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CHAPTER III RESEARCH METHODOLOGY
In this chapter, the researcher presents the rationale for the method of the data collection and analysis. This chapter describes the method of the research and
analysis, outlines the procedure in gathering and data analysis. This chapter is subdivided into five parts, which are research method, research setting, research
subjects, instrument and data gathering technique, and data analysis technique.
A. Research Method
The research dealt with English blends in the HighEnd Teen e-magazine 2016 editions. The researcher employed a qualitative method in this research. According
to Patton Cochran 2002, “Qualitative research is characterized by its aims, which relate to understanding some aspects of social life, and its methods which in general
generate words, rather than numbers, as data for analysis” p. 2. The researcher discussed English blends mostly by using words in this study.
Furthermore, this research used document analysis to gain a better understanding about the phenomenon of blends in magazines. According to Bowen
2009, document analysis is used to review and evaluate documents, both printed and electronic material p.17. Documents that can be used for the research are
varied. They include advertisements; agendas, attendance registers, and minutes of meetings; manuals; background papers; book and brochures; diaries and journals;
event programs; letters and memoranda; maps and charts; and newspapers
19 Bowen, 2009. In this research, the data were collected from twelve e-magazines of
HighEnd Teen January-December 2016. From the e-magazines, the researcher could find the occurrence of English blends. After the data were collected, the researcher
then analyzed and classified the data based on their classifications. The blends analysis showed the base words and the types of English blends which were found in
the HighEnd Teen e-magazine 2016 editions. The classification results showed the most frequent type of English blends which occurred in the HighEnd Teen e-
magazine 2016 editions.
B. Research Setting
HighEnd Teen e-magazines were published by PT MNI Entertainment in Jakarta. The intended readers are teenagers, who are interested to get international
information about lifestyle. In 2016 editions, there were twelve magazines. They were from January to December 2016. The researcher used the electronic version of
the magazines by purchasing the magazines on SCOOP Newsstand. SCOOP is a digital Newsstand application which is available on the Google Play and App Store.
The research was conducted for around 3 months, from December 2016 until February 2017.
C. Research Subjects
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