The descriptive picture shown in this advertisement is the girl just stripping off her clothes and crawling up the Frappuccino and diving right.
There are some combinations of colours; brown, red, pink, blue and black as icon and with the headline “Here‟s the best part of your day” as
symbol.
3. 1. Analysis Symbol of Headline “Here’s the best part of your day”
The headline, “Here‟s the best part of your day”, give impression to the readers that there are the most funniest and beautiful things they
cannot wait in every day. That headline is relatable as well because everyone interprets the meaning of the sentence differently. For some
people, the best part of their day is coming home and relaxing or maybe getting their coffee before starting a hectic day, but this advertisement
offering something different. If we see the meaning of the message from Peircean point of view,
we can see the semiosis process as below:
Symbol’s Diagram of Peirce 14 Headline in
Caramel Frappuccino Edition
Figure 15: Symbol‟s Diagram of Headline “Here‟s the best part of your day”
Note: R: Representamen
O: Object
I: Interpretan
The meaning of the headline is Starbucks Coffee wants to offer the reader to strip down into something comfortable that is enjoying the
Starbucks Caramel Frappuccino after stressful working day. From the headline, it wants to tell that the best day of someone is when heshe
enjoys the Caramel Frappuccino, to waive hisher body after a hectic day. Everyone has different way to waive their hectic day, but
Starbucks Coffee wants to give the best way, namely by diving into delicious and refreshing Caramel Frappuccino. As the consequence, the
customers have to buy it to get rid of from their messy day. So, in this way, Starbucks coffee will be a lifestyle. Automatically, when something
be a lifestyle of society, it will be popular.
3. 2. Analysis Icon of Picture A cup with a girl just stripping off her clothes, crawling up the Frappuccino and diving right in with the leg
dangling sticking out.
The focus picture in this advertisement is by showing a cup with a girl stripping off her clothes then crawling up the Frappuccino and diving
right in with the leg dangling sticking out go into a cup of Caramel Frappuccino. From the Picture, the girl in this advertisement does not care
of the situation, so she sets down her clothes and dives into a cup for
