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There was an increase of newsprint production in China. Between 1996 and 2012, the production of newsprint grew from 900 thousand tons to 3.8 million tons. In other words, it increased by 2.9 million
tons in 16 years. Even though the production in 1996 was far below the production in Canada, the United States, and Japan, it touched the roughly similar production level of newsprint with those countries in
2009 onwards. On the other hand, the production rates of newsprint in Canada and the United States
decreased signiicantly from 9 million tons to 3.9 million tons 57 per cent decrease and from 6.3 million tons to 2.9 million tons 54 per cent decrease, respectively.
3.2 Consumption and Production of Printing and Writing Paper
Figure 3 shows trends of consumption of printing and writing paper in some countries. The trends in some countries excluding China were stable. The emergence of the Internet technology did not give
signiicant impacts to consumption of this paper product. On the one hand, the Internet have triggered the emergence of digital devices by which people could access information worldwide; on the other
hand, people are more comfortable to read on paper or books.
Figure 3 The Highest National Consumption of Printing and Writing Paper Source: FAOSTAT – Forestry database
The decline of printing and writing paper consumption was largely because of the recession happened in the period of 2006 and 2008. After the recession, the rates of consumption of this paper product were
roughly stable. In other words, even though there are features of the Internet that could be utilized via digital devices to access the information, the consumption rates of printing and writing paper remain
constant.
In China, there was an increase of printing and writing paper consumption between 1996 and 2012. The Internet technology has stimulated schoolchildren to study Chinese; in other words, educational
systems in China has been formulated to synchronize objectives between teachers and students; eventually, this condition creates innovation in explaining sophisticated ideas and concepts to the
students, and it encourages communications between teachers and students Yuan and Hao, as cited in Ge and Ruan 2013: 23.
With the Internet technology, instructors improve their function and position in education. Ge and Ruan 2013: 23-24 argued that the implementation of the Internet technology in education systems in
China not only provides learning environment with technology but, more essentially, also creates new concepts about teaching and studying. The impact of the Internet based technology has surpassed its
function as mere supporting instrument in education; it has made a change of concepts about transferring knowledge, encouraged instructors to get rid of old-fashioned instruction style, and inspired them to
discover novel strategy in teaching to motivate students in studying.
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Table 2 Number of Published Books and Magazines in China between 1980 and 2000
Year Number of Kinds of Printed Books
Number of Kinds of Printed Magazines 1980
21621 2191
1990 80224
5751 1999
141831 8187
2000 143376
8725
Source: CDC, China Data Center, University of Michigan as cited in Luo 2003: 11 China has increased literacy level of its people. Furthermore, there would be more people in China
reading books and magazines; consequently, consumption rates of published books and magazines would also increase. According to Luo 2003: 11, the growth of level of literacy is a strong foundation
for enterprises in publishing businesses. Table 2 illustrates the increase of numbers of types of books and magazines published in China. This progress indicates the development of publishing industries
in China. The rise of book and magazine circulations would likely give a positive effect to demand for printing and writing paper as a resources material for producing books and magazines.
Table 3 indicates that advertising revenues in China increased in both magazines and the Internet. The appearance of the Internet did not reduce revenues from advertising in printed magazine for publisher
industries. The growth of advertising revenues in printed magazine was 18.7 per cent on average in the period from 1999 to 2002. For advertising revenues in the Internet, there was more rapid growth
of the revenues, that is, more than 100 per cent on average per year on the same period. It means that even though there was an increase of number of people accessing information from the Internet, printed
magazines in China has also demonstrated the increase of their readerships.
Table 3 Advertising Revenues in China between 1999 and 2002
Year Magazine
Internet 1999
900 90
2000 1130
350 2001
1350 390
2002 1500
490
in million RMB Source: China State Administration of Industry Commerce and iResearch as cited in Luo 2003: 12
As a result, the rise of number of kinds of printed books and magazines in China could increase the need of printing and writing paper as material for producing books and magazines. As illustrated by
igure 3 above, consumption rate of printing and writing paper in China has grown rapidly among other countries that showed constant rate of printing and writing paper consumption.
Figure 4 The Highest National Production of Printing and Writing Paper Source: FAOSTAT – Forestry database
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The United States, China, and Japan are the greatest producers of printing and writing paper in the world. Between 1996 and 2012, those three countries produced 350 million tons, 238 million tons, and
183 million tons of printing and writing paper, respectively. Hence, the sum of total productions in the United States, China, and Japan equals 771 million tons or it represented 44 per cent of international
printing and writing paper production since the production of printing and writing paper in the world was 1.7 billion tons in the same period.
The production of printing and writing paper in China increased dramatically. From 1996 to 2012, the production of printing and writing paper rose from 5.6 million tons to 25.3 million tons. In other words,
it increased by 19.7 million tons in 16 years. It exceeded the printing and writing paper production in Japan from 2002 onwards and in the United States from 2008 onwards even though the production in
China in 1996 was far below the production in the United States and Japan. The production rates in the United States and Japan decreased from 22.5 million tons to 16.1 million tons 28.4 per cent decrease
and from 10.8 million tons to 8.7 million tons 19.7 per cent decrease, respectively. Even though production of printing and writing paper in China increased dramatically, the rate of consumption of
this paper product was also increased at roughly the same speed. Therefore, most of its production was
aimed to fulil internal demand.
3.3 Use and Production of Packaging Paper
