Unit of Analysis Place and Time

this research is a Serial TV. Second, the languages are different. Dina’s research analy ed Indonesian while in this research English. Euphemisms in Indonesian and English are different, for euphemisms are bound to cultures and languages of the speaker. It means the approaches of this research and Dina’s are different. In short, there are three differences between this research and the other two previous researches. First, the focus of the study is different compared to Mida’s research. Second, the unit of analysis is different with Dina’s research. Third, the approaches and focuses of study are different with both previous researches. It means this research fulfill one of the condition of good research which is novelty. B Euphemism 1. Definition of Euphemism According to Concise O ford English Dictionar , the term euphemism comes from the Greek euphêmismos. Eu means ‘well’ and phêmê means ‘speaking’. The word euphemism means a mild word substitute for one that is coarse or blunt to refer to unpleasant subject. 1 Then, Rawson defines euphemism as a mild, agreeable, or roundabout word used in place of a harsh, painful, or offensive one. 2 On the other hand, Fromkin said that 1 Concise O ford English Dictionar 11 th ed. Oxford University Press, 2004 2 Hugh Rawson, A Dictionar of Euphemisms Other Doubletalk New York: Crown Publishers, 1981, p. 1 euphemism is a term that is used to substitute a taboo word to avoid frightening or unpleasant subject. 3 From the definitions above, we can conclude that euphemism is something to be used as softener of other thing considered taboo, offensive, or unpleasant. By using euphemism we can talk about the thing that is not supposed to talk about in a way that is acceptable. Euphemism is also important because it helps us to avoid hurting other’s feeling or embarrassing ourselves. As Keith Allan and Kate Burridge said: “A euphemism is used as an alternative to a dispreferred expression, in order to avoid possible loss of face: either one’s own face, or though giving offense, that of the audience or of some third party.” 4 As quoted above, we can conclude that euphemism exists as an alternative for dispreferred expression to prevent the possibility of loss of face, either that is other people’s face or our own. With euphemism one can prevent oneself from hurting other people’s feeling, or avoid the harm of punishment. In Tonga, where the word taboo is originated, the violation of taboo has a very big consequence. If someone violates taboo, it would certainly cause harm to himher and hisher fellows. Here, euphemism is actually a matter of life and death. 5 3 Victoria Fromkin, et.al, An Introduction to Language 9 th ed. Boston: Wadsworth, 2011, p. 473 4 Keith Allan and Kate Burridge, Raising Gooseflesh ‘Dirt ’ Words and Language Change, 1992, p. 1 5 Keith Allan and Kate Burridge, op.cit., 1992, pp. 1-2