Institutional Repository | Satya Wacana Christian University: Analisis Pengaruh Atmosfer Waroeng Joglo “Bu Rini” terhadap Kepuasan Konsumen

Lampiran 1.
KUISIONER PENELITIAN
ANALISIS PENGARUH ATMOSFER WAROENG JOGLO “BU RINI” TERHADAP KEPUASAN
KONSUMEN

A. Identitas Responden
Nama
Pekerjaan

:
:

:

Jenis Kelamin

:

Umur

:

B. Beri tanda (X) pada bagian anda
1.

:

Dari manakah anda mengetahui tentang Waroeng Joglo “BU RINI” ?
a. Teman
b. Keluarga
c. Iklan
d. Lainnya . . .

2.

(silahkan diisi)

Sudah berapa kali anda berkunjung ke Waroeng Joglo “BU RINI” ?
a. Kurang dari lima kali kunjungan (tidak perlu menjawab pertanyaan berikutnya)
b. Lima kali kunjungan
c. Lebih dari lima kali kunjungan

23

Berilah tanda check (√) pada salah satu kolom jawaban yang sesuai dengan pendapat saudara/i.
Pertanyaan di bawah ini dengan kode:
SS

= Sangat Setuju

S

= Setuju

RR

= Ragu ragu

TS

= Tidak Setuju

STS

= Sangat Tidak Setuju

ATMOSFER RUMAH MAKAN

Penglihatan / sight
no
1.

2.

3
4

Pertanyaan

SS

S

RR

TS

STS

SS

S

RR

TS

STS

SS

S

RR

TS

STS

Waroeng Joglo “BU RINI” menyuguhkan pemandangan
persawahan yang alami dan menyenangkan
Pencahayaan yang cukup sehingga dapat melihat
sekeliling dengan baik
Tata ruang rumah makan didesign sedemikian rupa
sehingga teratur dan menyenangkan
Rumah makan bersih

Sentuhan/Touch
no
1
2.

Pertanyaan
Meja dan kursi nyaman untuk ditempati
Gasebo/lesehan di Waroeng Joglo “BU RINI” yang
nyaman dan menyenangkan

Bau (aroma)/ Smell
No
1
2.

Pertanyaan
Aroma masakan yang menggugah selera makan
Merasakan kesegaran udara karena outdoor dan lokasi di
daerah persawahan yang asri

24

Pendengaran/ Hearing
No

1.

Pertanyaan

SS

S

RR

TS

STS

SS

S

RR

TS

STS

SS

S

RR

TS

STS

SS

S

RR

TS

STS

Musik yang dimainkan cukup tenang sehingga pelanggan
nyaman pada saat menyantap hidangan

2.

Suara lingkungan yang tenang, jauh dari keramaian kota

3

Pelayan yang melayani menawarkan menu dengan jelas

4

Pelayan ramah dalam melayani pelanggan

Suhu/ Temperature

No
1.
2.
3

Pertanyaan
Makanan yang disajikan hangat
Minuman yang disajikan sesuai dengan pesanan
pelanggan dingin/panas
Suhu ruangan yang sejuk

Tempo
No
1.
2.

Pertanyaan
Pelayan cepat dalam menjelaskan menu
Tidak perlu menunggu terlalu lama dalam penyajian
makanan dan minuman yang dipesan

Kepuasan Konsumen
No
1.

Pernyataan
Saya suka makanan dan minuman yang disajikan enak
dan sesuai selera

2.

