Pengaruh Store Atmosphere Terhadap Keputusan Pembelian Konsumen Pada Kongbox Cafe Medan

Lampiran 1 Kuesioner Penelitian

  Responden yang terhormat, Saya adalah mahasiswa program studi Administrasi Niaga/Bisnis Universitas Sumatera Utara yang seda ng menyusun penelitian berjudul “Pengaruh Store Athmosphere Terhadap Keputusan Pembelian Konsumen Pada Kongbox Cafe

Medan”. Oleh karena itu, Saya mengharapkan kesediaan Bapak/Ibu untuk mengisi kuesioner penelitian ini dengan baik. Atas kesediaan Bapak/Ibu Saya ucapkan

  terima kasih.

  I. Identitas Responden: No responden : ........ (diisi oleh peneliti) Jenis kelamin : Pria Wanita Usia : ....... Tahun Pendidikan terakhir (yang sedang berlangsung saat ini) : SMP/SMA D3

  S1 S2/S3 Pekerjaan sekarang: Pelajar Mahasiswa Pegawai Negeri Pegawai swasta Profesional Wiraswasta

  BUMN Lain-lain ...............

  (sebutkan) Domisili : Medan Luar Medan Sudah berapa kali berkunjung ke Kongbox Cafe Medan:

  1 kali 2 kali 2-5 kali >5 kali

  Kisaran penghasilan Anda dalam satu bulan : ≤ Rp. 1.000.000 Rp. 1.000.001

• – Rp. 3.000.000 Rp. 3.000.001
• – Rp. 5.000.000 Rp. 5.000.001
• – Rp. 7.000.000 Rp. 7.000.001- Rp. 9.000.000 ≥ Rp. 11.000.001

  II. Petunjuk Pengisian Berilah tanda checklist ( ) pada pilihan pertanyaan yang anda anggap paling sesuai. Setiap responden diharapkan hanya memilih 1 jawaban.

  Keterangan ; SS : Sangat Setuju S : Setuju N : Cukup Setuju TS : Tidak Setuju STS : Sangat Tidak Setuju

Kuesioner Penelitian Variabel X (Store Atmosphere) No PERNYATAAN SKOR SS S N TS STS Store Atmosphere

  1 Karyawan Kongbox Cafe melakukan pelayanan dengan baik dan ramah.

  2 Karyawan Kongbox Cafe memakai seragam yang rapi dan bersih.

  3 Minuman yang dipajang sesuai dengan konsep kafe.

  4 Bahan yang digunakan untuk kursi dan meja pada Kongbox Cafe sudah tepat untuk kenyamanan pengunjung.

  5 Gambar dan poster pada dinding Kongbox Cafe menciptakan karakteristik toko.

  6 Musik yang disajikan pihak Kongbox Cafe dapat menciptakan perasaan senang.

  7 Tidak ada suara yang mengganggu didalam kafe.

  8 Aroma makanan dan minuman yang disajikan Kongbox Cafe dapat membangkitkan selera.

  9 Aroma dari pewangi ruangan pada Kongbox Cafe menciptakan kenyamanan.

  10 Tidak ada aroma yang mengganggu didalam kafe.

  11 Pemilihan warna pada dinding Kongbox Cafe membuat desain kafe menarik.

  12 Pencahayaan didalam Kongbox Cafe ditata dengan baik.

  13 Desain bangunan Kongbox Cafe menampilkan kesan unik pada kafe.

Variabel Y (Keputusan Pembelian) No PERNYATAANN SKOR SS S N TS STS Keputusan Pembelian

  1 Kongbox Cafe memiliki image yang baik sehingga Anda tertarik melakukan pembelian.

  2 Suasana yang tercipta di Kongbox Cafe sangat nyaman sehingga Anda termotivasi untuk melakukan pembelian pada Kongbox Cafe.

  3 Anda tertarik melakukan pembelian pada Kongbox Cafe karena desain kafe sesuai dengan kepribadian Anda.

  5 Anda melakukan pembelian di Kongbox Cafe karena merupakan tempat favorit komunitas Anda.

  6 Anda melakukan pembelian di Kongbox Cafe karena rekomendasi teman atau kerabat Anda yang menyukai desain Kongbox Cafe.

  7 Anggota keluarga Anda juga senang berkunjung ke Kongbox Cafe dan merekomendasikan kepada Anda.

Lampiran 2 Jawaban Angket Uji Coba Validitas Atmosphere (X)

