Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Konsumen Pada Youlanda Bakery And Cake Shop Delitua

Lampiran 1
No.

KUESIONER
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN
PEMBELIAN KONSUMEN PADA YOULANDA BAKERY AND CAKE
SHOP DELITUA

Delitua, Maret 2014
Kepada Yth,
Bapak/ Ibu/ Saudara Responden
Pengunjung Toko Roti
Youlanda Bakery and Cake ShopDelitua

Dengan hormat,
Sehubungan dengan penyusunan skripsi yang berjudul “Analisis FaktorFaktor Yang Mempengaruhi Keputusan Pembelian Konsumen Pada Youlanda
Bakery And Cake Shop Delitua”, dengan ini saya memohon kepada Bapak/ Ibu/
Saudara untuk berkenan mengisi kuesioner yang terlampir.
Kerahasian identitas dan data Bapak/ Ibu/ Saudara dari hasil penelitian ini
dijamin dan hanya digunakan untuk kepentingan akademis serta merupakan
sumbangan bagi Program Studi Ilmu Administrasi Bisnis Universitas Sumatera

Utara.
Demikian disampaikan, atas perhatian dan kesediaan Bapak/ Ibu/ Saudara
untuk mengisi kuesioner ini saya ucapkan terima kasih.
Hormat Peneliti

Abdianta Perangin Angin

Universitas Sumatera Utara

I. Identitas Responden
Nama

:

Usia

:

Jenis kelamin

:

Pekerjaan

:

Laki-laki

Frekuensi Berkunjung per bulan :1-2 kali

Perempuan

3-4 kali5-6 kali

>7 kali

II. Petunjuk pengisian
1. Isilah kuesioner ini seobjektif mungkin, sesuai dengan penilaian yang anda
miliki terhadap usaha Youlanda Bakery and Cake Shop, karena kuesioner
ini dapat digunakan secara optimal apabila seluruh pertanyaan terjawab,

untuk itu harap diteliti kembali apakah semua pernyataan telah dijawab.
2. Berilah tanda check list (√) pada salah satu jawaban yang paling sesuai
dengan pendapat saudara.
Kriteria penilaian :
Sangat setuju (SS)

: diberi nilai 5

Setuju (S)

: diberi nilai 4

Kurang Setuju (KS)

: diberi nilai 3

Tidak Setuju (TS)

: diberi nilai 2

Sangat Tidak Setuju (STS)

: diberi nilai 1

Variabel Produk(Product)

SS

S

KS

TS

STS

Produk yang tersedia pada Youlanda Bakery and
Cake Shop selalu dijaga kebersihannya
Produk yang disediakan Youlanda Bakery and Cake
Shop selalu dalam keadaan baik

Produk Youlanda Bakery and Cake Shop memiliki
citarasa yang enak dan khas
Dari rasa dapat diketahui produk Youlanda Bakery
and Cake Shop terbuat dari bahan baku bermutu baik

Universitas Sumatera Utara

Produk Youlanda Bakery and Cake Shop memiliki
desain dan tampilan yang unik dan menarik
Produk Youlanda Bakery and Cake Shop memiliki
kemasan yang baik.
Variabel Harga (Price)

SS

S

KS

TS

STS

SS

S

KS

TS

STS

SS

S

KS

TS

STS

SS

S

KS

TS

STS

Harga produk Youlanda Bakery and Cake Shop
cukup terjangkau
Harga produk Youlanda Bakery and Cake Shop
sesuai dengan kuantitas/ jumlah produk yang
diberikan
Harga produk Youlanda Bakery and Cake Shop
sesuai dengan harga-harga secara umum

Variabel Lokasi (Place)
Lokasi Youlanda Bakery and Cake Shop cukup
strategis dan mudah dijangkau
Youlanda Bakery and Cake Shop memiliki lokasi
yang aman
Youlanda Bakery and Cake Shop memiliki lokasi
yang nyaman.
Variabel Pelayanan (Costumer Service)
Pramuniaga Youlanda Bakery and Cake Shop ramah,
sopan

dan

cepat

tanggap

terhadap

kebutuhan

konsumen
Pramuniaga Youlanda Bakery and Cake Shop
berpenampilan rapi, bersih dan menarik
Suasana dalam ruangan Youlanda Bakery and Cake
Shop nyaman dan terdapat penerangan yang cukup
Youlanda Bakery and Cake Shop menyediakan lahan
parkir yang cukup luas
Variabel Keputusan Pembelian
Youlanda Bakery and Cake Shop menyediakan
produk yang sesuai dengan kebutuhan anda.

Universitas Sumatera Utara

Youlanda Bakery and Cake Shop menyediakan
produk yang sesuai dengan selera anda
Membeli produk yang disediakan Youlanda Bakery
and Cake Shop merupakan keputusan yang tepat
Mereferensikan Youlanda Bakery and Cake Shop
merupakan keputusan yang tepat

KOMENTAR KHUSUS :
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Saya ucapkan terima kasih atas partisipasi anda dalam mengisi kuesioner
ini.

Peneliti

Universitas Sumatera Utara

Lampiran 2
Produk

Harga

Lokasi

Pelayanan

keputusan Beli

Pertanyaan ke-

Pertanyaan
ke-

Pertanyaan
ke-

Pertanyaan ke-

Pertanyaan ke-

Identitas Responden
No
respo.

