B. The Data Analysis
1. Datum 1 Samsung Galaxy Grand
This advertisement, Samsung Galaxy Grand, is equipped by three signs; two icons and one symbol. The two icons in this advertisement are the picture of
mobile phone itself showing a clearer panorama than the shore around it and the drawing panorama around the picture of Samsung Galaxy Grand mobile phone
showing a blur shore. The writ ten language beside the mobile phone “your new
world is waiting for you...” is the symbol of this advertisement. There are three semiosis processes. In the first semiosis process, the
drawing panorama around the picture of Samsung Galaxy Grand mobile phone showing a blur shore
is the representamen R that represents its object O one of the readers’ world conditions. The relationship between the representamen R
and the object O produces the interpretant I; the audiences need a new something to make our world is better because now, they are bored with our old
world .
Fig.2. First Semiosis Process of Icon of Datum 1
The second semiosis process is the icon too. The picture of mobile phone itself showing a clearer panorama than the shore around it
places as the representamen R which stands for its object O One of the advantages. The
relationship between the representamen R and the object O produces the interpretant I; through this mobile phone, the readers will find the new world.
Fig.3. Second Semiosis Process of icon of Datum 1
The drawing panorama around the picture of Samsung Galaxy Grand
mobile phone showing a blur shore is the representment. R
One of the readers’ world
conditions. O
The audiences
need something new to make
our world is better because now, they are
bored with our old world. I
One of
the advantages.
O Through
this mobile
phone, the readers will find the new world. I
The picture of mobile phone itself showing a clearer panorama than
the shore around it. R
The third semiosis process is the symbol. It is the written language “Your
new world is waiting for you” beside the mobile phone picture takes place as the representamen R that stands for its object O a new technology which is full of
beauty of life . The relationship between the representamen R and the object O
produces the interpretant I; Samsung Galaxy Grand, that provides a new technology and feature inside, is waiting for people who need a new better world
than the world where they are living.
Fig.4. Semiosis Process of Symbol of Datum 1
Samsung Galaxy Grand is one of android smartphone from the popular produser in Korea. This mobile phone is targeted for the people in the middle and
the high class. The advertisement wants to tell us that Samsung Galaxy Grand has the advantages for them. One of those advantages is such a person who has this
mobile phone can see clearer about the world. It because Samsung Galaxy Grand “Your new world is waiting for
you”. R
Samsung Galaxy
Grand, that provides a new technology and
feature inside,
is waiting for people
who need a new better world than the world
where
they are
living.I A
new technology
which is full of beauty of life O
equipped with the new system of Android Jelly Bean which has fast and smooth moving gravis
, 5” HD display, 8MP fixel camera and multi-window. Then, the advertisement used the word “world” to give the meaning that every single aspect
of human life is here
2. Datum 2 Samsung Galaxy S3
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