  4 20 4 4 3 4 4 3 3 4 4

  4 23 4 3 4 3 4 4 2 3 3

  3

  4

  4

  4 22 4 2 3 3 3 3 4 4 3

  4

  3

  3

  3 21 2 2 4 4 4 4 4 3 1

  3

  3

  4

  4

  3

  3

  3

  3 19 2 3 4 3 4 4 4 4 3

  3

  4

  4

  4 18 4 2 3 4 3 3 3 4 4

  4

  3

  3

  3 17 3 4 3 3 4 4 4 3 3

  3

  3

  2

  3

  4 16 4 3 4 4 3 3 3 4 4

  4

  2

  2

  3

  2

  3 30 2 1 2 1 2 2 2 1 1

  1

  1

  3

  1 29 2 2 2 3 1 1 3 3 3

  2

  4

  1

  3 28 3 4 1 3 2 3 1 3 2

  1

  2 24 3 2 3 3 3 3 3 4 3

  1

  2 27 1 1 4 1 4 4 3 1 2

  2

  1

  2

  3 26 2 3 3 2 3 3 2 4 2

  3

  4

  3

  3 24 3 4 4 4 4 4 3 3 3

  4

  3

  4

  4

  No N o m o r I t e m Subj. 1 2 3 4 5 6 7 8 9

  10

  4 4 3 3 4 3 4 3 4 4 4

  4

  3 7 3 3 4 3 4 3 4 4 4

  3

  4

  3

  4 6 4 4 4 4 4 3 3 4 4

  3

  3

  4

  4 5 3 4 3 4 4 4 4 3 3

  3

  4

  3

  3

  4

  3

  2

  3 3 4 4 4 3 3 4 4 3 3

  4

  4

  3

  4 2 3 4 3 3 4 3 3 3 4

  3

  3

  3

  13 1 4 4 3 2 3 4 4 4 4

  12

  11

  3

  4 8 3 4 4 4 3 4 3 4 3

  3

  4 12 4 3 4 4 3 4 3 4 4

  4

  4 14 3 4 3 1 4 4 4 3 3

  4

  4

  1

  4 14 3 3 4 4 3 4 4 3 4

  3

  4

  4

  3 13 3 3 1 3 4 3 4 2 3

  4

  3

  3

  3

  3

  1

  4

  3 11 3 4 3 3 3 3 4 3 3

  4

  4

  3

  4 10 4 3 4 4 4 3 3 3 4

  4

  3

  4

  3 9 4 4 3 3 3 3 4 4 3

  4

  4

  4

Hasil Uji Coba Validitas-Reliabilitas Angket Atmosphere Hasil Uji Validitas Atmosphere

  

Correlations

  No.1 No.2 No.3 No.4 No.5 No.6 No.7 No.8 No.9 No.10 No.11 No.12 No.13 No.1 Pearson * **

  1 .477 .151 .420 .060 .205 .164 .530 .612 .349 .473 .032 .164 Correlation Sig. (2-tailed)

  .008 .426 .021 .752 .278 .387 .003 .000 .059 .008 .868 .387 N

  30

  30

  30

  30

  30

  30

  30

  30

  30

  30

  30

  30

  30

  No.2 Pearson .477

• 1 .032 .314 .266 .306 .168 .378 .376 .178 .253 .130 .168 Correlation Sig. (2-tailed) .008

