19 Bowen, 2009. In this research, the data were collected from twelve e-magazines of
HighEnd Teen January-December 2016. From the e-magazines, the researcher could find the occurrence of English blends. After the data were collected, the researcher
then analyzed and classified the data based on their classifications. The blends analysis showed the base words and the types of English blends which were found in
the HighEnd Teen e-magazine 2016 editions. The classification results showed the most frequent type of English blends which occurred in the HighEnd Teen e-
magazine 2016 editions.
B. Research Setting
HighEnd Teen e-magazines were published by PT MNI Entertainment in Jakarta. The intended readers are teenagers, who are interested to get international
information about lifestyle. In 2016 editions, there were twelve magazines. They were from January to December 2016. The researcher used the electronic version of
the magazines by purchasing the magazines on SCOOP Newsstand. SCOOP is a digital Newsstand application which is available on the Google Play and App Store.
The research was conducted for around 3 months, from December 2016 until February 2017.
C. Research Subjects
The researcher used twelve HighEnd Teen e-magazines, from January to December 2016. Each month, the e-magazine presents different articles based on the
theme. Table 3.1 shows the themes of the e-magazine in 2016 editions.
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Table 3.1 The Themes of the HighEnd Teen E-Magazine 2016 Editions Month of Publication
Theme
January New Year’s vibes
February Love and Valentine’s Day
March Music and film entertainment
April Summer holiday
May Power couple issue
June Sports issue
July Beauty and Idul Fitri festivities
August Food issue
September FallWinter season
October Asia
November Education issue
December End-year season
HighEnd Teen e-magazine used English language to deliver articles, news, and many other interesting topics. The average page of each e-magazine was around
148 pages. The content consisted of around 4-5 main topics of the articles. At the beginning, there was ‘Cover Story’ which mostly talked about a certain person who
was on the cover of the magazine. Moreover, the e-magazine also provided ‘HET Special’. This section presented the main interesting articles with certain topics which
were specially prepared for the readers.
D. Instruments and Data Gathering Technique
In this qualitative research, there were three instruments which were used to gather the data. The first instrument was human instrument and it was the primary
instrument in this research. According to Creswell 2007, one of the characteristics of qualitative research is that researcher was the key instrument p. 175.
21 The researcher collected the data through examining documents. Another instrument
might be used, but the researcher was the one who actually gathered the information. The second instrument of this research was the documents. The documents
were the e-magazines of HighEnd Teen January – December 2016. After collecting the data, the researcher analyzed the English words which were used in the
magazines. Any blends which occurred in the magazines were recorded and analyzed based on their types.
To help the gathering of the data, the researcher also made the third instrument, which was observation table. The researcher made twelve observation
tables for twelve e-magazines. After the researcher read each of the magazines and marked the blends, the researcher recorded the words into the observation tables. The
researcher also used online dictionaries and journals to help classifying the data. The following is the observation table which was used by the researcher. It was used for
each e-magazine.
Table 3.2 Blends Observation Form
No Blends
Page
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E. Data Analysis Technique
