G. Selecta Magnum Version
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Narrator : A taste as you have in Magnum. International ice cream sensation with thick rich Belgium chocolate,
coated by… Classic…
Almond… In double chocolate…
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Magnum
H. Magnum Advertisement in 1994
Woman 1 : Magnum is bliss. Woman 2
: You‟re luxury. Woman 3 : My special moment.
Woman 4 : I would‟ve been my own.
Woman 1 : That first bite…
Man 1 : I have to have one now.
Woman 2 : Oh, the chocolate cracks. Woman 3 : My heart is now nothing. Nothing compares to Magnum.
Woman 4 : Perfection Man 2
: Ecstasy. Woman 2 : Passionate.
Woman 3 : Yeah… I hope.
Woman 4 : It‟s all mine
I. Magnum Advertisement in 1993
Woman 1 : When I‟ve got a Magnum, I suddenly get very possessive. I get over
my own and nothing can come to distract me. The piece I like best is one that chocolate cracks for the first time.
Man : I just want to make it lose so I skip very slowly.
Woman 2 : I tell myself „come on, it is reunion ice cream‟. But it is really… I
couldn‟t share it.
J. Magnum Advertisement in 1992
Woman 1 : It‟s ice cream that is grown up.
Woman 2 : Magnum‟s so different
Man : The chocolate is crust but then the ice cream.
Woman 3 : I felt like under confession afterward.
Woman 2 : Haha…
The taste you will taste and then crack. Woman 3
: And so creamy underneath. Woman 1
: It‟s like slide between so shades. Woman 2
: You can bite a bit off in use like spoon. Man
: Share it. Woman 1
: Near off Woman 3
: I told reckless, really reckless. Woman 1
: Passionate. Woman 3
: Bear it. Man
: Weak it. Woman 3
: Streaky. Woman 1
: Guilty. Woman 2
: I think I‟ll always remember my first Magnum.
Appendix B
THE DATA ANALYSIS OF MAGNUM ADVERTISEMENTS
A. Linguistic Features
1. Lexical Features
a. Hyperbole
Video Hyperbole
M. Mini -
M. Ecuador
New Magnum Ecuador
M. Infinity
Special choco and coconuts Intense choco pleasure
Could talk forever New Magnum Infinity
Longer lasting pleasure Stays with you longer
M. Classic -
M. Temptation
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