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CHAPTER II THEORITICAL FRAMEWORK
A. Previous Research
Tazk iyatul Fikriyah A’la, 2011, in her thesis by the title “A Semiotic
Analysis on The A-Mild Advertisements Using Roland Barthes Theory ”, used
theory of Roland Barthes to analyze the signs. She explained descriptively all the data. She tried to give the meaning of all the billboard’s advertisements on the
roads in Jakarta. She tried to find out the connotation meaning of the verbal and the non-verbal sign of A-Mild cigarette advertisements viewed from the
denotation with Barthes’s theory and identified its myth. Anwar Yasin, 2011, in his thesis,
“A Semiotic Analysis of Education Advertisements on Campus Magazine
”, tried to find out the meaning by using triangle semiotics concepts, but in the analysis chapter, he didn’t draw the Peirce’s
triangle to show the relation between the object, representment, and interpretent. He used the table to describe them, and then explained them descriptively. He
didn’t tell how many icon and symbol that found in every advertisement.
Hendi, 2011, in his thesis under title “A Semiotic Analysis on Nokia’s
Advertisements Based on Charles Sander Peirce ”, tried to find out the
interpretation from the combination of the texts and pictures in the six selected advertisements of Nokia mobile phone through the semiotic analysis concept of
Peirce and to find out the message which contained on those selected
advertisements. In his analysis, he didn’t describe the icons and symbols separately. He gathered them in one explanation.
So, in the writer’s thesis untitled “A Semiosis Process Analysis on Six Cellular Phone Advertisements of Samsung Galaxy Series
using C.S Peirce’s Theory, which makes it different from previous researches is the thesis tries to
explain the semiosis process that occurs on those advertisements and the signs meaning icons and symbols that contained on them after analyzing through
semiosis process used Peirce’s triangle concept. The thesis will draw the Peirce’s triangle to show the relation between the object, representment, and interpreten.
Furthermore, the icons and the symbols will be described separately and descriptively.
B. Theoritical Description