Conclution HEGEMONY OF LOCAL TELEVISION ABOVE TRADITIONAL PERFORMING ARTS IN THE ERA OF MEDIA GLOBALIZATION

REFERENCES Jary, David, and Jary, Julia, 1991, Collins Dictionary of Sociology, Great Britain: Harper Collins Publisher Kaplan, David, 1999, Teori Budaya, translated by Landung Simatupang, Yogyakarta: Pustaka Pelajar Sacher, J. and Eversole, J., 1977, The Art of Sound: An Introduction to Music 2nd Edition, New Jersey: Prentice Hall Inc Storey, John, 2003, Teori Budaya dan Budaya Pop, translated by Penerbit Qalam, Yogyakarta: Penerbit Qalam Veblen, Thorstein, 1953, The Theory of the Leisure Class, London: Compton Printing Ltd Yin, Robert K., 1989, Case Study Research, Design and Methods, California USA: Sage Publication Inc ONLINE RESOURCES Aulia, Syifa., Effendi, M. Yusuf., Nike,Rahmi R., Amelda, Rezky., 2013, Memahami Konsep Hegemoni, http:wacana10.blogspot.com201304memahami-konsep- hegemoni.html , accessed November 12, 2014. Norhalimah, Kemalasari, Desi., 2013, Hegemoni. http:hegemoniwacana.blogspot.com201304hegemoni.html, accessed November 12, 2014 . Sulcani, Ana., Praditia, Ajif., Meidytianingrum, Lestari, Fitria E., 2011, Konsep Hegemoni, http:sosiologibudaya.wordpress.com20110413hegemoni, accessed November 12, 2014 INTERVIEWS 1. Edho, FOMBI staff, November 13, 2014 2. Indra, FOMBI staff, November 13, 2014 3. Rossi, FOMBI staff, November 22, 2014 4 HEGEMONY OF LOCAL TELEVISION ABOVE TRADITIONAL PERFORMING ARTS IN THE ERA OF MEDIA GLOBALIZATION By Renta Vulkanita Hasan, S.Sn., M.A, Drs. A. Lilik Slamet Raharsono, M.A, dan Drs. Hary Kresno Setiawan, M.M.;. Program Studi S1 Televisi dan Film, Fakultas Sastra, Universitas Jember Email: voelcagmail.com ; lilikpsmgmail.com ; harykresnoyahoo.com ; ABSTRACT Mass media such as television, it can simply be defined as one of the instruments which reinforce efforts in the realization of human-related obsessions certain aspects, such as art. The art form of indigenous territories, such as performing arts and cultural image representation of complex societies, especially the creative process in the art community. The results are reflected in the creative community is a form of performing art that is inseparable from the process dependence, experiences shared, and collaboration among members of the various communities. The process that takes place at the level of larger, complex, and increasingly not much hampered by physical barriers to be the reason that the traditional performing arts worthy of competing and widely publicized. But amid the twisted development of traditional performing arts, media simultaneously play the role of hegemony over the stretching. Local television is an example of the power of the media controlling the continuity of traditional performing arts. It is given the role of local television have sufficient strength in delivering massive variety of local shows to the local community. Documentary television is a format commonly used for packing the breath of traditional performing arts in the area of media globalization dramatically, thus evoke audience emotion. Type impressions of this kind would tend to raise the rating of the event, due to the high interest of the audience. If a high rating, then the advertiser will provide a nominal sponsor. This then indicates the presence of power relations hegemony media for the performing arts on a local scale, the impact on the continuity of the live local television itself. Keywords: hegemony, globalization, media, performing arts, local television

A. Introduction

Television is one of the media that has the power to construct this massive audience mindset to or not do something. Critically, television and even considered a unilateral communication medium because of exposure to pierce the audience watching them so strong and does not give the audience the opportunity to do that kind of analysis. Televisions have so outsiders can force in shaping public opinion, both directly and indirectly. The great strength of the current television media has led to the use of broadcast content for a variety of purposes. There is utilizing television to construct a lifestyle community with the shows socialites like television dramas and infotainment, then there is also public opinion in politics through talk shows and variety shows. Television content so diverse has many contributions in the development of culture in the various areas. The emergence of local television in various regions is one of the indications and television contribute to the development of local cultural civilization with impressions schemes based on local wisdom. Picture 1. Samples docudrama Can Macanan Kadhuk, Riwayatmu Kini Source: Private, 2013 The power of local television actually lies in how television is able to explore the potential of the local culture, such as traditional performing arts to be packed into an attractive display. Format construction impressions have been designed to attract the audience so that the sustainability of local television as a means of entertainment and information in each region is maintained. The power that lies in the design of local television format is the longer the stronger not only explore the potential of traditional performing arts course. Furthermore, it turns out covert a relation of power or hegemony local television to traditional performing arts are slowly shaping the discourse of sustainability live for a local television itself. The study took a case study object in East Java, especially Jember produces an output of the model shows the format of the traditional performing arts television documentary Can Macanan Kadhuk. The format of the television documentary shows