72
vce study design
Advice for teachers
VISUAL COMMUNICATION DESIGN 2013–2017
AREA OF STUDY
2: Final presentations
Outcome 2
Examples of learning activities
Produce final visual communication
presentations that satisfy the
requirements of the brief.
create two distinctively different final presentations – they must be different in intent, purpose where appropriate, context and presentation format
use best options from refinement work, demonstrating proficiency in methods and use of design elements and design principles and appropriate selection of
suitable media and materials; these may be two-dimensional or three-dimensional presentations
Proposed formats may include posters, magazine advertising, flyers, packaging, architectural plans.
They must be different in intent; for example, a magazine advertisement or billboard may intend to
raise awareness of a new product with a concept that projects an impression or a promise, while the
packaging of the product itself in a retail context aims to generate interest by standing apart from the
competition.
Make presentation formats such as magazine advertisements to full size, selecting suitable
publications allowing the visual communication to reach the intended target audience effectively.
Accurate page dimensions should be used, and if possible a stock that resembles publication
pages. Digital methods can be used for a realistic representation, which may include generating
components with vector and raster programs as well as scanning, enhancing and editing manually
produced visuals and inserting photographed models or images from photo shoots.
Make packaging samples using nets – printed, cut, scored, folded and assembled. These can
be placed on simulated shelving to assess visual impact. Similarly, posters and billboards can be
placed in context by layering them into a sourced image with an image-based program.
Environmental design presentations may be constructed as three-dimensional scale models,
either in white card to show overall form or in coloured and textured materials for a more literal
representation.
Many other proposed formats can be created as samples or mock-ups such as stationery, CD
covers, book covers and pages, flyers, brochures menus etc.
Detailed example
FINAL PRESENTATION FORMATS
vce study design
73
VISUAL COMMUNICATION DESIGN 2013–2017
Advice for teachers
AREA OF STUDY
3: Evaluation and explanation
