Location 16 The Effect Of Price Factor And Knowledge Acquisition Mechanism On The Selection Of Property Location.

viii 2.2 Knowledge Acquisition Mechanism 10 2.2.1 Knowledge Acquisition via the Internet 11

2.2.1.1 The Internet as a Communication Medium

11 2.2.1.2 The Internet as an Open Knowledge Source 12

2.2.2 Knowledge Acquisition via the Property Agent

13 2.2.3 Knowledge Acquisition via Mass Media 14 2.2.4 Knowledge Acquisition via the Site Visit or Developer 15

2.2.5 Knowledge Acquisition via the Family and Friend

15 2.3 Price Factor 16

2.4 Location 16

2.5 Theoretical Framework 18 2.6 Summary 20 CHAPTER 3 RESEARCH METHODS 3.1 Introduction 21 3.2 Research Design 22 3.3 Methodological Choice 22

3.4 Primary Data Sources and Secondary Data Sources

23 3.4.1 Primary Data 23 3.4.2 Secondary Data 24 3.5 Location of the Research 25 3.6 Sampling 25 3.6.1 Sampling Frame 25 3.6.2 Sampling Technique 26 3.7 Research Strategy 27 3.7.1 Survey 27 ix 3.8 Time Horizon 28 3.9 Data Analysis 28 3.9.1 Types of Data 28 3.9.2 Tools 29 3.9.3 Analysing Data 29 3.9.3.1 Reliability Test: Cronbach’s Alpha 29 3.9.3.2 Frequency Test 30 3.9.3.3 Pearson’s Product Moment Correlation Coefficient PMCC 30 3.9.3.4 T-Test Analysis 30 3.9.3.5 Analysis Of Variance ANOVA 31 3.9.3.6 Multiple Regression Analysis 31 3.10 Scientific Canons 32 3.10.1 Reliability 32 3.11 Summary 33 CHAPTER 4 DATA ANALYSIS AND FINDINGS 4.1 Introduction 34 4.2 Reliability Test 34 4.3 Frequency Test 35 4.4 Correlation Coefficient 37 4.4.1 Mass Media Independent Variable 39 4.4.2 Internet Independent Variable 39 4.4.3 Agent Independent Variable 39 4.4.4 Family Independent Variable 40 4.4.5 Site Visit Independent Variable 40 4.4.6 Price Independent Variable 41 4.4.7 Location Dependent Variable 41 4.5 Hypothesis Testing 42 4.6 Summary 51 x CHAPTER 5 DISCUSSION, CONCLUSION AND RECOMMENDATION 5.1 Introduction 52 5.2 Discussion of Objectives 52 5.2.1 Discussion of Objective 1: To Study The Effect Of Demographic Factors On Property Location Selection 52 5.2.2 Discussion of Objective 2: To Examine The Effect Of Knowledge Acquisition Mechanism And Price On Consumers Property Location Selection 53 5.3 Theoretical Contribution 54 5.4 Managerial Contribution 54 5.5 Limitation 55 5.6 Recommendation for Future Research 55 5.7 Conclusion 56 REFERENCE 57 APPENDIX 61 xi LIST OF TABLES TABLE NO TITLE PAGE 4.1 Reliability Statistics 35 4.2 Frequency Test - Gender 35 4.3 Frequency Test - Age 36 4.4 Frequency Test - Education Background 36 4.5 Frequency Test - Profession Sector 37 4.6 Frequency Test - Monthly Income 37 4.7 Correlation between Independent Variables and Dependent Variable 38 4.8 T-Test - Group Statistics 42 4.9 T-Test - Independent Samples Test 42 4.10 ANOVA In Term Of Effect Of Income Level On Property Location Selection 43 4.11 ANOVA In Term Of Effect Of Age On Property Location Selection 44 4.12 ANOVA In Term Of Effect Of Profession Sector On Property Location Selection 44 4.13 ANOVA In Term Of Effect Of Education Background On Property Location Selection 45 xii 4.14 Multiple Regression Analysis Enter Method In Term Of Effect Of Knowledge Acquisition Mechanism And Price On Consumers Property Location Selection – Model Summary 46 4.15 Multiple Regression Analysis Enter Method In Term Of Effect Of Knowledge Acquisition Mechanism And Price On Consumers Property Location Selection – ANOVA 46 4.16 Multiple Regression Analysis Enter Method In Term Of Effect Of Knowledge Acquisition Mechanism And Price On Consumers Property Location Selection – Coefficients 47 4.17 Multiple Regression Analysis Stepwise Method In Term Of Effect Of Knowledge Acquisition Mechanism And Price On Consumers Property Location Selection – Model Summary 48 4.18 Multiple Regression Analysis Stepwise Method In Term Of Effect Of Knowledge Acquisition Mechanism And Price On Consumers Property Location Selection – ANOVA 49 4.19 Multiple Regression Analysis Stepwise Method In Term Of Effect Of Knowledge Acquisition Mechanism And Price On Consumers Property Location Selection – Coefficients 50 xiii LIST OF FIGURES FIGURE NO TITLE PAGE 2.1 Theoretical Framework 18 xiv LIST OF APPENDICES APPENDIX TITLE PAGE A Sample of Questionnaire 61 B Statistical Package Social Science SPSS Output 66 1 CHAPTER 1 INTRODUCTION

1.1 Introduction