characteristics and also what sharing common characteristics meant to the whole discourse. It was elaborated how such concealment was a means of Assad to present
particular ideologies. Such study was conducted by combining the three elements of CDA as proposed by Fairclough 1995: 2.
a analysis of text, b analysis of processes of text production, consumption, and distribution, and c sociocultural analysis of the
discursive event as a whole.
Those three elements functioned as a basis of Assad’s political agenda hidden within the speech transcript. When there was a political agenda, there must be particular
ideologies as its intrinsic value.
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CHAPTER IV ANALYSIS RESULTS AND DISCUSSIONS
This chapter will be divided into two main parts. The first part of the analysis covers euphemism in the speech transcript and the componential analysis strategy
applied to observe what semantic properties are missing from the euphemistic expressions. It answers the first problem formulation of the study. The second part of
the analysis covers Bashar al-Asad’s ideologies revealed through the semantic properties which are missing from the euphemistic expressions in the speech
transcript. It answers the second problem formulation proposed in the study. There are twenty euphemistic expressions found in the transcript. These
euphemistic expressions are found in sentences in which Bashar al-Assad referred to his oppositions and the situation that the Syrian people are facing. Since this study
approaches euphemism with lexical semantics’ componential analysis strategy, the data obtained in this study are limited to the content words. They belong to different
word class or part of speech. Although most of them fall under the word class noun, some of them belong to the adjective and verb. This distribution of the euphemistic
expressions shows that Assad’s use of euphemism is not limited to certain word class. He uses euphemism whenever possible and deemed necessary. The euphemistic
expressions are displayed below in the order of their occurrences in Bashar al- Assad’s inauguration speech transcript:
