Research Objectives Research Benefits
7 spoken or written, explicit or implicit, face to face or via indirect media such as
televisions, magazines, newspapers, pamphlets, and the like. Second, it involves attempted influence. From psychological point of view, to influence another
means to alter his or her behavior in preferred ways Simons, 1976: 20. Third, persuasion is aimed at modifying not only overt behavior in preferred ways, but
also beliefs, values, and or attitudes. Attitudes are judgments about how to act; beliefs are judgments about what is true or probable; values are abstract
judgments about such matter as what is moral, important, beautiful, and the like. From the explanations above, it can be concluded that persuasion means
a type of discourse that attempts to influence others by modifying their beliefs, ideas, and attitudes. The examples of persuasive discourse are debates, political
campaigns, and advertisements. 2.
Language Style According to Verdonk 2002, style in language is a set of conscious or
unconscious choices of expression, inspired or induced by particular context. In this research, language style is a general term which refers to the linguistic
features. Those linguistic features are lexical features and syntactic features, such as hyperbole, weasel words, imperative, and long noun phrase.
3. Persuasion Technique
According to Ross 1994, persuasion is a process of skillfully and ethnically using logical thoughts, effective appeals, credibility and ethnical proof
to influence and motivate others to responds as you wish them to p. 68. Besides, a persuasion technique is a strategy that is used to persuade people.
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CHAPTER II
REVIEW OF RELATED LITERATURE
This chapter is to review some theories of terms related to the problem and to formulate the theoretical framework. Therefore, this chapter is divided into
two subtopics namely theoretical description and theoretical framework. Theoretical description is to describe the theoretical issues related to the problem
and theoretical framework is to explain the thread of the theories to formulate the orientation of the research.