Usia

Jenis Kelamin

Pekerjaan

Frekuensi
Berkunjung
1

2

3

4

5

6

1

2

3

1

2

3

1

2

3

4

1

2

3

4

1

20

Perempuan

Mahasiswa/i

1

4

4

4

4

4

4

3

3

4

4

4

4

4

4

4

4

4

3

4

4

2

35

Laki-laki

Wiraswasta

2

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

3

46

Perempuan

Ibu Rumah Tangga

7

4

4

4

3

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

28

Perempuan

Ibu Rumah Tangga

2

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

5

15

Perempuan

Pelajar

1

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

3

4

4

4

4

6

43

Laki-laki

Guru

2

5

5

5

5

4

5

5

5

4

5

5

5

4

5

4

4

4

4

4

4

7

40

Perempuan

Ibu Rumah Tangga

2

4

4

4

4

4

4

4

4

3

4

4

4

4

4

4

4

4

4

4

4

8

40

Perempuan

Ibu Rumah Tangga

4

4

4

4

4

4

4

4

4

3

4

4

4

4

4

4

4

4

4

4

4

9

43

Laki-laki

Karyawan

7

5

4

5

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

10

55

Perempuan

Wiraswasta

7

4

4

3

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

11

19

Perempuan

Karyawan

7

4

4

5

4

4

4

5

4

4

4

4

4

4

4

4

4

4

5

4

4

12

35

Laki-laki

Wiraswasta

3

4

4

4

4

4

4

4

4

4

5

4

4

5

4

4

4

4

4

4

4

13

25

Perempuan

Ibu Rumah Tangga

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

14

19

Perempuan

Karyawan

2

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

15

24

Perempuan

Wiraswasta

3

3

4

4

3

4

4

4

4

4

4

4

4

3

4

4

4

4

4

4

4

16

25

Perempuan

Ibu Rumah Tangga

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

5

5

5

4

4

17

21

Perempuan

Mahasiswa/i

1

4

4

4

4

4

4

4

5

5

5

4

4

4

4

5

5

4

4

4

4

18

36

Laki-laki

Wiraswasta

5

5

4

4

4

4

4

4

4

4

4

4

4

5

4

5

4

4

4

4

4

19

20

Perempuan

Mahasiswa/i

1

5

5

4

3

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5

20

18

Perempuan

Mahasiswa/i

7

3

4

4

4

3

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

Universitas Sumatera Utara

21

40

Perempuan

Ibu Rumah Tangga

2

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

22

26

Laki-laki

Petani

2

4

4

3

4

4

4

4

4

4

4

4

4

4

4

4

5

4

4

4

4

23

26

Laki-laki

Wiraswasta

3

4

4

4

4

5

4

4

4

4

4

5

4

4

4

4

5

4

4

4

4

24

30

Perempuan

Ibu Rumah Tangga

5

5

5

5

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

25

30

Laki-laki

Wiraswasta

2

4

4

4

4

4

4

4

4

4

5

5

5

4

5

4

4

4

4

4

4

26

40

Perempuan

Ibu Rumah Tangga

1

4

4

4

4

4

4

4

4

4

4

4

4

4

4

3

4

4

4

4

4

27

25

Laki-laki

Wiraswasta

2

4

4

4

4

3

4

4

4

4

5

5

4

4

4

4

5

4

3

4

4

28

60

Laki-laki

Pensiun

1

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

29

55

Perempuan

Ibu Rumah Tangga

1

4

4

4

4

4

4

3

3

3

4

4

4

3

4

4

4

4

4

4

4

30

34

Perempuan

Perawat

5

5

5

5

4

4

5

4

4

4

5

5

5

4

4

4

5

4

4

4

4

31

17

Perempuan

Pelajar

7

4

4

4

4

4

4

4

4

4

4

4

4

3

4

4

4

4

4

4

4

32

17

Perempuan

Pelajar

2

5

5

5

5

5

5

4

5

5

5

4

4

4

5

5

5

4

5

4

5

33

29

Perempuan

Ibu Rumah Tangga

3

4

4

4

4

4

4

3

3

3

5

5

5

3

4

4

5

3

4

4

4

34

16

Perempuan

Pelajar

4

5

4

4

4

4

4

4

4

4

4

4

4

3

4

4

4

4

4

4

4

35

34

Perempuan

Ibu Rumah Tangga

3

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

36

35

Perempuan

Ibu Rumah Tangga

1

4

4

4

4

4

4

4

4

4

4

4

4

5

5

5

5

4

4

4

4

37

34

Perempuan

Ibu Rumah Tangga

1

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

38

23

Laki-laki

Dosen

3

4

4

4

4

4

4

5

4

4

5

4

4

4

5

5

4

4

4

4

4

39

32

Laki-laki

Karyawan

1

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

40

19

Laki-laki

Wiraswasta

2

5

4

3

4

4

4

3

3

4

1

3

4

3

4

5

5

4

4

5

5

41

31

Laki-laki

Karyawan

2

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

42

27

Perempuan

Ibu Rumah Tangga

1

4

4

4

4

4

4

3

3

3

4

4

4

3

4

4

4

4

3

4

4

43

17

Perempuan

Pelajar

3

4

4

5

4

4

4

4

4

4

4

4

4

4

5

4

4

4

5

5

4

44

37

Perempuan

Ibu Rumah Tangga

4

5

5

5

5

4

4

4

4

4

4

4

4

4

5

5

5

4

4

4

4

45

19

Laki-laki

Karyawan

2

5

5

5

2

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5

46

23

Perempuan

Ibu Rumah Tangga

1

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

Universitas Sumatera Utara

47

28

Laki-laki

Karyawan

3

5

5

5

5

4

5

4

4

4

5

5

5

4

5

5

4

5

5

4

4

48

35

Perempuan

Ibu Rumah Tangga

1

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

49

27

Laki-laki

Karyawan

2

5

5

5

5

3

5

2

4

2

4

4

4

1

4

4

4

4

3

4

4

50

33

Perempuan

