Note: R: Representamen
O: Object
I: Interpretan
The red colour for the sun dress symbolizes power, aggression, excitement and love. It is a highly visible colour that will always attract
attention. Red colour brings the text and images this advertisement to be more lovely. It is an accent colour to stimulate people to make quick
decisions. It is such a perfect colour to persuade the readers to buy that product.
The pink colour for scarf in this advertisement denotes to feminine qualities. While, the blue for the jeans jacket is associated to a depth and
stability. The colour combination for wardrobe in the picture is to describe about the typical of the clothing and identity of the girl.
3.3.3. Analysis Icon of Green Colour in background
The meaning of green as a background colour in this advertisement is to create affective and to catch the reader‟s eyes. At the most basic level,
the green is the symbol of nature. Green colour in this advertisement gives soft and warm vibe. If we see the meaning of the message from Pierciean
point of view, we can see the semiosis process as below:
Icon’s Diagram of Peirce 18 Green as Background in
Caramel Frappuccino Edition
Figure 19: Icon‟s Diagram of Green in background Note: R:
Representamen O:
Object I:
Interpretan
Green is relaxing, alleviates depression and constitutes health. If the readers look at this advertisement, they will feel like that. Green colour
in this background advertisement is attractive for youth and to those who want enjoy life. Starbucks Coffee uses green as its colour to give positive
energy. Green is the colour often used by Starbucks coffee in its
advertising. It is can be seen from some previous editions. The green
colour is generally associated with Starbucks coffee and Starbucks also
uses a recognizable dark green for its logo to bring calmness, and it also
symbolizes wealth. That is why Starbucks coffee often chooses green
colour in their advertisement.
3.3.4. Analysis Icon of Black colour in headline font
The black thin colour in that font gives a simple but deep feeling. And, the feeling brings into calmness. If we see the meaning of the
message from Pierciean point of view, we can see the semiosis process as below:
Icon’s Diagram of Peirce 19 Black in
Caramel Frappuccino Edition
Figure 20: Icon‟s Diagram of Black in Headline Font
Note: R: Representamen
O: Object
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