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PENGARUH SIMILARITY, PERCEIVED RISK, INNOVATIVENESS DAN SERVICE QUALITY PADA SIKAP KONSUMEN TERHADAP PERLUASAN MEREK JASA (Studi Pada Pelanggan BPU. Rosalia Indah )

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Pengaruh Corporate Social Responsibility pada Brand Performance: Corporate Reputation dan Brand Equity Sebagai Variabel Mediasi (Studi pada Konsumen Air Mineral Aqua).

0 5 32

Pengaruh Brand Trust Produk Apple terhadap Loyalitas Konsumen.

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Pengaruh Brand Affect, Brand Trust, Brand Image pada Brand Extension Attitude: Brand Loyalty Sebagai Variabel Mediasi (Studi pada Konsumen Samsung Indonesia).

2 9 55

Pengaruh Perluasan Merek (Brand Extension) terhadap Citra Merek (Brand Image) pada Produk-produk Sosro.

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Pengaruh Faktor-faktor Kesuksesan Brand Extension terhadap Intensi Membeli Konsumen pada Sampo Lifebuoy.

1 3 27

PENGARUH BRAND EXTENSION TERHADAP BRAND EQUITY PRODUK SAMSUNG DI SURABAYA.

1 7 75