Ibu Rumah Tangga

4

5

5

5

4

4

5

4

4

4

4

4

4

4

4

4

4

4

4

4

4

51

21

Laki-laki

Mahasiswa/i

2

4

4

5

4

4

5

5

4

5

4

4

4

4

4

5

5

4

4

4

3

52

20

Laki-laki

Karyawan

1

5

5

5

5

5

4

5

5

5

5

5

5

4

4

5

5

5

5

5

5

53

26

Laki-laki

Wiraswasta

4

5

5

5

5

4

5

5

5

5

5

4

5

5

4

4

5

5

5

5

5

54

46

Laki-laki

Karyawan

2

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

55

24

Perempuan

Guru

2

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

56

19

Perempuan

Karyawan

3

5

5

5

5

5

5

5

3

4

5

5

5

5

5

5

4

4

4

4

4

57

25

Perempuan

Guru

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5

58

22

Perempuan

Ibu Rumah Tangga

2

5

5

5

5

4

5

5

5

4

5

4

5

5

5

5

4

4

4

5

5

59

26

Perempuan

Ibu Rumah Tangga

1

4

4

4

4

4

4

3

3

3

4

4

4

3

4

4

4

4

4

4

4

60

27

Perempuan

Guru

2

4

3

3

3

4

3

4

4

4

4

4

4

4

4

4

4

4

4

3

3

61

32

Laki-laki

Wiraswasta

2

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

62

23

Perempuan

Wiraswasta

4

4

4

3

4

5

4

4

4

4

5

5

5

4

4

4

4

4

4

4

4

63

21

Perempuan

Mahasiswa/i

3

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

4

64

21

Perempuan

Guru

3

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5

5

4

5

4

4

65

21

Laki-laki

Mahasiswa/i

1

4

4

5

4

5

4

4

4

4

5

5

5

5

5

5

5

4

4

4

4

66

21

Perempuan

Mahasiswa/i

1

5

5

4

4

5

5

4

4

4

4

4

4

4

5

5

5

4

4

4

5

67

23

Laki-laki

Wiraswasta

1

4

4

5

4

5

4

4

4

4

5

5

5

5

5

5

5

4

5

4

4

68

21

Perempuan

Wiraswasta

4

5

5

5

5

5

4

5

5

4

5

4

4

4

5

5

5

5

5

4

4

69

21

Perempuan

Wiraswasta

3

5

5

5

5

5

5

5

5

5

5

5

5

5

4

5

4

4

4

4

4

70

22

Laki-laki

Perawat

3

5

5

5

4

5

5

5

4

5

5

4

4

5

5

5

5

5

4

4

4

Universitas Sumatera Utara

Lampiran 3

SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif
\Deskripsi '+
'Responden\Deskripsi Responden.sav'
/COMPRESSED.
FREQUENCIES VARIABLES=us jk pkrj frk
/ORDER=ANALYSIS.

Frequencies
Notes
Output Created
Comments

05-Apr-2014 17:52:04

Input

Data

Missing Value Handling

Active Dataset
Filter
Weight
Split File
N of Rows in Working Data
File
Definition of Missing
Cases Used

Syntax

Resources

C:\Users\Abdianta\Documents\spss
nangin\analisis deskriptif\deskriptif.sav
DataSet1



70
User-defined missing values are treated
as missing.
Statistics are based on all cases with
valid data.
FREQUENCIES VARIABLES=us jk pkrj
frk
/ORDER=ANALYSIS.

Processor Time

00:00:00.031

Elapsed Time

00:00:00.015

[DataSet1] C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif\de
skriptif.sav
Statistics
Usia
N

Valid
Missing

Jenis Kelamin

Frekuensi
Kunjungan

Pekerjaan

70

70

70

70

0

0

0

0

Universitas Sumatera Utara

Frequency Table
Usia
Frequency
Valid

Percent

Valid Percent

Cumulative
Percent

15

1

1.4

1.4

1.4

16

1

1.4

1.4

2.9

17

3

4.3

4.3

7.1

18

1

1.4

1.4

8.6

19

5

7.1

7.1

15.7

20

3

4.3

4.3

20.0

21

8

11.4

11.4

31.4

22

2

2.9

2.9

34.3

23

4

5.7

5.7

40.0

24

2

2.9

2.9

42.9

25

4

5.7

5.7

48.6

26

4

5.7

5.7

54.3

27

3

4.3

4.3

58.6

28

2

2.9

2.9

61.4

29

1

1.4

1.4

62.9

30

2

2.9

2.9

65.7

31

1

1.4

1.4

67.1

32

2

2.9

2.9

70.0

33

1

1.4

1.4

71.4

34

3

4.3

4.3

75.7

35

4

5.7

5.7

81.4

36

1

1.4

1.4

82.9

37

1

1.4

1.4

84.3

40

4

5.7

5.7

90.0

43

2

2.9

2.9

92.9

46

2

2.9

2.9

95.7

55

2

2.9

2.9

98.6

60

1

1.4

1.4

100.0

70

100.0

100.0

Total

Jenis Kelamin
Frequency
Valid

Percent

Cumulative
Percent

Valid Percent

Laki-laki

25

35.7

35.7

35.7

Perempuan

45

64.3

64.3

100.0

Total

70

100.0

100.0

Universitas Sumatera Utara

Pekerjaan
Frequency
Valid

Percent

Cumulative
Percent

Valid Percent

Mahasiswa/i

8

11.4

11.4

11.4

Wiraswasta

15

21.4

21.4

32.9

Ibu Rumah Tangga

21

30.0

30.0

62.9

Pelajar

5

7.1

7.1

70.0

Guru

5

7.1

7.1

77.1

11

15.7

15.7

92.9

Petani

1

1.4

1.4

94.3

Pensiun

1

1.4

1.4

95.7

Perawat

2

2.9

2.9

98.6

Dosen

1

1.4

1.4

100.0

70

100.0

100.0

Karyawan

Total

Frekuensi Kunjungan
Frequency
Valid

Percent

Valid Percent

Cumulative
Percent

1-2

18

25.7

25.7

25.7

3-4

20

28.6

28.6

54.3

5-6

13

18.6

18.6

72.9

7

9

12.9

12.9

85.7

5

4

5.7

5.7

91.4

7

6

8.6

8.6

100.0

70

100.0

100.0

Total

Universitas Sumatera Utara

Lampiran 4
GET
FILE='C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\variabel
kep. beli.sav'.
DATASET NAME DataSet0 WINDOW=FRONT.
SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif
\Distribusi '+
'Jawaban\distribusi jawaban Kep. beli.sav'
/COMPRESSED.
FREQUENCIES VARIABLES=Y1.1 Y1.2 Y1.3 Y1.4
/ORDER=ANALYSIS.

