The technique of Data Analysis
of meaning. She used William, Shipley, Rawson, Neaman and Silver, and Allan and Burridge’s euphemism theories and Leech’s theory of
meaning. From her analysis, she found two types of euphemisms, which are: semantic change and borrowing. She also found two types of
meaning, they are: conceptual meaning, and affective meaning.
From the two researches above, it can be concluded that euphemism is an interesting study. We can analy
e their meanings, and we can find out the relation between taboo words and their euphemism terms. We can also
find out the types of meaning of all those euphemism terms. Euphemism is also important to study because the knowledge of euphemism can help us
survive in our social life. However, there are some differences between this research and the two
other researches above. This research focuses on finding the euphemisms used by the main
characters, John and Sherlock, in Sherlock Serial TV season 3 and explaining their meanings according to context of those characters. It is
different compared to Mida’s research where she focused on finding Meaning Relation and Semantic Change of the taboo expressions and their
euphemisms. This research, however, has similarities with Dina’s research. Both
researches use Leech’s theory to analy e the meaning of the euphemism
terms. Still, there are some differences between this research and Dina’s. First, Dina used a politics newspaper in her research while the corpus of
this research is a Serial TV. Second, the languages are different. Dina’s research analy
ed Indonesian while in this research English. Euphemisms in Indonesian and English are different, for euphemisms are bound to
cultures and languages of the speaker. It means the approaches of this research and Dina’s are different.
In short, there are three differences between this research and the other two previous researches. First, the focus of the study is different compared
to Mida’s research. Second, the unit of analysis is different with Dina’s research. Third, the approaches and focuses of study are different with both
previous researches. It means this research fulfill one of the condition of good research which is novelty.
B Euphemism 1.
Definition of Euphemism
According to Concise O ford English Dictionar
, the term euphemism comes from the Greek euphêmismos. Eu means ‘well’ and phêmê means
‘speaking’. The word euphemism means a mild word substitute for one that is coarse or blunt to refer to unpleasant subject.
1
Then, Rawson defines euphemism as a mild, agreeable, or roundabout word used in place
of a harsh, painful, or offensive one.
2
On the other hand, Fromkin said that
1
Concise O ford English Dictionar
11
th
ed. Oxford University Press, 2004
2
Hugh Rawson, A Dictionar of Euphemisms Other Doubletalk New York: Crown Publishers,
1981, p. 1