HUBUNGAN KUALITAS WEBSITE WWW.BLUELABELSTORE.COM DENGAN KEPUTUSAN PEMBELIAN KONSUMEN.
iii
ABSTRAK
Trinita Novita L. 210110080172. 2013. Jurusan Manajemen Komunikasi,
Fakultas Ilmu Komunikasi Universitas Padjadjaran. Judul Penelitian yaitu
“Hubungan Kualitas Website www.bluelabelstore.com dengan Keputusan
Pembelian Konsumen”. Pembimbing utama Dudy Zein, Drs.,M.Si., pembimbing
pendamping Weny Widyowati, S.Sos, M.Si.
Tujuan penelitian ini adalah untuk mengetahui hubungan yang signifikan
antara kualitas website www.bluelabelstore.com dengan keputusan pembelian
konsumen bagi member Blue Label.
Metode yang digunakan adalah korelasional dengan menggunakan teknik
PPM (Pearson Product Moment). Teknik pengumpulan data primer penelitian
dilakukan dengan menggunakan angket yang disebarkan kepada responden yaitu
member Blue Label yang sudah pernah membeli yang berjumlah 86 orang dengan
teknik pengambilan sampel menggunakan teknik sampel sistematis.
Hasil penelitian menunjukkan bahwa hubungan antara kualitas website
www.bluelabelstore.com dengan keputusan pembelian member Blue Label
merupakan hubungan yang kuat (tinggi). Variabel usability yang meliputi
kemudahan penggunaan dan tampilan website memiliki hubungan yang cukup
berarti (sedang) dengan keputusan pembelian member Blue Label. Variabel
information quality yang meliputi akurasi, ketepatan waktu, relevansi, dan
kelengkapan memiliki hubungan yang kuat dengan keputusan pembelian member
Blue Label. Variabel service interaction quality yang meliputi keamanan
transaksi, keamanan informasi, dan komunikasi dengan pemilik website memiliki
hubungan yang cukup berarti (sedang) dengan keputusan pembelian member Blue
Label.
Kesimpulan penelitian ini adalah semakin tinggi kualitas website
www.bluelabelstore.com maka semakin tinggi pula keputusan pembelian member
Blue Label.
iv
ABSTRACT
Trinita Novita L. 210110080172. 2013. Majoring in Communication
Management, Faculty of Communication Science University of Padjadjaran.
Reasearch title is “The Relationship between Website Quality and Purchase
Desicion”. The Advisors are Duddy Zein, Drs.,M.Si. and Weny Widyowati, S.Sos.,
M.Si.
The purpose of this research was to determine the correlation between
website quality of www.bluelabelstore.com and customer purchase desicion for
Blue Label’s customer.
The method used was the correlation by using the technique of Pearson
Product Moment (PPM). Primary data collection techniques of research carried
out by using questionnaire distributed to respondents are customer of Blue Label
who have already purchased, amounting to 86 people with sampling technique
using systematic sampling technique.
This research shows that there is a strong correlation between website
quality of www.bluelabelstore.com with member of Blue Label purchase decision.
The first variable is information quality, including ease of use and website design,
have a medium correlation with member purchase decision. The second variable
is
information
quality,
including
accurate,
relevance,
timeliness,
and
completeness, have a high correlation with member purchase decision. The third
variable is service interaction quality, including security transaction, security
information, and communication with the owner of website have a medium
correlation with member purchase decision.
The conclusion of this research is a higher website quality of
www.bluelabelstore.com is equivalent to a higher member purchase decision.
ABSTRAK
Trinita Novita L. 210110080172. 2013. Jurusan Manajemen Komunikasi,
Fakultas Ilmu Komunikasi Universitas Padjadjaran. Judul Penelitian yaitu
“Hubungan Kualitas Website www.bluelabelstore.com dengan Keputusan
Pembelian Konsumen”. Pembimbing utama Dudy Zein, Drs.,M.Si., pembimbing
pendamping Weny Widyowati, S.Sos, M.Si.
Tujuan penelitian ini adalah untuk mengetahui hubungan yang signifikan
antara kualitas website www.bluelabelstore.com dengan keputusan pembelian
konsumen bagi member Blue Label.
Metode yang digunakan adalah korelasional dengan menggunakan teknik
PPM (Pearson Product Moment). Teknik pengumpulan data primer penelitian
dilakukan dengan menggunakan angket yang disebarkan kepada responden yaitu
member Blue Label yang sudah pernah membeli yang berjumlah 86 orang dengan
teknik pengambilan sampel menggunakan teknik sampel sistematis.
Hasil penelitian menunjukkan bahwa hubungan antara kualitas website
www.bluelabelstore.com dengan keputusan pembelian member Blue Label
merupakan hubungan yang kuat (tinggi). Variabel usability yang meliputi
kemudahan penggunaan dan tampilan website memiliki hubungan yang cukup
berarti (sedang) dengan keputusan pembelian member Blue Label. Variabel
information quality yang meliputi akurasi, ketepatan waktu, relevansi, dan
kelengkapan memiliki hubungan yang kuat dengan keputusan pembelian member
Blue Label. Variabel service interaction quality yang meliputi keamanan
transaksi, keamanan informasi, dan komunikasi dengan pemilik website memiliki
hubungan yang cukup berarti (sedang) dengan keputusan pembelian member Blue
Label.
Kesimpulan penelitian ini adalah semakin tinggi kualitas website
www.bluelabelstore.com maka semakin tinggi pula keputusan pembelian member
Blue Label.
iv
ABSTRACT
Trinita Novita L. 210110080172. 2013. Majoring in Communication
Management, Faculty of Communication Science University of Padjadjaran.
Reasearch title is “The Relationship between Website Quality and Purchase
Desicion”. The Advisors are Duddy Zein, Drs.,M.Si. and Weny Widyowati, S.Sos.,
M.Si.
The purpose of this research was to determine the correlation between
website quality of www.bluelabelstore.com and customer purchase desicion for
Blue Label’s customer.
The method used was the correlation by using the technique of Pearson
Product Moment (PPM). Primary data collection techniques of research carried
out by using questionnaire distributed to respondents are customer of Blue Label
who have already purchased, amounting to 86 people with sampling technique
using systematic sampling technique.
This research shows that there is a strong correlation between website
quality of www.bluelabelstore.com with member of Blue Label purchase decision.
The first variable is information quality, including ease of use and website design,
have a medium correlation with member purchase decision. The second variable
is
information
quality,
including
accurate,
relevance,
timeliness,
and
completeness, have a high correlation with member purchase decision. The third
variable is service interaction quality, including security transaction, security
information, and communication with the owner of website have a medium
correlation with member purchase decision.
The conclusion of this research is a higher website quality of
www.bluelabelstore.com is equivalent to a higher member purchase decision.