Frequencies
Notes
Output Created
Comments

05-Apr-2014 20:46:17

Input

Data

Missing Value Handling

Active Dataset
Filter
Weight
Split File
N of Rows in Working Data File
70
Definition of Missing
User-defined missing values are treated as
missing.
Cases Used
Statistics are based on all cases with valid
data.
FREQUENCIES VARIABLES=Y1.1 Y1.2
Y1.3 Y1.4
/ORDER=ANALYSIS.

Syntax

Resources

C:\Users\Abdianta\Documents\spss
nangin\analisis deskriptif\Distribusi
Jawaban\distribusi jawaban Kep. beli.sav
DataSet1




Processor Time

00:00:00.016

Elapsed Time

00:00:00.015

[DataSet1] C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif\Di
stribusi Jawaban\distribusi jawaban Kep. beli.sav
Statistics
Y1.1
N

Valid
Missing

Y1.2

Y1.3

Y1.4

70

70

70

70

0

0

0

0

Universitas Sumatera Utara

Frequency Table
Y1.1
Frequency
Valid

KS
S

Valid Percent

Cumulative
Percent

1

1.4

1.4

60

85.7

85.7

87.1

9

12.9

12.9

100.0

70

100.0

100.0

SS
Total

Percent

1.4

Y1.2
Frequency
Valid

KS

Percent

Valid Percent

Cumulative
Percent

4

5.7

5.7

5.7

S

53

75.7

75.7

81.4

SS

13

18.6

18.6

100.0

Total

70

100.0

100.0

Y1.3
Frequency
Valid

KS
S

Valid Percent

Cumulative
Percent

1

1.4

1.4

1.4

61

87.1

87.1

88.6

8

11.4

11.4

100.0

70

100.0

100.0

SS
Total

Percent

Y1.4
Frequency
Valid

KS
S
SS
Total

Percent

Valid Percent

Cumulative
Percent

2

2.9

2.9

2.9

59

84.3

84.3

87.1

9

12.9

12.9

100.0

70

100.0

100.0

Universitas Sumatera Utara

Lampiran 5
GET
FILE='C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\variabel
produk.sav'.
DATASET NAME DataSet0 WINDOW=FRONT.
SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif
\distribusi '+
'jawaban\distribusi jawaban.sav'
/COMPRESSED.
FREQUENCIES VARIABLES=X1.1 X1.2 X1.3 X1.4 X1.5 X1.6
/ORDER=ANALYSIS.

Frequencies
Notes
Output Created
Comments

05-Apr-2014 20:05:36

Input

Data

Missing Value Handling

Active Dataset
Filter
Weight
Split File
N of Rows in Working Data File
70
Definition of Missing
User-defined missing values are treated as
missing.
Cases Used
Statistics are based on all cases with valid
data.
FREQUENCIES VARIABLES=X1.1 X1.2
X1.3 X1.4 X1.5 X1.6
/ORDER=ANALYSIS.

Syntax

Resources

C:\Users\Abdianta\Documents\spss
nangin\analisis deskriptif\distribusi
jawaban\distribusi jawaban.sav
DataSet1




Processor Time

00:00:00.016

Elapsed Time

00:00:00.016

[DataSet1] C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif\di
stribusi jawaban\distribusi jawaban.sav
Statistics
X1.1
N

Valid
Missing

X1.2

X1.3

X1.4

X1.5

X1.6

70

70

70

70

70

70

0

0

0

0

0

0

Universitas Sumatera Utara

Frequency Table
X1.1
Frequency
Valid

Kurang Setuju

Percent

Valid Percent

Cumulative
Percent

2

2.9

2.9

2.9

Setuju

44

62.9

62.9

65.7

Sangat Setuju

24

34.3

34.3

100.0

Total

70

100.0

100.0

X1.2
Frequency
Valid

Kurang Setuju

Percent

Valid Percent

Cumulative
Percent

1

1.4

1.4

1.4

Setuju

49

70.0

70.0

71.4

Sangat Setuju

20

28.6

28.6

100.0

Total

70

100.0

100.0

X1.3
Frequency
Valid

Kurang Setuju

Percent

Valid Percent

Cumulative
Percent

5

7.1

7.1

7.1

Setuju

41

58.6

58.6

65.7

Sangat Setuju

24

34.3

34.3

100.0

Total

70

100.0

100.0

X1.4
Frequency
Valid

Tidak Setuju
Kurang Setuju

Percent
1

1.4

Valid Percent
1.4

Cumulative
Percent
1.4

4

5.7

5.7

7.1

Setuju

52

74.3

74.3

81.4

Sangat Setuju

13

18.6

18.6

100.0

Total

70

100.0

100.0

Universitas Sumatera Utara

X1.5
Frequency
Valid

Kurang Setuju

Percent

Valid Percent

Cumulative
Percent

3

4.3

4.3

4.3

Setuju

52

74.3

74.3

78.6

Sangat Setuju

15

21.4

21.4

100.0

Total

70

100.0

100.0

X1.6
Frequency
Valid

Kurang Setuju

Percent

Valid Percent

Cumulative
Percent

1

1.4

1.4

1.4

Setuju

52

74.3

74.3

75.7

Sangat Setuju

17

24.3

24.3

100.0

Total

70

100.0

100.0

Universitas Sumatera Utara

Lampiran 6
GET
FILE='C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\variabel
harga.sav'.
DATASET NAME DataSet0 WINDOW=FRONT.
SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif
\Distribusi '+
'Jawaban\distribusi jawaban harga.sav'
/COMPRESSED.
FREQUENCIES VARIABLES=X2.1 X2.2 X2.3
/ORDER=ANALYSIS.

