47 that were used by the copywriter to advertise the You C 1000 product. The
copywriter did not require many linguistic features in their advertisements. Besides, the purpose of You C 1000 advertisements also influenced the use of
persuasion techniques. Based on the persuasion techniques that were used, the researcher found that the purposes of You C 1000 advertisements were to
introduce the product to the consumers and to keep the existency of the product in people‟s mind.
B. Recommendations
There are some suggestions which are addresed to English teachers, English learners, advertisers, and the future researchers to improve their capability
in using English. It may contribute to the improvement of the success in English teaching
– learning activities an the application of English.
1. For English Teachers
English teachers should be able to help their students or learners to understand the course materials. Moreover, advertisement becomes one of the
course materials both in Curriculum 2013 and KTSP. Through giving examples, teachers can explain some theories clearly. The examples can be found in
something which are closely related to the learners‟ daily lives in order to help learners have a pictorial in their minds. For instance, it will be found in
advertisements wherever they are broadcasted.
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2. For English Learners
Learning linguistic features is sometimes boring for most of learners, but it can enrich their vocabulary and how to use it correctly. Nowadays, learners
must be proactive to face their curiosity and broaden their knowledge. One of the ways to help them is self-learning, by finding additional materials to meet their
needs of learning English. They can add the advertisements to be an alternative materials because there are some interesting elements which can be learnt within.
3. For Advertisers and Copywriters
Having creativity is a must for the advertiser and copywriter because it is important in presenting attractive advertisements. The advertisers or copywriters
should be able to vary the diction which used to steal the attention of the audiences when they see the advertisements, whatever the way they are
broadcasted. It can be audio, visual, and audiovisual advertisements. Therefore, the advertisers or copywriters have to understand the language style of
advertisement itself, so they can produce an attractive advertisement, but it is still appropriate with the goal and purpose that want to be reached.
4. For Future Researchers
There are many experts who propose the theories of advertisements language style which can be used to examine any kinds of advertisements. the
researcher encourages future researchers to conduct research on the language style of other advertisements which can be found in any media. Hopefully, this research
can be used wisely later.
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