Definition of Terms INTRODUCTION
object of the study. The data of the current study are Wendy’s taglines while
Dubovičienė and Skorupa‘s journal‘s data are printed advertisements. From the object of the study, however, there is also similarity which is the concern. Both
studies analyze the language and rhetorical devices within advertisements. Thus, the journal gives several contributions, such as theories of stylistics and also
stages of how to analyze taglines. The succeeding related study is from Marlin Evi Priantini‘s undergraduate
thesis entitled Rhetorical Devices in ELLE Magazine Advertisements 2015. The object of study in the undergraduate thesis is English advertisements
‘ headlines in ELLE
magazines issued from January until December 2014. There are two main problems to analyze, namely types of rhetorical devices used in English
advertisements ‘ headlines in ELLE magazines issued from January until
December 2014 and reason for using rhetorical devices in the English advertisement
s‘ headlines found in ELLE magazine issued from January until December 2014. The approach used is discourse analysis. After analyzing the
data, Priantini finds that there are 21 types of rhetorical devices used in ELLE magazine advertisements. There are also four reasons for using the rhetorical
devices in the advertisements, namely giving persuasive quality, gaining attention, easing the message process, and leading to greater memorability and recall. The
difference between Priantini‘s undergraduate thesis and the current study is the object of the study. The current study chooses
Wendy’s taglines as the object. PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI