vii baik, dihormati dan di hargai, rendah hati, mudah beradaptasi, menghormati yang
lain, selalu menjadi pusat perhatian. Namun Presiden Megawati memiliki pencitraan yang buruk seperti pencitraan presiden yang kurang tegas dan sedikit
kurang bisa mngatur wibawanya. Dari penelitian diatas, dapat disimpulkan bahwa pencitraan Presiden SBY lebih baik daripada Presdien Megawati. Seperti kata
mitos yang cocok tentang kepemimpinan yaitu pemimpin yang baik adalah seorang pemimpin laki-laki bukan perempuan karena perempuan di takdirkan
melayani laki-laki.
Pembimbing I
Nurudin, S.Sos., M.Si Pembimbing II
Dra. Frida Kusumastuti, M.Si. Malang, 5 April 2012
Peneliti
M. Firman Unggul Prabowo
Menyetujui,
viii
ABSTRACT M. Firman Unggul Prabowo, 07220024
Imaging of President on the Photographic Works Semiotic Analysis Photo of President Susilo Bambang Yudhoyono and Megawati
Sukarnoputri on the book Split Second, Split Moment by Julian Sihombing
Counselor
: Nurudin, S.Sos., M.Si and Dra. Frida Kusumastuti, M.Si. xv+85 Page+2 Table+9 Photo+1 Picture
Bibliography : 15 Books + 1
Handout + 1 E-Book + 6 Websites
Keywords : Imaging, President, Photography Imaging is an impression, feelings, public self-image for a person or
group. It is an imaging is important for a public figure. At the end of this book indicate that caused the president of imaging by the reader. To that end, the
selection of the research will look how the semiotic method of imaging the views of the many photographs presidential president. Deeper analysis would find the
resulting value of imaging president. Research this time trying to represent the image of a president in his photography. Formulation of the problem is explored
by researchers trying this time is the representation of the imaging President Susilo Bambang Yudhoyono and Megawati Sukarnoputri in the book Split
Second, Split Moment. Methods of research used a qualitative approach- intrepretatif with semiotic analysis. Referring to the theories of Roland Barthes
with denotation and connotation dichotomy structure, researchers will look for some sign that the president refers to an imaging according to the formulation of
the problem to be answered.
The scope of the research itself is in the book Split Second, Split Moment which contained 14 photographs of the president of Indonesia contained
205 photographs consisting of social events in Indonesia, sports, celebrations, May riots, Indonesia and the political conditions are definitely on the activities of
the presidential premises. Then, the president of Indonesia from 14 images, researchers will choose 6 images including 3 photos 3 photos President SBY and
president Megawati who represents the limitation of the study to be analyzed. Researchers reasoned that because the 6 photo imaging has a strong effect for a
president
Once done with the methods of semiotic analysis, finally found some answers to the president of imaging. President SBY has a good image as a leader
of this country. President SBY has the image as a president who is full of wisdom, seriousness, which is always the center of attention, humility, respect history,
respect for others, dignity and good achievement for the country. As a leader, SBY is the right and perfect. President Megawati has a pretty good image as the
leader of this country. President Megawati has the image as a strong president, strong, a good leader, honored and respected, humble, adaptable, respect for
ix others, always the center of attention. However, President Megawati has a bad
image as a president who is less clear imaging and a little less can mngatur authority. From the study above, it can be concluded that the imaging is better
than President Megawati Presdien. As a suitable word myth about leadership is a good leader is a leader of men rather than women because women destined to
serve men.
Counselor I
Nurudin, S.Sos., M.Si Counselor II
Dra. Frida Kusumastuti, M.Si. Malang, April 5
th
2012 Researcher
M. Firman Unggul Prabowo
