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or reading subject. Lecturers may try to develop materials for advertisement further to enhance students’ knowledge of language features. It can be more
interesting to learn about advertising and advertisement in electronic media such as television, radio, or internet. Even printed advertisement has developed so
much that creating it is not as simple as it used to be. By following the technology era, both lecturers and students can learn together to improve themselves to more
knowledge.
3. For Advertisers
The people behind the advertisement are inside the advertising company. Advertisers are demanded to keep producing ideas, creating something new,
making something different, and other similar things. Sometimes they focus too much on how to do those things without paying extra attention to the language
aspect. The fact that language as an important communication device that has structure and meaning is sometimes not realized. Advertisers should use language
more appropriately, for advertisement context for sure. The use of language in advertisement texts should be based on the purpose of the advertisement and they
way of product selling. Elements such as headline, body copy, and slogan are also essential to decide what kind of language style will be used.
4. For Future Researches
This research can be a help for other researches that have similar topic or aspect. Future researches may analyze other types of advertisement such as radio
advertisement or advertisement in blog or website. They can use the same theories of language features to analyze other types of advertisement or other commercial
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videos of different product and brand. This research can be examined further and deeper so that the result is more accurate and credible. Another suggestion is to
analyze similar type of advertisement by using different theories of language features and advertising. There are many theories about this topic that can be used
as references and they can give more insights to the research.
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APPENDICES
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Appendix A
THE TRANSCRIPTS OF KOPIKO ADVERTISEMENTS
1. Kopiko 78
