vce study design
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VISUAL COMMUNICATION DESIGN 2013–2017
Advice for teachers
AREA OF STUDY
3: Evaluation and explanation
Outcome 3
Examples of learning activities
Devise a pitch to present and
explain their visual communications to
an audience and evaluate the visual
communications against the brief.
research criteria for an effective pitch; watch videos sourced from the web of designers presenting a pitch to a client; take notes on the use of visual support,
presentation techniques such as voice, body language, how the concept is explained and how interest is held; note the connections made with the client
and the brief
review the brief and the criteria used for evaluation throughout the developmental work; identify and clearly mark critical decision making points and explain the
reasons for these choices
work in pairs or small groups to practice explaining concepts with opportunities for questions to help clarification
evaluate all final presentations to ensure they have met the required communication needs, satisfy the purposes and are effective formats for the
audience and context
present a pitch to class using final visual presentations, in the form of a mock presentation to the client; explain how ideas were conceived and developed,
referring to research or other support material; explain the reasons for decisions made at critical points of the development, including the finals
Students research documents online that support class discussions about strategies for effective
pitch presentations. Students discuss the purpose of the pitch to make
a visual and audible impression upon the client. The pitch needs to simulate a sales presentation
to sell the visual communication presentations. The pitch does not require a separate powerpoint
presentation and should be able to be presented aurally with or without speaker notes and supported
by the two completed visual communication presentations. The aim of this pitch is to offer
students the experience of speaking convincingly about their finished presentations.
Students refer to their brief to identify the needs of the client. They examine and analyse their visual
communication presentations to identify how best they have achieved the needs, constraints and
purpose defined in the brief. Students should refer to their folio annotations
made throughout the design process to speak clearly about the design elements and principles,
and the methods, media and materials employed to develop the visual communications. They
explain the thinking behind the concepts they have developed. The pitch should be informed and use
appropriate terminology to communicate effectively. An effective pitch is pithy, interesting and succinct.
Students can present their pitches to the whole class or smaller groups who may use an
assessment guide to evaluate the effectiveness of the pitch.
Detailed example
RESEARCH AND PREPARE TO PITCH VISUAL COMMUNICATION PRESENTATIONS
