DISEMINASI INFORMASI KOMUNITAS PEDAGANG KAKI LIMA DI GERBANG UNPAD JATINANGOR.
ABSTRACT
This study intends to find out how the of information dissemination on street vendors
communities in the Old Gate of Unpad Jatinangor campus. The background of this study is the
street vendors’ activities around the Old Gate of Unpad Jatinangor campus in employing,
seeking, and transfering information among them through the means they used to use. This study
uses a qualitative survey descriptive approach, which seeks data collection through observation,
interviews, and documentary studies and literature. The results of the research are: (1) There
are at least two moments where a street vendors around the Old Gates of Unpad Jatinangor
campus access or seek information about attempt to coping with waste, that is, those someone at
the time when a new to street vendors in the old gate Jatinangor campus, which are in the
condition that they are "blind" or do not recognize the environment, and when the price of the
main raw materials of their products rise without any information dissemination; (2) the most
frequent type of information accessed by the street vendors around the Old Gates of Unpad
Jatinangor campus intheir information dissemination are oriented more on information on
preferences and hobbies (affective, cognitive) than information about the interests of the
profession; (3) the sources of information of the street vendors around the Old Gates of Unpad
Jatinangor campus in their information dissemination are people and media, both printedand
electronic; (4) individual attitudes of the street vendors around the Old Gatesof Unpad
Jatinangor campus on the information dissemination in their communities are active, in the
sense that the street vendors utilizethe available sources of information to meet their needs for
something.
Key words: Information, Information Dissemination, Street Vendors
ii
This study intends to find out how the of information dissemination on street vendors
communities in the Old Gate of Unpad Jatinangor campus. The background of this study is the
street vendors’ activities around the Old Gate of Unpad Jatinangor campus in employing,
seeking, and transfering information among them through the means they used to use. This study
uses a qualitative survey descriptive approach, which seeks data collection through observation,
interviews, and documentary studies and literature. The results of the research are: (1) There
are at least two moments where a street vendors around the Old Gates of Unpad Jatinangor
campus access or seek information about attempt to coping with waste, that is, those someone at
the time when a new to street vendors in the old gate Jatinangor campus, which are in the
condition that they are "blind" or do not recognize the environment, and when the price of the
main raw materials of their products rise without any information dissemination; (2) the most
frequent type of information accessed by the street vendors around the Old Gates of Unpad
Jatinangor campus intheir information dissemination are oriented more on information on
preferences and hobbies (affective, cognitive) than information about the interests of the
profession; (3) the sources of information of the street vendors around the Old Gates of Unpad
Jatinangor campus in their information dissemination are people and media, both printedand
electronic; (4) individual attitudes of the street vendors around the Old Gatesof Unpad
Jatinangor campus on the information dissemination in their communities are active, in the
sense that the street vendors utilizethe available sources of information to meet their needs for
something.
Key words: Information, Information Dissemination, Street Vendors
ii