The Process of Hybridization

The Process of Hybridization

I have presented the idea of hybridity as the historical axis of globalization (Nederveen Pieterse, 2004) in Chapter 2. This concept can be contrasted with the rapid spatial expansion of technological and economic changes to regions and countries most often considered the essential elements of recent globalization. Hybridity is the adaptation of these forces and changes into the local culture, economy, and social system. In some cases of genuine hybridity, substantially new cultures are synthesized out of the elements of previous cultures. In other cases, multiple layers are formed from substantial parts of the previous different cultures. In many cases, both occur.

To review, the process of hybridization begins with flows of people, tech­ nologies, economic systems, institutional and cultural models, religions, and

recently, media. Nederveen Pieterse (2004) noted that such flows are normal and have always taken place. However, in current patterns of globalization,

Making Sense of World Television 229

many of these flows are increasing, which leads people to worry about the increasing pace of change.

Second, these flows encounter cultures as they move into across borders, bringing ideas, images, values, and practices, often with extremely powerful impacts. Nederveen Pieterse (2004) also noted that intercultural contact, even heavy contact, is normal. Contact and change, hybridization, are nor­ mal, even inevitable.

Third, cultures interpenetrate and interact over time. While a few inter­ actions are controlled by the receiving culture, in far more situations, the local culture loses official control under colonization but often maintains

considerable continuity of culture anyway. In some cases, such as large parts of the Americas, indigenous or local cultures are heavily changed, if not

virtually destroyed.

Fourth, I would argue that multiple layers of cultural identity form, especially on the receiving side, as new elements and ideas are incorporated. Even when the process seems overwhelming, as in the colonization of the Americas, local cultures often find ways to resist in part and preserve aspects

or layers of their original culture and identity. Fifth, there is some genuine mixture of these cultures, which is what many think of as the essence of hybridity. The obvious physical analogy is the mixing of races, which was fairly common in the Americas and else­ where. Mixing of cultures was even more pervasive, involving everyone within reach of the colonists.

Sixth, many of those who are trying to preserve the continuity of their societies and cultures resist the new forces, ideas, and peoples, sometimes by using a layer of imported culture to mask the continuance of older cultures and identities. However, complete resistance to outside culture is almost impossible, so both mixture and the maintenance of older layers take place

(Nederveen Pieterse, 1 995).

The global flows of cultural artifacts and people provide models and ideas for these new hybrid forms and added layers of identity. These flows bring in new cultures to add to the existing mixtures and layers. Cultural products come in, and with even broader impact, so do more underlying sets of con­ cepts, such as religions, adding new forms and ideas.

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