. Jewel Chief
8 3
5 16
3. Natural Instinct
- 2
7 9
4. Giving Shade
1 1
8 10
5. Seaslide
4 1
7 12
6. Crown Jewels
6 6
8 20
7. Room to Shine
2 1
5 8
Sub Total 24
17 45
86
Based on Table 2-9, there are 88 fashion terminologies used in the articles. Fashion terminology here is divided into three parts which are brand name, fashion
item, and others fashion terms. The mostly used fashion terminology is others fashion terms with 45 appearances. Other fashion terms here means that any words
or verbs that connect with fashion except brand name and fashion item. The application of brand name in the articles is 24 and fashion items are 17. Arm Candy
has 11 applications of fashion terminology. Jewel Chief has 16 applications of fashion terminology. Natural Instinct has 9 applications of fashion terminology.
Giving Shade has 10 applications of fashion terminology. Seaslide has 12 applications of fashion terminology. Crown Jewel has 20 applications of fashion
terminology. Room to Shine has 8 applications of fashion terminology. PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI
Table 2-10. Metaphor No.
Article Total
1. Arm Candy
4 2.
Jewel Chief 2
3. Natural Instinct
3 4.
Giving Shade 2
5. Seaslide
3 6.
Crown Jewels 2
7. Room to Shine
2
Sub Total 18
There are 18 metaphors found in the articles with at least 2 metaphors in each article. The text producer uses any linguistic tools to attract the readers’
attention McLoughlin, 2000:21. Therefore, the use of metaphor in the article is important.
Table 2-11. Simple and Complex Sentence
No. Article
Categories Simple Sentence
Complex Sentence
1. Arm Candy
2 23
2. Jewel Chief
1 9
3. Natural Instinct
1 10
4. Giving Shade
5 7
5. Seaslide
- 5
6. Crown Jewels
4 16
7. Room to Shine
2 6
Sub Total 15
76
There are 91 sentences in 7 articles. The sentences consist of 15 simple sentences and 76 complex sentences. There is one article that does
n’t have any simple sentences. Based on the data shown in the table, it can be concluded that
complex sentences are more used than simple sentences in writing articles. It happened because sometimes in the articles, the text producer needs to put a lot of
information into a short space McLoughlin, 2000:15. Therefore, the use of complex sentences is more effective because complex sentences can contain more
than one clause.
B. The Analysis on Lexical and Syntactical Features in Persuasive
Strategies
The analysis of lexical and syntactical features is used to answer the second problem about how do lexical and syntactical features on the View column in Vogue
magazine are exploited for persuasive purposes. There are five types of persuasive language strategies according to Timothy A. Borchers: language intensity, powerful
language, language and imagery, rhetorical figures, and metaphor. 1.
Language Intensity Language intensity in the articles can be seen in the way the text producer
implies the message about the products by using lexical category which is proper noun. There are 126 proper nouns that are used in the article. The most frequent
proper nouns in the article are specific person, brand name, and specific place. PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI
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