ANALISIS DAN PERANCANGAN SISTEM INFORMASI EKSEKUTIF PEMASARAN PADA PT. RAPICO BUSANA PERMATA INDAH - Binus e-Thesis

UNIVERSITAS BINA NUSANTARA

  _________________________________________________________________ Jurusan Sistem Informasi

  Skripsi Sarjana Komputer Semester Ganjil tahun 2005/ 2006

  

Yudi Prasetio 0600610140

Feolu Cisca 0600629916

Rita Lestari 0600661375

Kelas / Kelompok : 07PAM / 06

Abstrak

  Untuk menunjang kegiatan pemasaran, eksekutif pemasaran PT. Rapico Busana

Permata Indah membutuhkan informasi yang cepat dan akurat agar eksekutif dapat

menganalisa dan mengevaluasi masalah yang mungkin ada sehingga dapat membuat

strategi dan keputusan yang tepat.

  Metodologi yang digunakan untuk pembuatan skripsi ini adalah metode

penelitian pustaka, metode analisis yang terdiri dari survey atas sistem yang berjalan,

analisis terhadap hasil survey, identifikasi kebutuhan informasi. Sedangkan metode

perancangan sistem menggunakan perancangan sistem berorientasi objek berdasarkan

OOAD (Object Oriented Analysis & Design).

  Sistem Informasi Eksekutif yang dirancang menyediakan informasi internal dan

eksternal beserta analisis peramalan. Informasi yang ditampilkan dalam bentuk tabel,

grafik, ringkasan dan kemampuan drill down sehingga akan memudahkan eksekutif

membuat strategi dan keputusan yang tepat.

  Bila Sistem Informasi Eksekutif ini dijalankan merupakan pendukung bagi

eksekutif pemasaran di dalam membuat perencanaan kebijakan. Jenis informasi harus

ditelaah secara periodik oleh tim pendukung SIE agar tetap mencerminkan kondisi

terkini dan memenuhi kebutuhan.

  Kata Kunci: Analisis, Perancangan, Sistem Informasi Eksekutif, Pemasaran

iv

PRAKATA

  Puji dan syukur kami panjatkan kepada Tuhan Yang Maha Esa atas berkat dan rahmat-Nya sehingga penulis dapat menyelesaikan skripsi yang berjudul “ Analisis dan Perancangan Sistem Informasi Eksekutif Pemasaran pada PT. Rapico Busana Permata Indah ” dengan baik.

  Skripsi ini disusun sebagai salah satu syarat untuk menyelesaikan jenjang pendidikan strata-1 di Universitas Bina Nusantara, Jakarta Kami menyadari bahwa tersusunnya skripsi ini tidak terlepas dari dukungan, bantuan, bimbingan, dan saran dari berbagai pihak. Maka dari itu, pada kesempatan ini kami sebagai penulis ingin menyampaikan rasa terima kasih yang sebesar- besarnya kepada :

  1.

  (Alm.) Ibu Dr. Th. Widia Soerjaningsih, selaku Rektor Universitas Bina Nusantara, Jakarta.

  2. Bapak Prof. Dr. Gerardus Polla, M.App.Sc. selaku Rektor Universitas Bina Nusantara, Jakarta.

  3. Bapak Sablin Yusuf, M.Sc, M.ComSc selaku Dekan facultas Ilmu Komputer Universitas Bina Nusantara, Jakarta.

  4. Bapak Siswono, S.Kom, MM selaku Ketua Program Studi Sistem Informasi Universitas Bina Nusantara, Jakarta..

  5. Bapak Alwisman Dahlan, Ir selaku Dosen Pembimbing yang telah membimbing kami sehingga skripsi ini dapat terselesaikan.

  6. Bapak Vendy Sjamsudin selaku Marketing Manager dan seluruh staff PT.

  Rapico Busana Permata Indah, yang telah membantu penulis dalam memberikan petunjuk dan data serta informasi yang diperlukan untuk 7. Seluruh Dosen di Universitas Bina Nusantara yang telah membimbing kami selama kuliah dan seluruh staff perpustakaan Universitas Bina Nusantara atas kerjasamanya berupa fasilitas peminjaman buku.

