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CHAPTER V CONCLUSION AND IMPLICATION
A. Conclusion ........................................................................... 98 B. Implication ........................................................................... 99
REFFERENCES ......................................................................................... 102
APPENDIX .................................................................................................. 105
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LIST OF TABLES
1.1 Top Brand Index Futsal Shoes in 2012-2014 …………………………….7
2. 1 Summary of Previous Research…………………………………………50
3.1 Likert Scale Table……………………………………………………….61
3.2 Variable Operational Table ……………………………………………...70
4.1 Validity and Responsibility test result…………………………………..79
4. 2 Descriptive Statistical Test……………………………………………...82
4.3 Multicollinearity test result Table ……………………………………….84
4.4 T Test Result Table……………………………………………………...87 4.5 F Test Result Table………………………………………………………90
4.6 Determinatio n Coeffecient Test Result Table…………………………...94
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LIST OF FIGURES
2.1 Research Framework…………………………………………………….54 4.1 Respondents Age………………………………………………………...76
4.2 Respondents Expenditure………………………………………………..76 4.3 Respondents Occupation………………………………………………...77
4 .4 Normality Probability Plot ………………………………………………83
4.5 Scaterplot Graph Heteroscedasticity Test……………………………….85
xviii
LIST OF APPENDIXES
1. Questionnaire Research………………………………………………...106
2. Tabulation of Costumer unsatisfaction …………………………………112
3. Tabulation of Advertising………………………………………………114
4. Tabulation of Price……………………………………………………..116
5. Tabulation of Word of Mouth …………………………………………..118
6. Tabulation of Brand Image……………………………………………..120
7. Tabulation of Brand Switching…………………………………………122
8. Costumer unsatisfaction Testing………………………………………..124
9. Advertising Testing…………………………………………………….124
10. Price Testing……………………………………………………………124
11. Word of Mouth Testing………………………………………………...124
12. Brand Image Testing……………………………………………………124
13. Brand Switching Testing……………………………………………….124
14. Mult icollinearity Test Result…………………………………………...125
15. Coefficient Determinatio n, t Test Result……………………………….125
16. F test r esult……………………………………………………………...125
17. Normal Probability Plot………………………………………………...126
18. Heterosdecasticity test result………………………………………….. 126
19. Kolmogorov Smirnov Testing………………………………………….127
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CHAPTER I INDTRODUCTION
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