3. Datum 3 Samsung Galaxy S4
In the datum 3, the writer finds two signs consisting one symbol and one icon. The symbol in this advertisement is the announcement written on the top of
it “your life companion is finally here”, and the picture of Samsung Galaxy S4 which showed from all sides is as the icon. The others written sentences in this
advertisement are symbols too, but here, the writer limits his analysis only on its slogan.
The first semiosis process is the icon of this advertisement. The icon is the picture of Samsung Galaxy S4 showed from all sides front, behind, and beside
places the representamen R standing for its object O the real Samsung Galaxy S4
. Between the representamen R and the object O have a relationship which produces the interpretant I; the real Samsung Galaxy S4 has two variant colors
and if the readers see at all sides, it will such what they see in the picture of the advertisement.
Fig.7. Semiosis Process of Icon of Datum 3
The declarative sentence on the top of picture Samsung Galaxy S4 “your
life companion is finally here” is the representamen R in the second semiosis process. It stands for its object O the role or function of this mobile phone.
Furthermore, our life will be more perfect with Samsung Galaxy S4 because it can accompany us in daily lives
, is the interpretant I which comes from the relationship between the representamen R and the object O above.
The real
Samsung Galaxy S4 has two
variant colors and if the readers see at all sides, it
will such what they see in the picture of the
advertisement. I The real Samsung
Galaxy S4. O The picture of Samsung Galaxy
S4 showed from all sides front, behind, and beside. R
Fig.8. Semiosis Process of Symbol of Datum 3
As a real life companion, the new Samsung Galaxy S4 helps to bring us closer and captures those fun moments when we are together. Each feature was
designed to simplify our daily lives.
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The hidden meaning on this advertisement wants to give us information that Samsung galaxy S4 is a mobile phone designed to be a partner for the
readers’ daily life now. They can count on it to accompany them every day, every time, and every second they
need it. It’s because this mobile phone can do what a friend can do and so it has a feature to record every single moments of the readers
as one of its rules. Moreover, this mobile phone can give them recent news whatever they want to know easily. Then, the readers will not be worry anymore
to do not have a friend in their life.
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http:www.samsung.comglobalmicrositegalaxys4mobileindex.html, accessed on Sunday, 29
th
of June 2014. 5.25 p.m.
Our life will be more perfect with Samsung
Galaxy S4 because it can accompany us in daily
lives. I The mobile phone
’s rule or function. O
“Your life companion is finally here” R
4. Datum 4 Samsung Galaxy S5
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