  8. Orang tua yang selama ini telah memberikan dukungan dalam doa dan membantu kami baik secara moril maupun materil.

  9. Teman- teman dan seluruh pihak yang telah memberikan semangat dan dukungan selama penulisan skripsi ini.

  Dalam penyusunan skripsi ini, kami telah berusaha semaksimal mungkin untuk menulis sebaik-baiknya berdasarkan kemampuan dan pengetahuan kami.

  Untuk itu saran dan kritik yang membangun untuk perbaikan skripsi ini sangat kami hargai.

  Akhir kata, besar harapan kami agar skripsi ini dapat bermanfaat bagi pembaca dan semua pihak yang membutuhkan.

  Jakarta, Januari 2006 Penulis

DAFTAR ISI

  Halaman Halaman Judul Luar ..................................................................................................... i Halaman Judul Dalam ................................................................................................. ii Halaman Persetujuan Soft Cover ............................................................................... iii Abstrak ....................................................................................................................... iv Prakata ......................................................................................................................... v Daftar Isi ................................................................................................................... vii Daftar Tabel ............................................................................................................... xi Daftar Gambar ......................................................................................................... xiv Daftar Lampiran...................................................................................................... xvii

  BAB I PENDAHULUAN

  1.1 Latar Belakang ....................................................................................... 1

  1.2 Ruang Lingkup ........................................................................................2

  1.3 Tujuan dan Manfaat ............................................................................... 3

  1.4 Metodologi ............................................................................................. 3

  1.5 Sistematika Penulisan ............................................................................ 5

  BAB 2 LANDASAN TEORI

  2.1 Pengertian Sistem Informasi .................................................................. 7

  2.2 Sistem Informasi Eksekutif ...................................................................11

  2.2.1 Pengertian Sistem Informasi Eksekutif ........................................11

  2.2.2 Karakteristik EIS ..........................................................................12

  2.2.3 Kelebihan Sistem Informasi Eksekutif ........................................14

  2.2.5 Perbedaan SIM, SPK dan SIE ..................................................... 17

  2.3 Pemasaran ............................................................................................ 18

  2.3.1 Pengertian Pemasaran ................................................................. 18

  2.3.2 Perbedaan Penjualan dan Pemasaran .......................................... 20

  2.3.3 Bauran Pemasaran ....................................................................... 21

  2.3.4 Sistem Informasi Pemasaran ....................................................... 24

  2.3.5 Peramalan (Forecasting) ............................................................. 24

  2.4 CSF ( Critical Success Factor ) ............................................................26

  2.5 Analisis dan Perancangan Sistem Informasi ........................................ 28

  2.5.1 Metode Analisis dan Perancangan Berbasiskan Objek ( Metode Object Oriented Analysis and Design) .........................28

  2.5.2 Empat Kegiatan Utama Dalam OOAD ........................................29

  BAB 3 ANALISIS SISTEM YANG BERJALAN

  3.1 Gambaran Umum Perusahaan .............................................................. 35

  3.1.1 Riwayat Perusahaan .................................................................... 35

  3.1.2 Visi dan Misi Perusahaan ............................................................ 36

  3.1.3 Struktur Organisasi ..................................................................... 37

  3.1.4 Tugas, Tanggung Jawab dan Wewenang .................................... 38

  3.2 Sistem yang Berjalan ........................................................................... 58

  3.2.1 Rich Picture ................................................................................. 59

  3.2.2 Class Diagram ............................................................................. 62

  3.2.3 Database Sistem yang Berjalan ................................................... 63

  3.3 Permasalahan ....................................................................................... 73

  3.5 Analisis CSF ( Critical Success Factor ) dan KPI (Key Performance Indicator ) ..................................................... 74

