example, a teacher who wants to teach Syntax can use an example from a well- known advertisement by explaining some syntactic features of advertisements. As
the result, learners will not only learn about Syntax, but also about the advertisement as the additional knowledge. Hopefully, it will ease English
learners to understand English linguistics as well as English teachers who help their learners by giving the example found around them.
English learners can use these research findings to deepen their knowledge about some linguistic features, especially in advertisements. They can broaden
their understanding of English advertisements. Someday, when they are interested in working as the advertisers, they know what words they should use to deliver
the message of the companies to the consumers in the right way based on the purpose of advertising. Moreover, they can learn the persuasion techniques and
the power relation which are suitable for their advertisements to avoid misunderstanding of the content of advertisements.
C. Recommendations
There are some suggestions which are addressed to English teachers, English learners, advertisers, and future researchers to improve their capability of
using English. It may contribute to the improvement of the success in English teaching - learning activities and the application of English.
1. For English Teachers
English teachers have the duty to help their learners to understand the course materials. Through giving examples, teachers can explain some theories
clearly. Teachers should find the examples which are closely related to the learners‟ daily lives in order to help learners have a pictorial in their minds.
Therefore, English teachers need the authentic materials, such as advertisements which are broadcasted in the national television channels, to ease learners in
understanding the materials. Besides, teachers should pay attention to learners‟ interest and curiosity to increase their wants to learn English.
2. For English Learners
Learning linguistic features is sometimes boring for most of learners, but it can improve learners‟ speaking skill and writing skill because they can enrich
their vocabulary and how to use it correctly. English learners need to learn more about many kinds of linguistic feature to avoid misusing them in their writing and
utterances. They should be aware of choosing diction to suit readers or listeners. Nowadays, learners have to be proactive to overcome their curiosity and
broaden their knowledge. Learners should find additional materials by themselves to meet their needs of learning English. In fact, the details of advertisement are
never discussed deeply although there are many interesting elements which can be learnt. Therefore, learners should have willingness to learn by themselves
although they are not asked to learn that.
3. For Advertisers
The creativity of the advertisers is important in presenting attractive advertisements. Advertisers should be able to vary the diction to attract the
audience‟s attention when they see advertisements, both the written and spoken advertisements. Advertisers have to understand the language style of
advertisements to help them vary the diction without omitting special characteristics of certain product advertisements. Besides, they can use various
diction in advertisements based on the goals of advertising, power relation which is wanted to be built, and many more.
4. For Future Researchers
