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The alternative hypotheses which are H
1
0 until H
6
0 will be formulated as the exact opposition to all the hypotheses that have been stated above. These alternative
hypotheses indicate that there will be no relationship between the independent and dependent variables.
2.6 Summary
In this chapter, this paper was focus more on the two elements that made up the theoretical framework, which are the price factors affecting consumer’s location
selection and the knowledge acquisition mechanism. All the factors will be tested one-by-one to ensure it is compatible with the property location selection.
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CHAPTER 3
RESEARCH METHODS
3.1 Introduction
This chapter explained the research methodology that issues related to the
research instrument are addressed in the light of developing a research technique. The background of the studies was given and finally, an appropriate research
procedure was discussed and established. According to Sekaran 2003, studies that engage in explaining the nature of certain relationships or establish the difference
among certain groups or the independence of two or more factors in a situation should be researched carefully with detail arguments and hypotheses.
Research methodology is a way to systematically solve the research problem.
It may be understood as a science of studying how research is done scientifically. In it, researcher study the various steps that are generally adopted by a researcher in
studying research problem along with the logic behind him. It is necessary for the researcher to know not only the research methods or techniques but also the
methodology.
The method of collecting data was focused more on interaction with people,
rather than examining the products specification. Human interactions can determine the level of effectiveness of adoption factors, which have been issued in the previous
chapter. The factors determined in the theoretical framework also tested, to see whether the factors stated actually triggers consumer to choose the best decision in
their purchasing.
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3.2 Research Design
The research design is survey research by explanatory studies. Explanatory studies that are causal relationship between variables and emphasis on studying a
situation in order to explain the relationship between variables. The objective of this kind of study is to answer the subject under consideration. Researcher has taken
explanatory because researcher’s research includes the knowing of the relationship between the consumer’s knowledge acquisition and price factor and location
selection in property.
In this research, researcher was choose to use causal research seeks to find cause and effect relationship between variables. The questionnaires were used to test
the theoretical framework built in chapter two. This method is assumed that each and every unit in the population has equal chance of occurrence or equal probability of
occurrence. In other words the sampling units are selected randomly.
The results derived from the questionnaires shall be analyzed using Statistical Package Social Science SPSS, presented in sets of graphs, and further explained
afterwards. However, this does not guarantee that a particular sample is a perfect presentation of the population. Simple random sampling allows one to draw
externally valid conclusions about the entire population based on the sample.
3.3 Methodological Choice