Frequencies
Notes
Output Created
Comments

05-Apr-2014 21:04:25

Input

Data

Missing Value Handling

Active Dataset
Filter
Weight
Split File
N of Rows in Working Data File
70
Definition of Missing
User-defined missing values are treated as
missing.
Cases Used
Statistics are based on all cases with valid
data.
FREQUENCIES VARIABLES=X2.1 X2.2
X2.3
/ORDER=ANALYSIS.

Syntax

Resources

C:\Users\Abdianta\Documents\spss
nangin\analisis deskriptif\Distribusi
Jawaban\distribusi jawaban harga.sav
DataSet1




Processor Time

00:00:00.016

Elapsed Time

00:00:00.015

[DataSet1] C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif\Di
stribusi Jawaban\distribusi jawaban harga.sav
Statistics
X2.1
N

Valid
Missing

X2.2

X2.3

70

70

70

0

0

0

Universitas Sumatera Utara

Frequency Table
X2.1
Frequency
Valid

TS

Percent
1

KS

1.4

Valid Percent

Cumulative
Percent

1.4

1.4

6

8.6

8.6

10.0

S

48

68.6

68.6

78.6

SS

15

21.4

21.4

100.0

Total

70

100.0

100.0

X2.2
Frequency
Valid

KS

Percent

Valid Percent

Cumulative
Percent

7

10.0

10.0

10.0

S

51

72.9

72.9

82.9

SS

12

17.1

17.1

100.0

Total

70

100.0

100.0

X2.3
Frequency
Valid

Percent

Valid Percent

Cumulative
Percent

TS

1

1.4

1.4

1.4

KS

6

8.6

8.6

10.0

S

52

74.3

74.3

84.3

SS

11

15.7

15.7

100.0

Total

70

100.0

100.0

Universitas Sumatera Utara

Lampiran 7
GET
FILE='C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\variabel
lokasi.sav'.
DATASET NAME DataSet0 WINDOW=FRONT.
SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif
\Distribusi '+
'Jawaban\distribusi jawaban lokasi.sav'
/COMPRESSED.
SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif
\Distribusi '+
'Jawaban\distribusi jawaban lokasi.sav' /COMPRESSED.
FREQUENCIES VARIABLES=X3.1 X3.2 X3.3
/ORDER=ANALYSIS.

Frequencies
Notes
Output Created
Comments

05-Apr-2014 21:22:50

Input

Data

Missing Value Handling

Active Dataset
Filter
Weight
Split File
N of Rows in Working Data File
70
Definition of Missing
User-defined missing values are treated as
missing.
Cases Used
Statistics are based on all cases with valid
data.
FREQUENCIES VARIABLES=X3.1 X3.2
X3.3
/ORDER=ANALYSIS.

Syntax

Resources

C:\Users\Abdianta\Documents\spss
nangin\analisis deskriptif\Distribusi
Jawaban\distribusi jawaban lokasi.sav
DataSet1




Processor Time

00:00:00.000

Elapsed Time

00:00:00.000

[DataSet1] C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif\Di
stribusi Jawaban\distribusi jawaban lokasi.sav
Statistics
X3.1
N

Valid
Missing

X3.2

X3.3

70

70

70

0

0

0

Universitas Sumatera Utara

Frequency Table
X3.1
Frequency
Valid

STS

Percent

Valid Percent

Cumulative
Percent

1

1.4

1.4

1.4

S

45

64.3

64.3

65.7

SS

24

34.3

34.3

100.0

Total

70

100.0

100.0

X3.2
Frequency
Valid

KS

Percent

Valid Percent

Cumulative
Percent

1

1.4

1.4

1.4

S

52

74.3

74.3

75.7

SS

17

24.3

24.3

100.0

Total

70

100.0

100.0

X3.3
Frequency
Valid

Percent

Valid Percent

Cumulative
Percent

S

53

75.7

75.7

75.7

SS

17

24.3

24.3

100.0

Total

70

100.0

100.0

Universitas Sumatera Utara

Lampiran 8
GET
FILE='C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\variabel
pelayanan.sav'.
DATASET NAME DataSet0 WINDOW=FRONT.
SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif
\Distribusi '+
'Jawaban\distribusi jawaban pelayanan.sav'
/COMPRESSED.
FREQUENCIES VARIABLES=X4.1 X4.2 X4.3 X4.4
/ORDER=ANALYSIS.

Frequencies
Notes
Output Created
Comments
Input

05-Apr-2014 21:14:16
Data

Missing Value Handling

Syntax

Resources

C:\Users\Abdianta\Documents\spss
nangin\analisis deskriptif\Distribusi
Jawaban\distribusi jawaban pelayanan.sav
Active Dataset
DataSet1
Filter

Weight

Split File

N of Rows in Working Data File
70
Definition of Missing
User-defined missing values are treated as
missing.
Cases Used
Statistics are based on all cases with valid
data.
FREQUENCIES VARIABLES=X4.1 X4.2
X4.3 X4.4
/ORDER=ANALYSIS.
Processor Time

00:00:00.016

Elapsed Time

00:00:00.016

[DataSet1] C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif\Di
stribusi Jawaban\distribusi jawaban pelayanan.sav
Statistics
X4.1
N

Valid
Missing

X4.2

X4.3

X4.4

70

70

70

70

0

0

0

0

Universitas Sumatera Utara

Frequency Table
X4.1
Frequency
Valid

KS
S

Valid Percent

Cumulative
Percent

1

1.4

1.4

60

85.7

85.7

87.1

9

12.9

12.9

100.0

70

100.0

100.0

SS
Total

Percent

1.4

X4.2
Frequency
Valid

KS

Percent

Valid Percent

Cumulative
Percent

4

5.7

5.7

5.7

S

53

75.7

75.7

81.4

SS

13

18.6

18.6

100.0

Total

70

100.0

100.0

X4.3
Frequency
Valid

KS
S

Valid Percent

Cumulative
Percent

1

1.4

1.4

1.4

61

87.1

87.1

88.6

8

11.4

11.4

100.0

70

100.0

100.0

SS
Total

Percent

X4.4
Frequency
Valid

KS
S
SS
Total

Percent

Valid Percent

Cumulative
Percent

2

2.9

2.9

2.9

59

84.3

84.3

87.1

9

12.9

12.9

100.0

70

100.0

100.0

Universitas Sumatera Utara

Lampiran 9
SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\va
riabel kep. beli.sav'
/COMPRESSED.
RELIABILITY
/VARIABLES=Y1.1 Y1.2 Y1.3 Y1.4
/SCALE('ALL VARIABLES') ALL
/MODEL=ALPHA
/SUMMARY=TOTAL.

