Alliteration Kinds of Rhetorical Devices Used in Wendy’s Taglines

Tagline 18 ―Eat great, even late‖ 1997 Tagline 19 ―The Best Burgers Yet‖ 1997-1998 Tagline 20 ―You can eat great, even late‖ 2000-Present Tagline 21 ―It‘s hamburger bliss‖ 2001-2005 Tagline 23 ―It‘s Always Great, Even Late‖ 2003-2007 Tagline 25 ―It‘s Good To Be Square‖ 2005 Tagline 26 ―Don‘t Compromise. Personalize‖ 2006 Tagline 30 ―It‘s waaay better than fast food‖ 2008 Tagline 31 ―It‘s waaay better than fast food... It‘s Wendy’s.‖ 2008-2009 Tagline 32 ―It‘s waaaaaaaaaay delicious. It‘s Wendy’s.‖ 2008-2009 Tagline 1 has a repetition of the vowel i. The repetition i lays in the word quality ˈkwɒləti, is iz, and recipe ˈresəpi. Tagline 15 places the assonance or the vowel ɪ in the words give ɡɪv, little ˈlɪtəl, and nibble nɪbəl. Tagline 32 also repeats the vowel ɪ in the words it’s ɪts and delicious dɪˈlɪʃəs. Likewise, the repetition of vowel ɪ lays in tagline 21 which is in the word it’s ɪts and bliss bl ɪs. In tagline 9, the vowel ə is repeated in the word you’re jə, of əv, and people ˈpiːpəl. Another vowel repeated is vowel ə in tagline 30. It is in the word better ˈbetər and than ðən. Subsequently, from its pronunciation, tagline 4 repeats several vowels, namely ə, ɒ and æ. The short vowel ə is found in the words hamburgers ˈhæmb ːɡəz and and ənd. The vowel æ is found in the words hamburgers ˈhæmb ːɡəz and napkins ˈnæpkɪn. Another vowel, the vowel ɒ, is found in the words lot l ɒt and of ɒv. Conversely, tagline 8 repeats the vowel eɪ and e. The vowel e ɪ is placed in the words ain’t eɪnt and anyplace ˈenɪpleɪs, while the vowel e is placed in anyplace ˈenɪpleɪs and else els. Tagline 12 places the assonance in the words best best and Wendy’s ˈwendiz. Meanwhile, tagline 31 happens to have the similar the repetition of the vowel e in the words better ˈbetər and Wendy’s ˈwendiz. Tagline 18 repeats the vowels i: and e ɪ. Tagline 18 places the long vowel i: which is found in the words eat iːt and even ˈiːvən. Further, the vowel eɪ also repeated is found in the words great ɡreɪt and late leɪt. Meanwhile, in tagline 23, the repetition of the vowel e ɪ lays in the words always ˈɔːlweɪz, great ɡreɪt and late leɪt. Another tagline also repeating the vowel eɪ is tagline 7. It lays in the words taste te ɪst and crave kreɪv. Subsequently, the similar pattern happens in tagline 25. Tagline 25 has the repetition of the vowel ʊ. Both of the words good ɡʊdand to tʊ consist of the vowel ʊ. Another vowel which is repeated is the vowel ə. It is pronounced in the words in tagline 26, namely compromise ˈkɒmprəmʌɪz, and personalize ˈp :sənlʌɪz. The next tagline also repeats the similar vowel is tagline 16. The repetition is found in the words burgers ˈb :ɡəz and business ˈbɪznəs. Furthermore, tagline 14 lays the assonance in the words fresh fre ʃ and Wendy’s ˈwendiz which is the repetition of the vowel e. In due course, the use of assonance creates a rhyme while the tagline is pronounced. The mnemonic effect is Wendy’s employs the assonance for two reasons. Firstly, it overplays the words inside the taglines. Besides, the employment of the assonance makes the audiences easily remember the words