the tagline of Starbucks Coffee is it is more than just some coffee, but it has good qualities and different from another coffee which can make people
stay awake. The meaning of that advertisement in general is to attract the
attention of the reader with Starbucks and try to sell that coffee to help people to staying awake along the night.
e. Customer 5
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In interpreting the picture, the customer said that the eye is a main organ to stay awakes. So, people have to drink Starbucks to stay awakes
along the night like in the picture heshe drinks Starbucks Coffee with hisher eye.
Then, in interpreting the colour and the headline, the customer said that she does not understand what the meaning of all colours and headline in
the advertisement.
5. Conclusions of The Eye Analysis
Based on the result of interview, it can be concluded; First, in interpreting the meaning of th
e headline “Burning the midnight oil?” not all of them could interpret clearly. Four of customers said that the meaning
of the headline is to offer Starbucks Coffee as a drink to stay awake along the night or as drink to burning the midnight oil.
Second, in interpreting the meaning of the picture of an eye, the writer finds that all of them can also interpret the meaning of the eye clearly.
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Hana Khairunnisa. Nurse. The interview was taken on Wednesday, 29 July, 2015
They can understand the meaning of that picture same as the meaning of the advertiser wants to deliver to them. They said that the eye is an important
organ to help us to stay awake and to open the eye we need something to hold. Based on the picture they said people need Starbucks Coffee to open
the eye and stay awake along the night. Third, in interpreting the colour in this advertisement, not all of
them can interpret the meaning of colour well, because there are two informants could not explain well about the meaning of the colour in this
advertisement and three of informants could explain about the meaning of the colour.
From the explanation above, not all of them can understand the meaning of the advertisement. It means that not all customers can accepted
the messages are the advertiser wants to deliver to them.
3. Semiosis Process Analysis of Icon and Symbol of Caramel Frappuccino
Edition.
The descriptive picture shown in this advertisement is the girl just stripping off her clothes and crawling up the Frappuccino and diving right.
There are some combinations of colours; brown, red, pink, blue and black as icon and with the headline “Here‟s the best part of your day” as
symbol.
3. 1. Analysis Symbol of Headline “Here’s the best part of your day”