  .866 .091 .155 .100 .374 .040 .040 .348 .177 .492 .374 N

  30

  30

  30

  30

  30

  30

  30

  30

  30

  30

  30

  30

  30 No.3 Pearson ** * ** .151 .032 1 .307 .428 .558 .329 .312 .351 -.100 .082 .573 .329

  Correlation

Sig. (2-tailed) .426 .866

  .099 .018 .001 .076 .093 .057 .599 .665 .001 .076 N

  30

  30

  30

  30

  30

  30

  30

  30

  30

  30

  30

  30

  30 No.4 Pearson

• * ** *

• .420 .314 .307 1 .113 .158 .111 .510 .444 .266 .428 .159 .111

  Correlation

Sig. (2-tailed) .021 .091 .099

  .553 .405 .561 .004 .014 .155 .018 .401 .561 N

  30

  30

  30

  30

  30

  30

  30

  30

  30

  30

  30

  30

  30 No.5 Pearson

• * ** ** *

• .060 .266 .428 .113 1 .562 .412 .071 .206 .242 .277 .548 .412

  Correlation

Sig. (2-tailed) .752 .155 .018 .553

  .001 .024 .708 .275 .197 .138 .002 .024 N

  30

  30

  30

  30

  30

  30

  30

  30

  30

  30

  30

  30

  30 No.6 Pearson ** ** ** .205 .306 .558 .158 .562 1 .279 .106 .196 -.128 .224 .638 .279

  Correlation

Sig. (2-tailed) .278 .100 .001 .405 .001 .135 .577 .299 .501 .234 .000 .135

  N

  30

  30

  30

  30

  30

  30

  30

  30

  30

  30

  30

  30

  30 No.7 Pearson

• .164 .168 .329 .111 .412 .279 1 .187 .298 .497 .090 .485 1.000

  Correlation

Sig. (2-tailed) .387 .374 .076 .561 .024 .135 .323 .109 .005 .638 .007 .000

  N

  30

  30

  30

  30

  30

  30

  30

  30

  30

  30

  30

  30

  30

  No.8 Pearson .530

• .378 .312 .510 .071 .106 .187 1 .597 .472 .255 .115 .187 *

  Correlation

Sig. (2-tailed) .003 .040 .093 .004 .708 .577

  .323 .001 .008 .173 .545 .323 N

  30

  30

  30

  30

  30

  30

  30

  30

  30

  30

  30

  30

  30

• No.9 Pearson .612 * ** *
• .376 .351 .444 .206 .196 .298 .597 1 .372 .335 .259 .298 *

  Correlation

Sig. (2-tailed) .000 .040 .057 .014 .275 .299

  .109 .001 .043 .071 .168 .109 N

  30

  30

  30

  30

  30

  30

  30

  30

  30

  30

  30

  30

  30 No.10 Pearson

  .349 .178 -.100 .266 .242 -.128 .497 .472 .372 1 .139 .062 .497 Correlation

Sig. (2-tailed) .059 .348 .599 .155 .197 .501

  .005 .008 .043 .463 .743 .005 N

  30

  30

  30

  30

  30

  30

  30

  30

  30

  30

  30

  30

  30

• No.11 Pearson .473 *

  .253 .082 .428 .277 .224 .090 .255 .335 .139 1 .269 .090 * Correlation

Sig. (2-tailed) .008 .177 .665 .018 .138 .234

  .638 .173 .071 .463 .150 .638 N

  30

  30

  30

  30

  30

  30

  30

  30

  30

  30

  30

  30

  30 No.12 Pearson

  .032 .130 .573 .159 .548 .638 .485 .115 .259 .062 .269 1 .485 Correlation

Sig. (2-tailed) .868 .492 .001 .401 .002 .000 .007 .545 .168 .743 .150 .007

  N

  30

  30

  30

  30

  30

  30

  30

  30

  30

  30

  30

  30

  30 No.13 Pearson

  Correlation .164 .168 .329 .111 .412 .279 1.000 .187 .298 .497 .090 .485

  1 Sig. (2-tailed) .387 .374 .076 .561 .024 .135 .000 .323 .109 .005 .638 .007

  N

  30

  30

  30

  30

  30

  30

  30

  30

  30

  30

  30

  30

  30

• . Correlation is significant at the 0.01 level (2-tailed).
• . Correlation is significant at the 0.05 level (2-tailed).

  Validitas Atmosphere Item-Total Statistics

  Cronbach's Scale Mean if Scale Variance if Corrected Item- Alpha if Item

  Item Deleted Item Deleted Total Correlation Deleted No.1 38.87 37.775 .530 .828 No.2 38.90 38.438 .424 .835 No.3 38.73 38.340 .447 .834 No.4 38.97 38.033 .481 .831 No.5 38.67 38.920 .496 .830 No.6 38.63 39.206 .461 .832 No.7 38.70 38.079 .557 .826 No.8 38.70 37.872 .544 .827 No.9 38.87 36.464 .630 .820 No.10 38.97 38.516 .391 .838 No.11 38.93 38.478 .407 .837 No.12 38.77 38.323 .511 .829 No.13 38.70 38.079 .557 .826

  Reliability Statistics

  Cronbach's Alpha N of Items

  .841

  13

  Hasil Uji Validitas Kuesioner (X)

Corrected Item Total Correlation rtabel Validitas

  (rhitung) Butir 1 0.530 0.361 Valid Butir 2 0.424 0.361 Valid Butir 3 0.447 0.361 Valid Butir 4 0.481 0.361 Valid Butir 5 0.496 0.361 Valid Butir 6 0.461 0.361 Valid Butir 7 0.557 0.361 Valid Butir 8 0.544 0.361 Valid Butir 9 0.630 0.361 Valid Butir 10 0.391 0.361 Valid Butir 11 0.407 0.361 Valid Butir 12 0.511 0.361 Valid Butir 13 0.557 0.361 Valid

Lampiran 3

  Hasil Angket Uji Coba Keputusan Pembelian (Y) _{No Item Subj. 1 2 3 4 5 6 7}

  1 ^{4 4 3 3 3 3 3} _{2 3 4 4 4 4 4 4 3 4 3 3 3 3 3 3 4 4 4 3 3 3 3 4 5 3 3 3 3 4 3 3}

