advertisements to help them vary the diction without omitting special characteristics of certain product advertisements. Besides, they can use various
diction in advertisements based on the goals of advertising, power relation which is wanted to be built, and many more.
4. For Future Researchers
There are many experts who propose the theories of advertisement‟s
language style which can be used to examine any kinds of advertisement. The researcher encourages future researchers to conduct research on the language style
of other advertisements. They may use the same theories, which are used by the previous research, but they choose different advertisements as the research
subject. However, it will be better if they use different theories from other experts to analyze different advertisements.
Future researchers who have eagerness to conduct a deeper study about the advertisement language style are suggested to dig deeper into other aspects of
advertisements language style, such as propaganda techniques, slogans, and elements of advertisements. They may freely choose the types of advertisements
whether they will analyze spoken advertisements or written advertisements.
62
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APPENDICES
Appendix A
THE TRANSCRIPT OF MAGNUM ADVERTISEMENTS
A. Magnum Mini Version
