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ones; improving the accommodation and health services in order to attract the tourists; training the tour guides and hotel workers for easy communication and good
service; improving the transportation by purchasing modern tour vehicles and modernist roads to the tourist attractions; organizing tour package and improving the
security in
order to
promote peace
hence tourist
attractions. http:www.ehow.comhow_2174572_promote-tourism.html
It can be concluded that strategies of tourism are important for the development of tourism in order that the tourist attractions will be known by the
people in national as well as international market.
D. Sragen Tourism Office
Sragen Tourism Office is located on Jl.Raya Sukowati 15B-C Sragen. Disparbudpor Sragen set out in perda NO 14 of 2008 as a regional technical
institution; Disparbudpor Sragen has main duty for helping the Regent in facilitating and managing the tourism sectors.
In performing the duties Sragen Tourism Office has the function, vision, mission, and targets.
A. Visions
SRAGEN BECOMES TOURISM, CULTURAL, YOUTH AND SPORT REGENCY THAT FULL OF INNOVATIONS AND COMMUNITY-BASED
The vision means that Sragen Regency in tourism development emphasis on community empowerment with an emphasis on community participation and
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increased investment in innovation on premium products to the welfare of society to society.
B. Missions
MAKING TOURISM AND INVESTMENT OF SUPERIOR AND PRODUCTIVE SOCIETY TO PROSPER
The Mission is something that should be implemented for purposes of the organization can be implemented and managed properly in accordance with a
predetermined VISION. Targets of Sragen Tourism Office:
1.
Making the Enterpreneur Governance Innovation with good public service. 2.
Developing economy that is village-based.
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Organizational Structure in Sragen Tourism Office is as follows:
The duties of division in Sragen Tourism Office as follows:
Head
The head of Disparbudpor Sragen has the duty to lead, coordinate, supervise and control the execution of some tasks of the Regional Government in the field of
tourism, cultural, youth and sport. Tourism
Divisions
Infrastructure development
section Tourist
attractions section
Marketing section
Head
Promotion section
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Tourism Division
Tourism Division has the task of carrying out the development of tourism infrastructure, management and arrangement of tourist attractions. Besides that, it
also has a task in arranging the matter of tourism marketing that aimed to improve and strengthen the regional tourism image.
Infrastructure Development Section
Infrastructure Development Section has the task to collect, prepare and arrange the matter of touri
st service’s bussiness development, arrangement, and control. Besides that, it also collects, prepares, and arranges the matter of tourist
attractions, tourist facilities and infrastructure maintenance. In this section, there is the head of Promotion Section who is responsible in
implementing business management development, business plan, and maintenance of tourism infrastructure; implementing the activities in the field of business travel
services, tourist facilities, and tourist accommodation; monitoring, supervising, controlling and reporting the activities in tourism services, tourism facilities, and
tourist accommodation.
Tourist Attractions Section
Tourist Attractions Section has the tasks to implement the arrangement affair of tourist attractions, recreational park, and public entertainment development plans
and to arrange the reports of tourist attraction, tourist area, recreation, and public entertainment control.
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Marketing Section
Marketing Section has the tasks to collect, prepare, and arrange the matter of tourism marketing activity’s development and control that aims to enhance and
solidify the image of tourism. Furthermore, it supports promotional activities and tourist information, prepares promotional plans, implements tourism exhibitions;
monitors, controls and reports the activities of tourism and promotion. There are tourist attractions and traditional events that are provided by Sragen:
1. Sangiran Museum
7. Larab Langse
2. Mount Kemukus
8. Cembeng Fair
3. Warm Bathing Bayanan
9. Kirab Budaya
4. Kartika Swimming Pool
10. Larung Agung Gethek Joko Tingkir
5. nDayu Park
6. Kliwonan Batik Village
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13
CHAPTER III DISCUSSION
A. Sragen Tourism Potentials
Sragen Regency is small Regency in Central Java, Indonesia that has various tourism potentials. However, it becomes the most outstanding one because of the
gained achievements. Sragen is the pioneer in excellent public service. The government of other regions in Indonesia and foreign countries visit Sragen to know
and to learn more about its achievements. Many kinds of interesting and various tourist destinations are ready to welcome
all the visitors. They are varied from natural attractions to artificial ones, here are some examples:
1. Sangiran Dome
Sangiran is an inner village, sited in the foot of Lawu Mountain, about 17 km to the north of Solo and is administratively included in Sragen Regency area and
Karanganyar Regency. This area stores many interesting mysteries to reveal. Information saved behind
the quiet of Sangiran hills is really important for scientific world. It is because there are many past live remnants found there. They are really interesting to be studied and
concerned. The life of 2 millions years ago can be read in entire corners of the village. The more wonderful is that we can get complete information from history of
