16 used by a publisher to deliver the information through electronic means Chennupati,
Foo, Heng, 2006. At the beginning, electronic publishing is used to complement publications’ print. However, some publisher now has increasingly employed digital
platforms exclusively – to both replace print distribution for former print publications and as the sole distribution method for newly-launched publications.
Electronic publishing itself has various models of publishing. Those models are digital content, electronic books e-books, electronic newspapers e-newspapers,
electronic magazines e-magazinese-zines, and electronic journals e-journals. According to Chennupati, Foo, Heng 2006, electronic magazines are equivalent
to electronic newspapers which it means they are the online accompaniments of established magazines where new articles and the latest updates are published on the
web. E-magazines are published by established print magazine publishers.
B. Theoretical Framework
This research is in morphology field which focuses on of word formation processes. The researcher used a theory from Yule 2006 to explain that there were
various kinds of English word formation processes, such as coinage, borrowing, compounding, blending, clipping, back formation, conversion, acronyms, derivation
and inflection. This research focuses on blending in HighEnd Teen HET magazine 2016 editions. The purpose of this research is to observe English blends and analyze
the process of blending that occurs in HighEnd Teen e-magazine 2016 editions. This
17 part, then, will explore the contribution of related theories in solving the research
problems. There are three research problems addressed in this research. The first research
problem deals with the base words of English blends which are found in the e-magazines. Second is the type of English blends and the third is the most frequent
type of blend which occur in the HighEnd Teen e-magazines. To answer the first research question, the researcher used online dictionaries and other journals to find
out the base words. The researcher also used the theory from Danks 2003 and Carroll 1996 as the references. In analyzing the types of blends, the researcher used
the theory from Algeo 1977 about the three types of blends. Algeo 1977 distinguishes blends into: blends with phonemic overlap, blends with clipping, and
blends with phonemic overlap and clipping. To answer the last research question, the researcher counted the number of blends in each type. The result is supported by the
previous research from Enarsson 2006 which shows that blends with clipping are the most frequent blends.
18
CHAPTER III RESEARCH METHODOLOGY
In this chapter, the researcher presents the rationale for the method of the data collection and analysis. This chapter describes the method of the research and
analysis, outlines the procedure in gathering and data analysis. This chapter is subdivided into five parts, which are research method, research setting, research
subjects, instrument and data gathering technique, and data analysis technique.
A. Research Method
The research dealt with English blends in the HighEnd Teen e-magazine 2016 editions. The researcher employed a qualitative method in this research. According
to Patton Cochran 2002, “Qualitative research is characterized by its aims, which relate to understanding some aspects of social life, and its methods which in general
generate words, rather than numbers, as data for analysis” p. 2. The researcher discussed English blends mostly by using words in this study.
Furthermore, this research used document analysis to gain a better understanding about the phenomenon of blends in magazines. According to Bowen
2009, document analysis is used to review and evaluate documents, both printed and electronic material p.17. Documents that can be used for the research are
varied. They include advertisements; agendas, attendance registers, and minutes of meetings; manuals; background papers; book and brochures; diaries and journals;
event programs; letters and memoranda; maps and charts; and newspapers
