six cellular phone advertisements of Samsung Galaxy series Samsung Galaxy Grand, S3, S4, S5, Note 2, and Note 3 or the signs found in their daily life
especially using Charles Sanders Peirce’s theory.
E. Research Methodology
1. The Objectives of Research
The objective of the study is to achieve certain goals. Based on the research question above, they are:
1 To know how the semiosis process occur at six cellular phone
advertisements of Samsung Galaxy series Samsung Galaxy Grand, S3, S4, S5, Note 2, and Note 3
2 To know the meanings contained at six cellular phone
advertisements of Samsung Galaxy series Samsung Galaxy Grand, S3, S4, S5, Note 2, and Note 3 after describing through semiosis process.
2. The Method of Research
The method used in this research is descriptive qualitative method through the semiotics approach by Peirce’s theory to describe the semiosis process and the
meaning on six cellular phone advertisements of Samsung Galaxy series Samsung Galaxy Grand, S3, S4, S5, Note 2, and Note 3.
3. The Instrument of the Research
The instrument of this research is the writer himself in collecting data. Here the writer conducts several steps, such as: collecting the advertisements of
Samsung Galaxy Series from internet, selecting six advertisements which have the icon and symbol randomly, taking notes to differ the signs, and then analyzing the
collecting data to uncover the meanings.
4. Data Analysis Technique
The aim of data analysis is to analyze the data clearly, so the data analysis can be understood easily. Then, those advertisements will be analyzed through
descriptive analysis technique using semiotics approach of Charles Sander Peirce theory. The technique will be applied by using the following steps:
a. Collecting the data:
1 Downloading the advertisements of the Samsung Galaxy series
Samsung Galaxy Grand, S3, S4, S5, Note 2, and Note 3. 2
Choosing randomly the advertisement which will be the objects of the research.
b. Data analysis:
1 Writing some notes about semiotic theory especially semiotic
theory of Peirce. 2
Telling the signs contained in the data. 3
Describing the semiosis process of the data by using semiotic triangle of Peirce.
4 Showing the meanings contained in the data.
c. Writing a report of the study.
5. The Unit of Analysis