Saya suka pelayanan yang cepat dan memuaskan

3

Saya suka rasa nyaman yang ditimbulkan

4

Pelayan menyajikan makanan sesuai dengan permintaan
saya

25

Lampiran 2. Tabel Karakteristik Responden

no

katagori

1

Jenis kelamin

2

3

subkatagori

Jumlah

%

Laki-laki

111

55,5

perempuan

89

44,5

≥ 20 tahun

2

1,00

21- 30 tahun

167

83,5

31- 40 tahun

27

13,5

>40 tahun

4

2,00

mahasiswa

151

75,5

karyawan

32

26

wirausaha

10

5

Ibu rumah tangga

4

2

Guru

1

0,5

Pelajar/sekolah

2

1

usia

pekerjaan

26

Lampiran 3. Uji Reliabilitas dan Validitas

Penglihatan/Sight

Case Processing Summary

N
Cases

%

Valid
Excluded(
a)
Total

30

15.0

170

85.0

200

100.0

a Listwise deletion based on all variables in the procedure.

Reliabi lity Statistics

Cronbach's
Alpha
.827

Cronbach's
Alpha Based
on
St andardized
Items
.837

N of Items
4

Item-Total Statisti cs

pengelihatan1
pengelihatan2
pengelihatan3
pengelihatan4

Scale Mean if
Item Deleted
12.2333
12.1667
12.1667
12.1333

Scale
Variance if
Item Deleted
2.944
2.902
2.971
2.947

Corrected
Item-Total
Correlation
.719
.749
.501
.686

Squared
Mult iple
Correlation
.604
.565
.297
.571

Cronbach's
Alpha if Item
Delet ed
.754
.741
.863
.768

27

Sentuhan/Touch
Case Processing Summary

N
Cases

%

Valid
Excluded(
a)
Total

30

15.0

170

85.0

200

100.0

a Listwise deletion based on all variables in the procedure.
Reliability Statistics

Cronbach's
Alpha Based
on
Cronbach's

Standardized

Alpha

Items
.641

N of Items
.646

2

Item-Total Statistics

Scale

Corrected

Squared

Cronbach's

Scale Mean if

Variance if

Item-Total

Multiple

Alpha if Item

Item Deleted

Item Deleted

Correlation

Correlation

Deleted

sentuhan1

3.5333

.602

.477

.227

.(a)

sentuhan2

3.4000

.800

.477

.227

.(a)

a The value is negative due to a negative average covariance among items. This violates reliability model
assumptions. You may want to check item codings.

Bau(aroma)/ smell
Case Processing Summary

N
Cases

Valid
Excluded(
a)
Total

%
30

15.0

170

85.0

200

100.0

28

a Listwise deletion based on all variables in the procedure.
Reliability Statistics

Cronbach's
Alpha Based
on
Cronbach's

Standardized

Alpha

Items
.610

N of Items
.630

2

Item-Total Statistics

Scale

Corrected

Squared

Cronbach's

Scale Mean if

Variance if

Item-Total

Multiple

Alpha if Item

Item Deleted

Item Deleted

Correlation

Correlation

Deleted

aroma1

3.6667

.713

.460

.212

.(a)

aroma2

3.6000

.386

.460

.212

.(a)

a The value is negative due to a negative average covariance among items. This violates reliability model
assumptions. You may want to check item codings.

Pendengaran/hearing
Case Processing Summary
N
Cases

%

Valid
Excluded(
a)
Total

30

15.0

170

85.0

200

100.0

a Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbach's
Alpha Based
on
Cronbach's

Standardized

Alpha

Items
.850

N of Items
.850

4

29

Item-Total Statistics

Scale

Corrected

Squared

Cronbach's

Scale Mean if

Variance if

Item-Total

Multiple

Alpha if Item

Item Deleted

Item Deleted

Correlation

Correlation

Deleted

pendengaran1

12.5667

5.978

.496

.252

.887

pendengaran2

12.0667

3.789

.802

.775

.758

pendengaran3

12.1000

3.128

.885

.832

.721

pendengaran4

11.8667

4.602

.686

.515

.813

Suhu/temperature
Case Processing Summary

N
Cases

%

Valid
Excluded(
a)
Total

30

15.0

170

85.0

200

100.0

a Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbach's
Alpha Based
on
Cronbach's