  6 ^{4 3 4 4 4 4 4} _{7 3 3 4 4 4 4 4 8 3 3 3 3 3 3 3 9 3 3 3 3 3 3 4 10 4 3 3 3 4 3 4}

  11 ^{3 4 3 3 3 3 4} _{12 4 3 3 3 3 3 3 13 2 2 2 2 2 2 3 14 3 4 4 4 4 4 4 14 3 3 3 3 3 3 3}

  16 ^{4 3 3 3 3 3 3} _{17 3 3 3 3 3 3 3 18 4 4 3 3 4 3 4 19 3 3 3 3 3 3 3 20 4 3 3 3 3 3 3}

  21 ^{2 3 2 2 4 2 4} _{22 4 4 4 4 4 4 4 23 3 3 3 3 4 3 4 24 3 3 3 3 3 3 4 24 3 3 3 3 3 3 3}

  26 ^{2 4 3 3 4 3 2} _{27 1 1 3 3 2 3 2 28 1 4 2 2 2 2 2 29 3 3 3 3 3 3 3 30 3 3 3 3 3 3 3} Hasil Uji Coba Validitas-Reliabilitas Angket Keputusan (Y) Hasil Uji Validitas Keputusan Correlations

  No.1 No.2 No.3 No.4 No.5 No.6 No.7

  No.1 Pearson Correlation 1 .332 .455 .455 .396 .455 .494 Sig. (2-tailed) .073 .012 .012 .030 .012 .006 N

  30

  30

  30

  30

  30

  30

  30

• No.2 Pearson Correlation .332

  1 .259 .259 .438 .259 .314 Sig. (2-tailed) .073 .167 .167 .015 .167 .091 N

  30

  30

  30

  30

  30

  30

  30

  No.3 Pearson Correlation .455 .259 1 1.000 .566 1.000 .434 Sig. (2-tailed) .012 .167 .000 .001 .000 .017 N

  30

  30

  30

  30

  30

  30

  30

  No.4 Pearson Correlation .455 .259 1.000 1 .566 1.000 .434 Sig. (2-tailed) .012 .167 .000 .001 .000 .017 N

  30

  30

  30

  30

  30

  30

  30

  No.5 Pearson Correlation .396 .438 .566 .566 1 .566 .598 Sig. (2-tailed) .030 .015 .001 .001 .001 .000 N

  30

  30

  30

  30

  30

  30

  30

  No.6 Pearson Correlation .455 .259 1.000 1.000 .566 1 .434 Sig. (2-tailed) .012 .167 .000 .000 .001 .017 N

  30

  30

  30

  30

  30

  30

  30

  No.7 Pearson Correlation .494 .314 .434 .434 .598 .434

  1 Sig. (2-tailed) .006 .091 .017 .017 .000 .017 N

  30

  30

  30

  30

  30

  30

  30 *. Correlation is significant at the 0.05 level (2-tailed).

• . Correlation is significant at the 0.01 level (2-tailed).

Validitas Keputusan Pembelian (Y) Item-Total Statistics

  Scale Mean if Item Deleted

  Scale Variance if Item Deleted

  Corrected Item- Total Correlation

  Cronbach's Alpha if Item

  Deleted No.1 19.00 7.448 .553 .861 No.2 18.90 8.714 .397 .873 No.3 19.03 8.102 .789 .823 No.4 19.03 8.102 .789 .823 No.5 18.83 7.868 .679 .833 No.6 19.03 8.102 .789 .823 No.7 18.77 8.047 .595 .845

  Reliability Statistics

  Cronbach's Alpha N of Items

  .860

Corrected Item Total Correlation rtabel Validitas

  (rhitung)

Butir 1 0.553 0.361 Valid

Butir 2 0.397 0.361 Valid

Butir 3 0.789 0.361 Valid

Butir 4 0.789 0.361 Valid

Butir 5 0.679 0.361 Valid

Butir 6 0.789 0.361 Valid

Butir 7 0.595 0.361 Valid

Lampiran 4

  Bagian luar toko ( exterior ) Papan nama Kongbox cafe

  Pintu masuk Kongbox Cafe Dinding luar Kongbox Cafe

  Bar counter pada outdoor kafe outdoor Cafe Bagian dalam Kongbox cafe

  Penempatan meja dan kursi

  Salah satu dinding didalam kafe Karyawan kongbox cafe yang memakai seragam wastafel yang terbuat dari ban bekas Penempatan pintu toilet Kasir

Pajangan di salah satu dinding Interview pemilik kafe