Data Collection Method of the Study

obtained from the questionnaires. There are 30 questionnaires distributed. The respondents are people who learn English as the second foreign language. In the questionnaires, the respondents indicate each tagline from scale 1-6. The questionnaires use the Likert scales which are ―summated-rating or additive scales because a person‘s score on the scale is computed by summing the number of responses the person gives‖ Neuman, 2011: 182. The categories and scales are as follows. Table 3.2. The Categories and Scales Categories in the Questionnaires Scales Categories in the Total Points Scales Very much unattractive 1 Very much unattractive 1-30 Unattractive 2 Unattractive 31-60 Rather unattractive 3 Rather unattractive 61-90 Rather attractive 4 Rather attractive 91-120 Attractive 5 Attractive 121-150 Very much attractive 6 Very much attractive 151-180 Afterward, the result of the questionnaires distributed is measured which taglines come as the most attractive one. The first step is to find the total points by using the theory of frequency. Each rank multiplies by its frequency and then sums it all as follows. Total Points of Tagline = number of respondents in column 1 × 1 + number of respondents in column 2 × 2 + number of respondents in column 3 × 3 + number of respondents in column 4 × 4 + number of respondents in column 5 × 5 + number of respondents in column 6 × 6 Here is tagline 1 as an example. This is the result after tagline 1 is measured and rated as follows. No. Wendy’s Taglines Ranks 1 2 3 4 5 6 Tagline 1 ―Quality is Our Recipe‖ 1 0 5 13 10 1 Total Points of Tagline 1 = 1×1 + 0×2 + 5×3 + 13×4 + 10×5 + 1×6 = 124 No. Wendy’s Taglines Total Points Category Tagline 1 ―Quality is Our Recipe‖ 124 Attractive The distribution of questionnaires is to maintain the characteristic of advertisements which is persuasive. The form of questionnaire are chosen to determine which rhetorical device appears to be the most persuasive. As relating the theory of advertisement and the questionnaires about the audiences ‘ impression of taglines, the researcher evaluates the findings. The researcher identifies which the rhetorical devices attract the audiences the most. In due course, the researcher reveals and proves how Wendy’s impresses and affects the audiences. PLAGIAT MERUPAKAN TINDAKAN TIDAK TERPUJI