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method in promoting their products, yet the process of creating the advertisements, which included using language features, were certainly different.
B. Recommendations
The analysis on the language features of Kopiko advertisement can be beneficial to four parties that are related to this topic. There are some suggestions
for English teachers and students, for the English Language Education Study Program, for advertisers, and for future researches. This research can also give
contribution to the linguistics study and English education.
1. For English Teachers and Students
Advertisement is one of the lesson material in English subject, therefore this research can help improving the materials for teachers. The language features of
Kopiko advertisements in this research can be used as additional materials for teaching how to make an advertisement or analysing its elements or format.
Teacher can use any example of commercial video instead of the usual printed advertisement, therefore the learning process can be more interesting and
meaningful since it is closely related to daily life. Students can also enrich their knowledge of English through the language features. They can learn about lexicon,
grammar, and the use of them to create a good advertisement text. Teachers can give a task to the students to make their own commercial video.
2. For the English Language Education Study Program
Advertisement is in fact a rare material in the English Language Education Study Program, it is usually used as one type of many texts that appear in writing
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or reading subject. Lecturers may try to develop materials for advertisement further to enhance students’ knowledge of language features. It can be more
interesting to learn about advertising and advertisement in electronic media such as television, radio, or internet. Even printed advertisement has developed so
much that creating it is not as simple as it used to be. By following the technology era, both lecturers and students can learn together to improve themselves to more
knowledge.
3. For Advertisers
The people behind the advertisement are inside the advertising company. Advertisers are demanded to keep producing ideas, creating something new,
making something different, and other similar things. Sometimes they focus too much on how to do those things without paying extra attention to the language
aspect. The fact that language as an important communication device that has structure and meaning is sometimes not realized. Advertisers should use language
more appropriately, for advertisement context for sure. The use of language in advertisement texts should be based on the purpose of the advertisement and they
way of product selling. Elements such as headline, body copy, and slogan are also essential to decide what kind of language style will be used.
4. For Future Researches
