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Appendix A
THE TRANSCRIPTS OF KOPIKO ADVERTISEMENTS
1. Kopiko 78
o
Coffee - long version Indonesia
78
o
? 78
o
? 78
o
? 78
o
? New Kopiko 78
o
First in Indonesia. Extraction at 78
o
C. Gives you rich 78
o
taste and tempting 78
o
aroma. Blended with caramelized milk. Hmm... Perfect
Wow Heavenly
Taste it and you will love it. Kopiko 78
o
. Perfect latte like never before. Wow
2. Kopiko White Mocca Indonesia
Female 1 : White coffee? It’s so yesterday. Now it’s Kopiko White
Mocca. Female 2
: Kopiko white, but mocha? Female 3
: Kopiko white, but mocha? Man 1
: First in Indonesia. New Kopiko White Mocca. Low acid white coffee with super tasty mocha.
Man 2 : Unbelievable.
Female 1 : Kopiko White Mocca, hmm..., crazylicious.
Man 2 : You have to try something new.
Kopiko White Mocca. Crazymoccalicious
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3. Kopiko Brown Coffee Indonesia
Song: thingi that make you go hmm Introducing Kopiko Brown Coffee.
Coffee mix with delicious sweet aromatic brown sugar. It’s tasty. It’s satisfy. It’s make you go hmm.
Kopiko Brown Coffee, thing that make you go hmm.
4. Kopiko 78
o
- short version 1 Indonesia
78
o
? 78
o
? 78
o
? 78
o
? Male
: Quality coffee. Female : Perfect extraction.
Male : Caramelized milk.
Female : I love it. Male
: Perfectly blended. Male
: Wow Female : Heavenly
Male : Taste it and you will love it.
Kopiko 78 degree. Perfect latte like never before.
5. Kopiko 78
o
- short version 2 Indonesia
Wooww Kopiko 78
o
. Perfect coffee extraction.
At 78
o
Celcius And caramelized milk.
Full of taste. Best. Latte. Ever.
Kopiko 78
o
. The next level of experience.
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6. Kopiko Candy Indonesia
First class.
7. Kopiko 3in1 Astig Na Kape the Philippines
Strong and rich coffee comes from selected coffee beans. This is low class coffee, broken and over roasted.
And this is great one coffee, whole and properly roasted, used in Kopiko 3in1.
Philippine language Kopiko in 3inOne.
8. Kopiko Brown Coffee the Philippines
Smells so good. Kopiko Brown Coffee, from select coffee beans. Natural Kopiko brown
sugar and delicious creamer. Hmm... Perfect.
Kopiko Brown Coffee, the number one mixed brown coffee that makes you go hmm.
Kopiko Brown Coffee, makes you go hmm.
9. Kopiko Cafe Blanca the Philippines
