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24 Siti Kholifah
Article Received on May 25, 2015; Accepted on June 18, 2015
3
Unethical Food Marketing to Children
Malti
The values we impart to our children today, consciously and unconsciously will have a major impart on society tomorrow. If we continue to leave the teaching of values to chance, we are a nation,
risk losing as integral piece of our culture altogether. Children are the human resource and assets of a country. They are the most vulnerable section of our country. They need special care and protection,
if the future of the nation is to be made secure. Children are the first call on agenda of development not only because young children are the most vulnerable, but because the foundation for life long
learning and human development is laid in the crucial early years. Survival, development and growth of a child has to be looked at in a holistic manner and there have to be balanced linkages
between education, health and nutrition for proper development of a child. The present paper is an attempt to analyze the Unethical Food Marketing to Children. It has been shown that children
should be educated in the science of marketing and businesses and should learn to satisfy needs in a manner which protects and even nurtures children’s right and best interests.
[Keywords : Values, Human resource, Unethical food marketing, authority
figures, children’s right and best interests]
India is the home of the largest child population in the world. “Child is the father of man” is an old but true saying because conduct character of as adult
person reflect what he has imbibed in childhood. Children bring the asset of nation should be grown up to become robust, physically fit, mentally alert and
morally healthy citizen.
We should be aware that children are the future of the modern world. Children need a healthy, balanced diet which is rich in fruit, vegetables and
starchy food. Food which is the basic necessity of life, plays a crucial role in children’s growth. If young children are not given proper care in giving proper
CONTEMPORARY SOCIAL SCIENCES, Vol. 24, Number 3 July-September, 2015
Assistant Professor, Department of Sociology, N. A. S. PG College, Meerut, Uttar Pradesh India E-mail: malti_phogatyahoo.co.in
