Facebook.ppt 3038KB Jun 23 2011 08:11:38 AM
Robert Sharp & Associates
Interactive Media Services
Radio took 38 years to reach 50 million
users, Facebook took only 2
What do you want to accomplish?
– Where do you focus your efforts?
– How do you engage?
– What are the best sites and tools to use?
– How do you make the most of your time?
– Is it possible to tie all your different social media
efforts together?
Clear the clutter:
1. Monitor the social web
2. Aggregate content
3. Use a range of social tools
to establish your presence
4. Manage your information
1. Monitor the social web
Free
Premium
•
•
•
•
•
•
• Radian6
• Vocus
• Cision
• Spiral16
• Andiamo
• Trackur
• Raven
Google Alerts
search.twitter.com
blogsearch.google.com
boardtracker.com
socialmention.com
twazzup.com
Google
• Aggregate feeds
– News
– Blogs
– Alerts
– Search results RSS
• Share content
Reader
3. Most commonly used types of
social media sites:
– Media sharing
• YouTube
• Flickr
– Microblogging
• Twitter
• Identi.ca
– Networking
• LinkedIn
• Facebook
• MySpace
• 77% of total US Internet audience views online
video
• Average length of video on YouTube – 3.5
minutes
• 13 hours of video are uploaded to YouTube
every minute
• Largest age group on Twitter: 35 – 49
• Ranked the third most used social network with
roughly 6 million unique monthly visitors (Compete.com).
• In February 2009, Twitter had a growth of 1382%
• The ability to twitter via a mobile phone is a
driving factor in the social network’s success.
• Number of tweets to date: 2 billion (and
counting)
LinkedIn
• Find people in your industry - colleagues,
clients, prospects, new employee or employer.
• Improve your own personal search engine
rankings.
• Develop your professional image.
• More than 200 million active users
• More than 30 million users access Facebook
through mobile devices
• Fastest growing demographic is over 35
• February 2009 – People used social network
sites more than they used web-based e-mail
(Nielson report)
Email
Social Media
• Dashboard or “portal”
• Keep up to date on social sites, mail, blog,
twitter feeds, and news
• Find the information you want without the
need to visit multiple sites
Connect
The Future
Integrated
Simplified
Shatter the
Corporate
Website
-Jeremiah Owyang, Forrrester
Research
Intelligent
& Intuitive
Relevant Advertising
Interactive Media Services
Radio took 38 years to reach 50 million
users, Facebook took only 2
What do you want to accomplish?
– Where do you focus your efforts?
– How do you engage?
– What are the best sites and tools to use?
– How do you make the most of your time?
– Is it possible to tie all your different social media
efforts together?
Clear the clutter:
1. Monitor the social web
2. Aggregate content
3. Use a range of social tools
to establish your presence
4. Manage your information
1. Monitor the social web
Free
Premium
•
•
•
•
•
•
• Radian6
• Vocus
• Cision
• Spiral16
• Andiamo
• Trackur
• Raven
Google Alerts
search.twitter.com
blogsearch.google.com
boardtracker.com
socialmention.com
twazzup.com
• Aggregate feeds
– News
– Blogs
– Alerts
– Search results RSS
• Share content
Reader
3. Most commonly used types of
social media sites:
– Media sharing
• YouTube
• Flickr
– Microblogging
• Identi.ca
– Networking
• MySpace
• 77% of total US Internet audience views online
video
• Average length of video on YouTube – 3.5
minutes
• 13 hours of video are uploaded to YouTube
every minute
• Largest age group on Twitter: 35 – 49
• Ranked the third most used social network with
roughly 6 million unique monthly visitors (Compete.com).
• In February 2009, Twitter had a growth of 1382%
• The ability to twitter via a mobile phone is a
driving factor in the social network’s success.
• Number of tweets to date: 2 billion (and
counting)
• Find people in your industry - colleagues,
clients, prospects, new employee or employer.
• Improve your own personal search engine
rankings.
• Develop your professional image.
• More than 200 million active users
• More than 30 million users access Facebook
through mobile devices
• Fastest growing demographic is over 35
• February 2009 – People used social network
sites more than they used web-based e-mail
(Nielson report)
Social Media
• Dashboard or “portal”
• Keep up to date on social sites, mail, blog,
twitter feeds, and news
• Find the information you want without the
need to visit multiple sites
Connect
The Future
Integrated
Simplified
Shatter the
Corporate
Website
-Jeremiah Owyang, Forrrester
Research
Intelligent
& Intuitive
Relevant Advertising