Reliability
Notes
Output Created
Comments

03-Apr-2014 08:49:14

Input

Data

Active Dataset
Filter
Weight
Split File
N of Rows in Working Data
File
Matrix Input
Missing Value Handling

Definition of Missing
Cases Used

Syntax

Resources

C:\Users\Abdianta\Documents\spss
nangin\valid & reliabel\variabel kep.
beli.sav
DataSet1



70

User-defined missing values are treated
as missing.
Statistics are based on all cases with
valid data for all variables in the
procedure.
RELIABILITY
/VARIABLES=Y1.1 Y1.2 Y1.3 Y1.4
/SCALE('ALL VARIABLES') ALL
/MODEL=ALPHA
/SUMMARY=TOTAL.

Processor Time

00:00:00.015

Elapsed Time

00:00:00.020

[DataSet1] C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\varia
bel kep. beli.sav

Scale: ALL VARIABLES
Case Processing Summary
N
Cases

Valid
a

Excluded
Total

%
70

100.0

0

.0

70

100.0

a. Listwise deletion based on all variables in the
procedure.

Universitas Sumatera Utara

Reliability Statistics
Cronbach's Alpha

N of Items

.802

4

Item-Total Statistics
Scale Mean if
Item Deleted
Y1.1
Y1.2
Y1.3
Y1.4

12.33
12.31
12.34
12.34

Scale Variance if Corrected Item- Cronbach's Alpha
Item Deleted
Total Correlation if Item Deleted
1.006
.856
.982
.953

.612
.561
.700
.638

.756
.797
.720
.742

Universitas Sumatera Utara

Lampiran 10
SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\va
riabel produk.sav'
/COMPRESSED.
RELIABILITY
/VARIABLES=X1.1 X1.2 X1.3 X1.4 X1.5 X1.6
/SCALE('ALL VARIABLES') ALL
/MODEL=ALPHA
/SUMMARY=TOTAL.

Reliability
Notes
Output Created
Comments
Input

03-Apr-2014 08:44:38
Data

Active Dataset
Filter
Weight
Split File
N of Rows in Working Data
File
Matrix Input
Missing Value Handling

Definition of Missing
Cases Used

Syntax

Resources

C:\Users\Abdianta\Documents\spss
nangin\valid & reliabel\variabel
produk.sav
DataSet1



70

User-defined missing values are treated
as missing.
Statistics are based on all cases with
valid data for all variables in the
procedure.
RELIABILITY
/VARIABLES=X1.1 X1.2 X1.3 X1.4 X1.5
X1.6
/SCALE('ALL VARIABLES') ALL
/MODEL=ALPHA
/SUMMARY=TOTAL.

Processor Time

00:00:00.000

Elapsed Time

00:00:00.009

[DataSet1] C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\varia
bel produk.sav

Scale: ALL VARIABLES
Case Processing Summary
N
Cases

Valid
Excludeda
Total

%
70

100.0

0

.0

70

100.0

Universitas Sumatera Utara

Case Processing Summary
N
Cases

Valid

%
70

a

Excluded
Total

100.0

0

.0

70

100.0

a. Listwise deletion based on all variables in the
procedure.

Reliability Statistics
Cronbach's Alpha

N of Items

.857

6

Item-Total Statistics
Scale Mean if
Item Deleted
X1.1
X1.2
X1.3
X1.4
X1.5
X1.6

21.04
21.09
21.09
21.26
21.19
21.13

Scale Variance if Corrected Item- Cronbach's Alpha
Item Deleted
Total Correlation if Item Deleted
3.723
3.674
3.645
4.194
4.530
3.969

.758
.890
.689
.472
.379
.749

.811
.789
.825
.865
.876
.816

Universitas Sumatera Utara

Lampiran 11
SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\va
riabel harga.sav'
/COMPRESSED.
RELIABILITY
/VARIABLES=X2.1 X2.2 X2.3
/SCALE('ALL VARIABLES') ALL
/MODEL=ALPHA
/SUMMARY=TOTAL.

Reliability
Notes
Output Created
Comments

03-Apr-2014 08:55:39

Input

Data
Active Dataset
Filter
Weight
Split File
N of Rows in Working Data
File
Matrix Input

Missing Value Handling

Definition of Missing
Cases Used

Syntax

Resources

C:\Users\Abdianta\Documents\spss
nangin\valid & reliabel\variabel harga.sav
DataSet0



70

User-defined missing values are treated
as missing.
Statistics are based on all cases with
valid data for all variables in the
procedure.
RELIABILITY
/VARIABLES=X2.1 X2.2 X2.3
/SCALE('ALL VARIABLES') ALL
/MODEL=ALPHA
/SUMMARY=TOTAL.

Processor Time

00:00:00.031

Elapsed Time

00:00:00.010

[DataSet0] C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\varia
bel harga.sav

Scale: ALL VARIABLES
Case Processing Summary
N
Cases

Valid
a

Excluded
Total

%
70

100.0

0

.0

70

100.0

a. Listwise deletion based on all variables in the
procedure.

Universitas Sumatera Utara

Reliability Statistics
Cronbach's Alpha

N of Items

.869

3

Item-Total Statistics
Scale Mean if
Item Deleted
X2.1
X2.2
X2.3

8.11
8.14
8.17

Scale Variance if Corrected Item- Cronbach's Alpha
Item Deleted
Total Correlation if Item Deleted
.943
1.139
1.043

.785
.713
.761

.786
.850
.806

Universitas Sumatera Utara

Lampiran 12
SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\va
riabel lokasi.sav'
/COMPRESSED.
RELIABILITY
/VARIABLES=X3.1 X3.2 X3.3
/SCALE('ALL VARIABLES') ALL
/MODEL=ALPHA
/SUMMARY=TOTAL.

