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B. The Strengths and Weaknesses of Public Relation Activities in Palestine Embassy
1. Internal Public Relations
The internal Public Relation activities in Palestine Embassy have the strength of establishing cooperation and solidarity. The internal Public Relation activities can be
seen from the Employee relation who supports each other in their activities, for the example; making an invitation card together for dinner activities with external
institution of Palestine Embassy. It is very important to control, check and evaluate the implementation of the job Public Relation activities, for the example; make report
activity as public relation on job training program to the secretary Palestine Embassy and to the Ambassador.
Sometimes communication between employees, however, did not run well. Because they can not understand the message when receiving writing or verbal
communication, for the example; one of the employee did not make permission letters for absence of work, then they use verbal permission.
The other weakness is that counseling is not done in Palestine Embassy because no employee has an educational background in psychology. When employees has
problem they can not consultation so there is no solution. For the example; the cases between the workers who have conflict with one another because there is no
consultation section, the conflict is not solved.
2. External Public Relations
The strengths of Public Relations activities in External Palestine Embassy are Palestine Embassy establish relationship with media or institution and others. Public
Relations activities are responsible for broadcasting section, to communicate the activities of Palestine Embassy or information about Palestine issue, as the example;
having Talk show on Apa Kabar Indonesia Pagi and Apa Kabar Indonesia Malam on TV One, discussing Palestine issue.
The weakness of the external relation activities Public Relation Officer is that there is only one person who handles the Public Relations activities with media or
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other institution so it is difficult in handling some communications with the media, for example; making a press release, invitation, conference press, etc.
C. The Effectiveness of Public Relation Activities
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