viii
2.2 Knowledge Acquisition Mechanism 10
2.2.1 Knowledge Acquisition via the Internet 11
2.2.1.1 The Internet as a Communication Medium
11 2.2.1.2 The Internet as an Open
Knowledge Source 12
2.2.2 Knowledge Acquisition via the Property Agent
13 2.2.3 Knowledge Acquisition via Mass Media
14 2.2.4 Knowledge Acquisition via the Site Visit or
Developer 15
2.2.5 Knowledge Acquisition via the Family and Friend
15 2.3 Price Factor
16
2.4 Location 16
2.5 Theoretical Framework 18
2.6 Summary 20
CHAPTER 3 RESEARCH METHODS
3.1 Introduction 21
3.2 Research Design 22
3.3 Methodological Choice 22
3.4 Primary Data Sources and Secondary Data Sources
23 3.4.1 Primary Data
23 3.4.2 Secondary Data
24 3.5 Location of the Research
25 3.6 Sampling
25 3.6.1 Sampling Frame
25 3.6.2 Sampling Technique
26 3.7 Research Strategy
27 3.7.1 Survey
27
ix
3.8 Time Horizon 28
3.9 Data Analysis 28
3.9.1 Types of Data 28
3.9.2 Tools 29
3.9.3 Analysing Data 29
3.9.3.1 Reliability Test: Cronbach’s Alpha 29
3.9.3.2 Frequency Test 30
3.9.3.3 Pearson’s Product Moment Correlation Coefficient PMCC
30 3.9.3.4 T-Test Analysis
30 3.9.3.5 Analysis Of Variance ANOVA
31 3.9.3.6 Multiple Regression Analysis
31 3.10 Scientific Canons
32 3.10.1 Reliability
32 3.11 Summary
33
CHAPTER 4 DATA ANALYSIS AND FINDINGS
4.1 Introduction 34
4.2 Reliability Test 34
4.3 Frequency Test 35
4.4 Correlation Coefficient 37
4.4.1 Mass Media Independent Variable 39
4.4.2 Internet Independent Variable 39
4.4.3 Agent Independent Variable 39
4.4.4 Family Independent Variable 40
4.4.5 Site Visit Independent Variable 40
4.4.6 Price Independent Variable 41
4.4.7 Location Dependent Variable 41
4.5 Hypothesis Testing 42
4.6 Summary 51
x
CHAPTER 5 DISCUSSION, CONCLUSION AND RECOMMENDATION
5.1 Introduction 52
5.2 Discussion of Objectives 52
5.2.1 Discussion of Objective 1: To Study The Effect Of Demographic Factors On
Property Location Selection
52 5.2.2 Discussion of Objective 2: To Examine
The Effect Of Knowledge Acquisition Mechanism And Price On Consumers
Property Location Selection
53 5.3 Theoretical Contribution
54 5.4 Managerial Contribution
54 5.5 Limitation
55 5.6 Recommendation for Future Research
55 5.7 Conclusion
56
REFERENCE 57
APPENDIX 61
xi
LIST OF TABLES
TABLE NO TITLE
PAGE
4.1 Reliability Statistics
35 4.2
Frequency Test - Gender 35
4.3 Frequency Test - Age
36 4.4
Frequency Test - Education Background 36
4.5 Frequency Test - Profession Sector
37 4.6
Frequency Test - Monthly Income 37
4.7 Correlation between Independent Variables and
Dependent Variable 38
4.8 T-Test - Group Statistics
42 4.9
T-Test - Independent Samples Test 42
4.10 ANOVA In Term Of Effect Of Income Level On
Property Location Selection 43
4.11 ANOVA In Term Of Effect Of Age On Property
Location Selection 44
4.12 ANOVA In Term Of Effect Of Profession Sector On
Property Location Selection 44
4.13 ANOVA In Term Of Effect Of Education
Background On Property Location Selection 45
xii
4.14 Multiple Regression Analysis Enter Method In
Term Of Effect Of Knowledge Acquisition Mechanism And Price On Consumers Property
Location Selection – Model Summary
46 4.15
Multiple Regression Analysis Enter Method In Term Of Effect Of Knowledge Acquisition
Mechanism And Price On Consumers Property Location Selection – ANOVA
46 4.16
Multiple Regression Analysis Enter Method In Term Of Effect Of Knowledge Acquisition
Mechanism And Price On Consumers Property Location Selection – Coefficients
47 4.17
Multiple Regression Analysis Stepwise Method In Term Of Effect Of Knowledge Acquisition
Mechanism And Price On Consumers Property Location Selection – Model Summary
48 4.18
Multiple Regression Analysis Stepwise Method In Term Of Effect Of Knowledge Acquisition
Mechanism And Price On Consumers Property Location Selection – ANOVA
49 4.19
Multiple Regression Analysis Stepwise Method In Term Of Effect Of Knowledge Acquisition
Mechanism And Price On Consumers Property Location Selection – Coefficients
50
xiii
LIST OF FIGURES
FIGURE NO
TITLE PAGE
2.1 Theoretical Framework
18
xiv
LIST OF APPENDICES
APPENDIX TITLE
PAGE
A Sample of Questionnaire
61 B
Statistical Package Social Science SPSS Output 66
1
CHAPTER 1
INTRODUCTION
1.1 Introduction