Contoh Tesis Program Magister Manajemen DAFTAR PUSTAKA
DAFTAR PUSTAKA
Bateson, John. E. G, Managing Service Marketing : Text and
Readings, 2nd ed. The Dryden Press. 1992.
Berry, Leonard., and A. Parasuraman, Marketing Services: Competing
Through Quality, The Free Press. 1991.
Chun Li,Ching,1975, Path Analisys, a Primer, The Boxwood Press,
California.
Cooper, Donald R., and C. William Emory, Business Research
Methods, 5th ed., Irwin. 1995.
Fitzsimmons, James A., Mona J. Fitzsimmons, Service Management
for Competitive Advantage, McGraw-Hill International Edition. 1994.
Goncalves,Karen P, 1998, Service Marketing, A Strategic Approach,
Prentice Hall, Inc, New Jersey 07458.
Gronroos, Christian, Service Management and Marketing Managing
the Moment of Truth in Service Competition, Lexington Books. 1990.
Griffin, Jill, 1995, Customers Loyalty : How To Earn It, How To Keep It,
Lexington Books, 1230 Avenue of Americas, New York, USA.
Husein, Umar, 1998, Riset Sumber Daya Manusia Dalam Organisasi,
PT. Gramedia Pustaka Utama, Jakarta.
Jennie Siat, 1997, Mass Marketing dan Customer-Centered : Sebuah
Dikotonomi Untuk Mencapai Customer Loyalty, Usahawan No. 03
Th. XXVI.
Kotler, Phillip, 1991, Marketing Management : Analysis, Planning,
Implementasi dan Kontrol, 7th Edition, New Jersey.
Kotler,
Phillip,
1997,
Manajemen
Pemasaran
Analisis,
Perencanaan,Implementasi dan Kontrol, 9th Edition, PT. Prenhallindo,
Jakarta.
Lovelock, Christopher H., Managing Service: Marketing, Operations
and Human Resources, Prentice-Hall International Edition. 1988.
Lovelock, Christopher, H., 1991, Service Marketing, Second Ed,
Prentice Hall International Inc., New Jersey.
Lovelock, Christopher, H., 1996, Service Marketing, Third Ed, Prentice
Hall International Inc., USA.
Lovelock, Christopher, H, 2001, Service Marketing, Fourth Ed, Prentice
Hall International Inc., USA.
Lovelock, Christopher, H. and Wright Lauren,K., 1999, Principle of
Service Marketing and Management, Prentice Hall International Inc.,
USA.
Schiffman, Leon G., and Leslie Lazar Kanuk, Consumer Behavior, 7th
ed. Prentice-Hall. 2000.
Sekaran, Uma, Research Method for Business: A Skill Building
Approach, 3rd ed., John Willey & Sons. 2000
Sitepu, Nirwana, SK. 1994, Analisis Jalur, Unit Pelayanan Statistika
Jurusan Statistika, FMIPA, UNPAD, Bandung.
Stanton, William J., Michael J. Etzel., E. Walker., 1991, Fundamentals
of Marketing, 6th Edition, McGraw-Hill Inc, USA.
Zeithaml, Valerie A., A. Parasuraman., and Leonard L. Berry,
Delivering Quality Service : Balancing Perceptions and Expectations,
1990. The Free Press.
Zeithaml, Valerie A.,dan Bitner, Mary Jo, 1996, Service Marketing,
McGraw-Hill Companies,Inc., Singapore.
Bateson, John. E. G, Managing Service Marketing : Text and
Readings, 2nd ed. The Dryden Press. 1992.
Berry, Leonard., and A. Parasuraman, Marketing Services: Competing
Through Quality, The Free Press. 1991.
Chun Li,Ching,1975, Path Analisys, a Primer, The Boxwood Press,
California.
Cooper, Donald R., and C. William Emory, Business Research
Methods, 5th ed., Irwin. 1995.
Fitzsimmons, James A., Mona J. Fitzsimmons, Service Management
for Competitive Advantage, McGraw-Hill International Edition. 1994.
Goncalves,Karen P, 1998, Service Marketing, A Strategic Approach,
Prentice Hall, Inc, New Jersey 07458.
Gronroos, Christian, Service Management and Marketing Managing
the Moment of Truth in Service Competition, Lexington Books. 1990.
Griffin, Jill, 1995, Customers Loyalty : How To Earn It, How To Keep It,
Lexington Books, 1230 Avenue of Americas, New York, USA.
Husein, Umar, 1998, Riset Sumber Daya Manusia Dalam Organisasi,
PT. Gramedia Pustaka Utama, Jakarta.
Jennie Siat, 1997, Mass Marketing dan Customer-Centered : Sebuah
Dikotonomi Untuk Mencapai Customer Loyalty, Usahawan No. 03
Th. XXVI.
Kotler, Phillip, 1991, Marketing Management : Analysis, Planning,
Implementasi dan Kontrol, 7th Edition, New Jersey.
Kotler,
Phillip,
1997,
Manajemen
Pemasaran
Analisis,
Perencanaan,Implementasi dan Kontrol, 9th Edition, PT. Prenhallindo,
Jakarta.
Lovelock, Christopher H., Managing Service: Marketing, Operations
and Human Resources, Prentice-Hall International Edition. 1988.
Lovelock, Christopher, H., 1991, Service Marketing, Second Ed,
Prentice Hall International Inc., New Jersey.
Lovelock, Christopher, H., 1996, Service Marketing, Third Ed, Prentice
Hall International Inc., USA.
Lovelock, Christopher, H, 2001, Service Marketing, Fourth Ed, Prentice
Hall International Inc., USA.
Lovelock, Christopher, H. and Wright Lauren,K., 1999, Principle of
Service Marketing and Management, Prentice Hall International Inc.,
USA.
Schiffman, Leon G., and Leslie Lazar Kanuk, Consumer Behavior, 7th
ed. Prentice-Hall. 2000.
Sekaran, Uma, Research Method for Business: A Skill Building
Approach, 3rd ed., John Willey & Sons. 2000
Sitepu, Nirwana, SK. 1994, Analisis Jalur, Unit Pelayanan Statistika
Jurusan Statistika, FMIPA, UNPAD, Bandung.
Stanton, William J., Michael J. Etzel., E. Walker., 1991, Fundamentals
of Marketing, 6th Edition, McGraw-Hill Inc, USA.
Zeithaml, Valerie A., A. Parasuraman., and Leonard L. Berry,
Delivering Quality Service : Balancing Perceptions and Expectations,
1990. The Free Press.
Zeithaml, Valerie A.,dan Bitner, Mary Jo, 1996, Service Marketing,
McGraw-Hill Companies,Inc., Singapore.