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B. Amenity
Amenity is defined as the entire material object within tourism destination purposed to accelerate tourists during their journey. Witt and
Moutinho, 1995:325 Amenity consisting of twelve facilities, there are:
1. Accomodation 2. Food and Beverage
3. Tourist Information Center 4. Guidance
5. Tour and Travel Agent 6. Transportation
7. Souvenir 8. Shopping Center
9. Communication 10. Bank
11. Health 12. Insurance
C. Accesibility
Accesibility is something which is needed to reach the tourism attractions or something that fascilitates the tourists to get to a destination
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easily. Accesibility has two characters, there are physical road, bridge, winker and non-physical money.
Access deals with the transportation infrastructures, such as, airport, harbour, motorways, and rail. It also deals with the transportation technology
purposed to reduce the inefficient of time and cost to reach the tourism destination. Witt and Moutinho, 1995
B. Promotion
1. The Definition of Promotion
In introducing the tourist attractions and inviting the tourists to come and enjoy the place, it requires some efforts that are usually called tourism promotion.
Promotion is one of the marketing mix components. Promotion is communicating with public in an attempt to influence them to buy
our products or services. Promotion includes all of the ways that are available to make a product or service known to and purchased by customers and clients. The
word promotion is also used specifically to refer to a particular activity that is intended to promote the business, product or service.
in http:www.about.comtopicpromotion, accessed on March 19
th
, 2011 at 07.15 pm
According to Yoeti, promotion is an activity which consists of materials distribution, such as, films, slides, advertisements, brochures, leaflets, folders, or
television, radio, magazines, theatre, direct mailing, etc Yoeti, 1983:82.
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Furthermore, promotion is an effort that is done by someone or institution to introduce something.
So, it can be concluded that promotion is the activity which is done by people, organizations or institutions in informing the public so that they know about our
products and in persuading the public to buy our products. Promotion is a pushing factor in influencing the public to consume our products.
2. The Tools of Promotion
There are many ways that are done by tourism institutions in promoting the tourist attractions, one of them is using printed or electronic media. These media can
determine the success of promotion efforts. 1.
Printed Media It is a way of promotion by using brochures, booklets, leaflets, magazines,
newspapers, and so on. 2.
Electronic Media It is a way of promotion by using internet, radio, television, and so on.
C. Tourism Strategies
Tourism strategies are the efforts in improving the tourist attractions in order that it is loved by the tourists. It includes advertising through printed and electronic
media radios, televisions, magazines, posters, newspapers, brochures, and so on; encouraging internal tourism; preserving the existing attractions and creating new
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ones; improving the accommodation and health services in order to attract the tourists; training the tour guides and hotel workers for easy communication and good
service; improving the transportation by purchasing modern tour vehicles and modernist roads to the tourist attractions; organizing tour package and improving the
security in
order to
promote peace
hence tourist
attractions. http:www.ehow.comhow_2174572_promote-tourism.html
It can be concluded that strategies of tourism are important for the development of tourism in order that the tourist attractions will be known by the
people in national as well as international market.
D. Sragen Tourism Office
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