  BAB 4 RANCANGAN SISTEM YANG DIUSULKAN

  4.1 System Definition................................................................................. 76

  4.2 FACTOR Criteria System Definition .................................................. 76

  4.3 Problem Domain .................................................................................. 77

  4.3.1 Structure ...................................................................................... 77

  4.3.2 Classes ..........................................................................................78

  4.4 Database ............................................................................................... 81

  4.5 Application Domain ............................................................................. 91

  4.5.1 Use Case Diagram ....................................................................... 91

  4.5.2 Use Case Specification ............................................................... 92

  4.5.3 User Interface .............................................................................. 94

  4.5.3.1 Sequence Diagram ...........................................................94

  4.5.3.2 Rancangan Dialog ..........................................................100

  4.5.3.3 Dialog Style....................................................................101

  4.5.3.4 Navigation Diagram .......................................................125

  4.6 Quality Goals .......................................................................................132

  4.7 Architecture dan Component ...............................................................133

  4.7.1 Component Architecture ............................................................133

  4.7.2 Standard .................................................................................... 133

  4.7.3 Model Component .....................................................................134

  4.8.1 Techical Platform ........................................................................ 135

  4.8.1.1 Kebutuhan Sistem ........................................................... 135

  4.8.1.2 System Software ............................................................. 138

  4.8.1.3 Design Language ............................................................. 138

  4.8.2 Jadwal Implementasi ..................................................................... 139

  BAB 5 SIMPULAN DAN SARAN

  5.1 Simpulan ............................................................................................ 140

  5.2 Saran ………………………………………………………..……… 141

  

DAFTAR PUSTAKA …………………………………………………………….143

RIWAYAT HIDUP LAMPIRAN- LAMPIRAN SURAT SURVEY

DAFTAR TABEL

  Halaman

Tabel 2.1 Perbedaan SIM, DSS, EIS ...............................................................................17Tabel 2.2 Perbedaan Penjualan dan Pemasaran.............................................................. 20Tabel 2.3 Criterion .......................................................................................................... 33Tabel 3.1 File Karyawan................................................................................................. 63Tabel 3.2 File Customer ................................................................................................. 63Tabel 3.3 File Quatation ................................................................................................. 64Tabel 3.4 File Sample ......................................................................................................64Tabel 3.5 File Customer Order ........................................................................................65Tabel 3.6 File Customer Order Details ............................................................................65Tabel 3.7 File Worksheet ................................................................................................66Tabel 3.8 File Supplier ....................................................................................................66Tabel 3.9 File Receive Inventory ....................................................................................67Tabel 3.10 File Inventory ................................................................................................67Tabel 3.11 File Delivery .................................................................................................68Tabel 3.12 File Delivery Order .......................................................................................68Tabel 3.13 File Delivery Details .....................................................................................68Tabel 3.13 File Invoice ....................................................................................................69Tabel 3.14 File Credit Invoice .........................................................................................69Tabel 3.15 File Model .....................................................................................................70Tabel 3.16 File Competitor .............................................................................................70 xiTabel 3.17 File Country ..................................................................................................71Tabel 3.18 File Regional .................................................................................................71Tabel 3.19 File MarketShare ...........................................................................................71Tabel 3.20 File Supplier Details ......................................................................................72Tabel 3.21 File Competitor Details .................................................................................72Tabel 4.1 File Karyawan .................................................................................................81Tabel 4.2 File Customer ..................................................................................................81Tabel 4.3 File Quatation ..................................................................................................82Tabel 4.4 File Sample ......................................................................................................82Tabel 4.5 File Customer Order ........................................................................................83Tabel 4.6 File Customer Order Details ............................................................................83Tabel 4.7 File Supplier ....................................................................................................84Tabel 4.8 File Receive Inventory ....................................................................................84Tabel 4.9 File Inventory...................................................................................................84Tabel 4.10 File Delivery...................................................................................................85Tabel 4.11 File DeliveryDetails ......................................................................................85Tabel 4.12 File Invoice ....................................................................................................86Tabel 4.13 File Credit Invoice .........................................................................................86Tabel 4.14 File Forecasting..............................................................................................87Tabel 4.15 File Model .................................................................................................... 87Tabel 4.16 File Competitor ............................................................................................ 87Tabel 4.17 File Country ................................................................................................ 88Tabel 4.18 File Regional ................................................................................................ 88Tabel 4.19 File MarketShare ...........................................................................................88 xiiTabel 4.20 File Supplier Details ......................................................................................89Tabel 4.21 File Worksheet ..............................................................................................89Tabel 4.22 File Reject Report .........................................................................................90Tabel 4.23 File Spelling ................................................................................................. 90Tabel 4.24 File Competitor Details .................................................................................90Tabel 4.24 Prioritas Criteria Design dari Rancangan Sistem ........................................132Tabel 4.25 Jadwal Implementasi Sistem .......................................................................139

  

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DAFTAR GAMBAR

  Halaman

Gambar 2.1 Hubungan antara tingkat SI, Tipe SI, dan

  Kelompok Pengguna ...............................................................................9

Gambar 2.2 Tingkatan Manajemen Mempengaruhi Sumber dan

  Bentuk Penyajian Informasi ................................................................. 10