Reliability
Notes
Output Created
Comments

03-Apr-2014 09:02:16

Input

Data
Active Dataset
Filter
Weight
Split File
N of Rows in Working Data
File
Matrix Input

Missing Value Handling

Definition of Missing
Cases Used

Syntax

Resources

C:\Users\Abdianta\Documents\spss
nangin\valid & reliabel\variabel lokasi.sav
DataSet1



70

User-defined missing values are treated
as missing.
Statistics are based on all cases with
valid data for all variables in the
procedure.
RELIABILITY
/VARIABLES=X3.1 X3.2 X3.3
/SCALE('ALL VARIABLES') ALL
/MODEL=ALPHA
/SUMMARY=TOTAL.

Processor Time

00:00:00.016

Elapsed Time

00:00:00.008

[DataSet1] C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\varia
bel lokasi.sav

Scale: ALL VARIABLES
Case Processing Summary
N
Cases

Valid
a

Excluded
Total

%
70

100.0

0

.0

70

100.0

a. Listwise deletion based on all variables in the
procedure.

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Reliability Statistics
Cronbach's Alpha

N of Items

.870

3

Item-Total Statistics
Scale Mean if
Item Deleted
X3.1
X3.2
X3.3

8.47
8.54
8.53

Scale Variance if Corrected Item- Cronbach's Alpha
Item Deleted
Total Correlation if Item Deleted
.717
.918
1.006

.718
.840
.770

.899
.751
.818

Universitas Sumatera Utara

Lampiran 13
NEW FILE.
DATASET NAME DataSet3 WINDOW=FRONT.
SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\va
riabel pelayanani.sav'
/COMPRESSED.
RELIABILITY
/VARIABLES=X4.1 X4.2 X4.3 X4.4
/SCALE('ALL VARIABLES') ALL
/MODEL=ALPHA
/SUMMARY=TOTAL.

Reliability
Notes
Output Created
Comments
Input

03-Apr-2014 09:16:16
Data

Active Dataset
Filter
Weight
Split File
N of Rows in Working Data
File
Matrix Input
Missing Value Handling

Definition of Missing
Cases Used

Syntax

Resources

C:\Users\Abdianta\Documents\spss
nangin\valid & reliabel\variabel
pelayanani.sav
DataSet3



70

User-defined missing values are treated
as missing.
Statistics are based on all cases with
valid data for all variables in the
procedure.
RELIABILITY
/VARIABLES=X4.1 X4.2 X4.3 X4.4
/SCALE('ALL VARIABLES') ALL
/MODEL=ALPHA
/SUMMARY=TOTAL.

Processor Time

00:00:00.000

Elapsed Time

00:00:00.011

[DataSet3] C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\varia
bel pelayanani.sav

Universitas Sumatera Utara

Scale: ALL VARIABLES
Case Processing Summary
N
Cases

Valid
a

Excluded
Total

%
70

100.0

0

.0

70

100.0

a. Listwise deletion based on all variables in the
procedure.

Reliability Statistics
Cronbach's Alpha

N of Items

.802

4

Item-Total Statistics
Scale Mean if
Item Deleted
X4.1
X4.2
X4.3
X4.4

12.33
12.31
12.34
12.34

Scale Variance if Corrected Item- Cronbach's Alpha
Item Deleted
Total Correlation if Item Deleted
1.006
.856
.982
.953

.612
.561
.700
.638

.756
.797
.720
.742

Universitas Sumatera Utara

Lampiran 14
GET
FILE='C:\Users\Abdianta\Documents\spss nangin\uji asumsi klasik + reg.
berganda\independen & dependen Variabel.sav'.
DATASET NAME DataSet0 WINDOW=FRONT.
SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\uji asumsi klasik +
reg. '+
'berganda\independen & dependen Variabel.sav' /COMPRESSED.
REGRESSION
/DESCRIPTIVES MEAN STDDEV CORR SIG N
/MISSING LISTWISE
/STATISTICS COEFF OUTS CI BCOV R ANOVA COLLIN TOL CHANGE ZPP
/CRITERIA=PIN(.05) POUT(.10)
/NOORIGIN
/DEPENDENT kep.beli
/METHOD=ENTER produk harga lokasi pelayanan
/SCATTERPLOT=(*SDRESID ,*ZPRED)
/RESIDUALS DURBIN HIST(ZRESID) NORM(ZRESID).

Regression
Notes
Output Created
Comments
Input

Missing Value Handling

Syntax

Resources

06-Apr-2014 08:39:45
Data

C:\Users\Abdianta\Documents\spss
nangin\uji asumsi klasik + reg.
berganda\independen & dependen
Variabel.sav
DataSet1




Active Dataset
Filter
Weight
Split File
N of Rows in Working Data File
70
Definition of Missing
User-defined missing values are treated as
missing.
Cases Used
Statistics are based on cases with no
missing values for any variable used.
REGRESSION
/DESCRIPTIVES MEAN STDDEV CORR
SIG N
/MISSING LISTWISE
/STATISTICS COEFF OUTS CI BCOV R
ANOVA COLLIN TOL CHANGE ZPP
/CRITERIA=PIN(.05) POUT(.10)
/NOORIGIN
/DEPENDENT kep.beli
/METHOD=ENTER produk harga lokasi
pelayanan
/SCATTERPLOT=(*SDRESID ,*ZPRED)
/RESIDUALS DURBIN HIST(ZRESID)
NORM(ZRESID).
Processor Time

00:00:01.762

Elapsed Time

00:00:01.701

Memory Required
Additional Memory Required for
Residual Plots

2300 bytes
888 bytes

Universitas Sumatera Utara

[DataSet1] C:\Users\Abdianta\Documents\spss nangin\uji asumsi klasik + reg. berganda\independen
Descriptive Statistics
Mean
Keputusan Membeli
Produk
Harga
Lokasi
Pelayanan

Std. Deviation

16.50
25.39
12.19
12.81
16.90

& dependen Variabel.sav

N

1.283
2.373
1.467
1.386
1.616

70
70
70
70
70

Correlations
Keputusan
Membeli
Pearson Correlation

Sig. (1-tailed)

N

Keputusan Membeli

Produk

Harga

Lokasi

Pelayanan

1.000

.564

.612

.363

.549

Produk

.564

1.000

.504

.560

.577

Harga

.612

.504

1.000

.480

.656

Lokasi

.363

.560

.480

1.000

.522

Pelayanan

.549

.577

.656

.522

1.000

.