Standardized

Alpha

Items
.774

N of Items
.777

3

Item-Total Statistics
Scale

Corrected

Squared

Cronbach's

Scale Mean if

Variance if

Item-Total

Multiple

Alpha if Item

Item Deleted

Item Deleted

Correlation

Correlation

Deleted

suhu1

7.6000

1.834

.559

.340

.759

suhu2

7.5000

1.707

.707

.506

.582

suhu3

7.7000

2.148

.580

.387

.732

30

Tempo
Case Processing Summary

N
Cases

%

Valid
Excluded(
a)
Total

30

15.0

170

85.0

200

100.0

a Listwise deletion based on all variables in the procedure.
Reliability Statistics

Cronbach's
Alpha Based
on
Cronbach's

Standardized

Alpha

Items
.605

N of Items
.609

2

Item-Total Statistics

Scale

Corrected

Squared

Cronbach's

Scale Mean if

Variance if

Item-Total

Multiple

Alpha if Item

Item Deleted

Item Deleted

Correlation

Correlation

Deleted

tempo1

4.1333

.533

.438

.192

.(a)

tempo2

4.2667

.409

.438

.192

.(a)

a The value is negative due to a negative average covariance among items. This violates reliability model
assumptions. You may want to check item codings.

Kepuasan
Case Processing Summary
N
Cases

Valid
Excluded(
a)
Total

30

%
100.0

0

.0

30
100.0
a Listwise deletion based on all variables in the procedure.

31

Reliability Statistics

Cronbach's
Alpha
.690

Cronbach's
Alpha Based
on
Standardized
Items
.696

N of Items
4

Item-Total Statistics

puas1

Scale Mean if
Item Deleted
12.2667

Scale
Variance if
Item Deleted
2.823

Corrected
Item-Total
Correlation
.515

Squared
Multiple
Correlation
.543

Cronbach's
Alpha if Item
Deleted
.610

puas2

12.0000

3.448

.563

.541

.573

puas3

12.3667

3.895

.422

.399

.657

puas4

12.3667

3.757

.427

.403

.653

32

Lampiran 4. Analisis Regresi Berganda

Variables Entered/Removed(b)

Model
1

Variables
Entered

Variables
Removed

TTEMPO,
TSENTUHA
N,
TTEMPERA
TUR,
TPENGELI
HATAN1,
TAROMA,
TPENDEN
GARAN(a)

Method

.

Enter

a All requested variables entered.
b Dependent Variable: TPUAS

Model Summary

Model
1

R

R Square

Adjusted R
Square

Std. Error of
the Estimate

.617(a)
.380
.361
1.64512
a Predictors: (Constant), TTEMPO, TSENTUHAN, TTEMPERATUR, TPENGELIHATAN1, TAROMA,
TPENDENGARAN

ANOVAb
Model
1

Regression
Residual
Total

Sum of
Squares
320.283
522.337
842.620

df
6
193
199

Mean Square
53.380
2.706

F
19.724

Sig.
.000a

a. Predictors: (Const ant), TTEMPO, TSENTUHAN, TTEMPERATUR,
TPENGELI HATAN1, TAROMA, TPENDENGARAN
b. Dependent Variable: TPUAS

33

Coefficientsa

Model
1

(Constant)
TPENGELIHATAN1
TSENTUHAN
TAROMA
TPENDENGARAN
TTEMPERATUR
TTEMPO

Unstandardized
Coeff icients
B
Std. Error
3.712
1.428
.091
.072
.039
.101
.533
.116
.245
.066
.219
.078
.028
.085

Standardized
Coeff icients
Beta
.079
.025
.300
.254
.193
.021

t
2.600
1.267
.390
4.589
3.687
2.810
.332

Sig.
.010
.207
.697
.000
.000
.005
.740

Collinearity Statistics
Tolerance
VIF
.819
.768
.749
.676
.681
.767

1.221
1.303
1.335
1.480
1.469
1.305

a. Dependent Variable: TPUAS

34

Lampiran 4. Foto Waroeng Joglo “Bu Rini” Salatiga

35

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