Pengaruh Peranan Franchisor Terhadap Suksesnya Bisnis Franchise Pada Alfamart Kota Medan
ABSTRAK
PENGARUH PERANAN FRANCHISOR TERHADAP SUKSESNYA
BISNIS FRANCHISE PADA ALFAMART KOTA MEDAN
Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh
peran franchisor terhadap keberhasilan usaha bisnis franchise pada Alfamart
Kota Medan. Data primer dikumpulkan melalui wawancara yang dilakukan pada
Franchisor dan Franchisee Darusalam Medan. Sampel dalam penelitian ini
berjumlah 2 orang yaitu Franchise Relation Alfamart Medan dan Franchisee
Darusalam Medan. Hasil penelitian secara simultan menunjukkan bahwa peran
franchisor seperti training, support service, control system, communication,
promotion dan supply berpengaruh positif dan signifikan terhadap keberhasilan
usaha pada KFC Cabang Ringroad di Medan. Hasil penelitian secara parsial
menunjukkan bahwa training, support service, control system, promotion dan
supply berpengaruh positif dan signifikan terhadap keberhasilan usaha pada
Alfamart Darusalam Kota Medan.
Kata Kunci: Franchise, peranan franchisor, kesuksesan usaha, waralaba
Universitas Sumatera Utara
ABSTRACT
INFLUENCE ROLE AGAINST FRANCHISOR FRANCHISE BUSINESS
SUCCESS IN ALFAMART KOTA MEDAN
Singer study aims to review and analyze the effect Role know franchisor
Against the success of the franchise business Alfamart in Medan. Primary data
was collected through interviews with franchisor and franchisee Darussalam
Medan. Singer Research hearts samples amounted to 2 persons Namely Franchise
Relation Alfamart Darussalam Medan and Franchisee terrain. Simultaneous
Operations Research shows that the role of franchisor such as training, support
services, control systems, communications, promotion and supply, and a
significant positive effect on business success Against ringroad in Alfamart
branch in Medan. Partial Operating Results showed that training, support services,
control systems, sale and supply of positive and significant influence business
success Against at Alfamart Darussalam Medan.
Keywords: Franchising, role of franchisor, business success, the franchise
Universitas Sumatera Utara
PENGARUH PERANAN FRANCHISOR TERHADAP SUKSESNYA
BISNIS FRANCHISE PADA ALFAMART KOTA MEDAN
Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh
peran franchisor terhadap keberhasilan usaha bisnis franchise pada Alfamart
Kota Medan. Data primer dikumpulkan melalui wawancara yang dilakukan pada
Franchisor dan Franchisee Darusalam Medan. Sampel dalam penelitian ini
berjumlah 2 orang yaitu Franchise Relation Alfamart Medan dan Franchisee
Darusalam Medan. Hasil penelitian secara simultan menunjukkan bahwa peran
franchisor seperti training, support service, control system, communication,
promotion dan supply berpengaruh positif dan signifikan terhadap keberhasilan
usaha pada KFC Cabang Ringroad di Medan. Hasil penelitian secara parsial
menunjukkan bahwa training, support service, control system, promotion dan
supply berpengaruh positif dan signifikan terhadap keberhasilan usaha pada
Alfamart Darusalam Kota Medan.
Kata Kunci: Franchise, peranan franchisor, kesuksesan usaha, waralaba
Universitas Sumatera Utara
ABSTRACT
INFLUENCE ROLE AGAINST FRANCHISOR FRANCHISE BUSINESS
SUCCESS IN ALFAMART KOTA MEDAN
Singer study aims to review and analyze the effect Role know franchisor
Against the success of the franchise business Alfamart in Medan. Primary data
was collected through interviews with franchisor and franchisee Darussalam
Medan. Singer Research hearts samples amounted to 2 persons Namely Franchise
Relation Alfamart Darussalam Medan and Franchisee terrain. Simultaneous
Operations Research shows that the role of franchisor such as training, support
services, control systems, communications, promotion and supply, and a
significant positive effect on business success Against ringroad in Alfamart
branch in Medan. Partial Operating Results showed that training, support services,
control systems, sale and supply of positive and significant influence business
success Against at Alfamart Darussalam Medan.
Keywords: Franchising, role of franchisor, business success, the franchise
Universitas Sumatera Utara