.000

.000

.001

.000

Keputusan Membeli
Produk

.000

.

.000

.000

.000

Harga

.000

.000

.

.000

.000

Lokasi

.001

.000

.000

.

.000

Pelayanan

.000

.000

.000

.000

.

Keputusan Membeli

70

70

70

70

70

Produk

70

70

70

70

70

Harga

70

70

70

70

70

Lokasi

70

70

70

70

70

Pelayanan

70

70

70

70

70

Universitas Sumatera Utara

Variables Entered/Removedb
Model

Variables Entered

1

Pelayanan,
Lokasi, Produk,
Hargaa

Variables
Removed

Method
. Enter

a. All requested variables entered.
b. Dependent Variable: Keputusan Membeli
Model Summaryb
Statistics
Change Statistics
Model

R

1

.689a

R
Square
.475

Adjusted R
Square

Std. Error of
the Estimate

.443

R Square
Change

.957

F Change

.475

df1

14.719

Sig. F
Change

df2
4

65

.000

DurbinWatson
1.983

a. Predictors: (Constant), Pelayanan, Lokasi, Produk, Harga
b. Dependent Variable: Keputusan Membeli
ANOVAb
Model
1

Sum of Squares

df

Mean Square

Regression

53.945

4

13.486

Residual

59.555

65

.916

113.500

69

Total

F
14.719

Sig.
.000a

a. Predictors: (Constant), Pelayanan, Lokasi, Produk, Harga
b. Dependent Variable: Keputusan Membeli

Universitas Sumatera Utara

Coefficientsa
Unstandardized
Coefficients
Model
1

B
(Constant)

Std.
Error

6.854

1.408

Produk

.179

.065

Harga

.342

.107

Lokasi

-.081
.116

Pelayanan

Standardized
Coefficients

95% Confidence
Interval for B

Beta

t

Lower
Bound

Sig.

Upper
Bound

Collinearity
Statistics

Correlations
Zeroorder

Partial

Part

Toleran
ce

VIF

4.867

.000

4.042

9.666

.332

2.773

.007

.050

.308

.564

.325

.249

.565

1.771

.391

3.179

.002

.127

.556

.612

.367

.286

.534

1.873

.106

-.087

-.759

.451

-.293

.132

.363

-.094

-.068

.613

1.632

.104

.147

1.122

.266

-.091

.324

.549

.138

.101

.472

2.118

a. Dependent Variable: Keputusan Membeli
Coefficient Correlationsa
Model
1

Pelayanan
Correlations

Covariances

Lokasi

Produk

Harga

Pelayanan

1.000

-.183

-.287

-.475

Lokasi

-.183

1.000

-.342

-.153

Produk

-.287

-.342

1.000

-.136

Harga

-.475

-.153

-.136

1.000

.011

-.002

-.002

-.005

Lokasi

-.002

.011

-.002

-.002

Produk

-.002

-.002

.004

.000

Harga

-.005

-.002

.000

.012

Pelayanan

a. Dependent Variable: Keputusan Membeli

Universitas Sumatera Utara

Collinearity Diagnosticsa
Variance Proportions

Model

Dimensi
on

1

1

4.980

1.000

.00

.00

.00

.00

.00

2

.008

25.587

.18

.03

.63

.08

.02

3

.006

29.401

.41

.00

.00

.75

.02

4

.004

35.806

.37

.75

.08

.17

.04

5

.003

39.228

.04

.22

.29

.00

.92

Eigenvalue

Condition Index

(Constant)

Produk

Harga

Lokasi

Pelayanan

a. Dependent Variable: Keputusan Membeli
Residuals Statisticsa
Minimum
Predicted Value
Std. Predicted Value
Standard Error of Predicted
Value
Adjusted Predicted Value
Residual
Std. Residual
Stud. Residual
Deleted Residual
Stud. Deleted Residual
Mahal. Distance
Cook's Distance
Centered Leverage Value

Maximum

Mean

Std. Deviation

N

14.88
-1.829

18.47
2.231

16.50
.000

.884
1.000

70
70

.123

.536

.239

.091

70

14.85
-2.240
-2.340
-2.487
-2.530
-2.595
.159
.000
.002

18.62
2.376
2.482
2.622
2.965
2.752
20.672
.563
.300

16.49
.000
.000
.004
.008
.010
3.943
.027
.057

.903
.929
.971
1.028
1.046
1.054
4.017
.074
.058

70
70
70
70
70
70
70
70
70

a. Dependent Variable: Keputusan Membeli

Universitas Sumatera Utara

Charts

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Universitas Sumatera Utara

Lampiran 15

Tampak depan toko Youlanda Bakery and Cake Shop Delitua

Universitas Sumatera Utara

Situasi dalam ruangan toko Youlanda Bakery And Cake Shop Delitua

Peneliti bersama konsumen/ responden yang sedang mengisi kuesioner

Universitas Sumatera Utara

Tampak karyawan toko Youlanda Bakery and Cake Shop Delitua sedang
melayani konsumen

Universitas Sumatera Utara

Peneliti berfoto dengan kepala toko dan karyawan toko Youlanda Bakery
and Cake Shop Delitua

Universitas Sumatera Utara