Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Konsumen Pada Youlanda Bakery And Cake Shop Delitua
Lampiran 1
No.
KUESIONER
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN
PEMBELIAN KONSUMEN PADA YOULANDA BAKERY AND CAKE
SHOP DELITUA
Delitua, Maret 2014
Kepada Yth,
Bapak/ Ibu/ Saudara Responden
Pengunjung Toko Roti
Youlanda Bakery and Cake ShopDelitua
Dengan hormat,
Sehubungan dengan penyusunan skripsi yang berjudul “Analisis FaktorFaktor Yang Mempengaruhi Keputusan Pembelian Konsumen Pada Youlanda
Bakery And Cake Shop Delitua”, dengan ini saya memohon kepada Bapak/ Ibu/
Saudara untuk berkenan mengisi kuesioner yang terlampir.
Kerahasian identitas dan data Bapak/ Ibu/ Saudara dari hasil penelitian ini
dijamin dan hanya digunakan untuk kepentingan akademis serta merupakan
sumbangan bagi Program Studi Ilmu Administrasi Bisnis Universitas Sumatera
Utara.
Demikian disampaikan, atas perhatian dan kesediaan Bapak/ Ibu/ Saudara
untuk mengisi kuesioner ini saya ucapkan terima kasih.
Hormat Peneliti
Abdianta Perangin Angin
Universitas Sumatera Utara
I. Identitas Responden
Nama
:
Usia
:
Jenis kelamin
:
Pekerjaan
:
Laki-laki
Frekuensi Berkunjung per bulan :1-2 kali
Perempuan
3-4 kali5-6 kali
>7 kali
II. Petunjuk pengisian
1. Isilah kuesioner ini seobjektif mungkin, sesuai dengan penilaian yang anda
miliki terhadap usaha Youlanda Bakery and Cake Shop, karena kuesioner
ini dapat digunakan secara optimal apabila seluruh pertanyaan terjawab,
untuk itu harap diteliti kembali apakah semua pernyataan telah dijawab.
2. Berilah tanda check list (√) pada salah satu jawaban yang paling sesuai
dengan pendapat saudara.
Kriteria penilaian :
Sangat setuju (SS)
: diberi nilai 5
Setuju (S)
: diberi nilai 4
Kurang Setuju (KS)
: diberi nilai 3
Tidak Setuju (TS)
: diberi nilai 2
Sangat Tidak Setuju (STS)
: diberi nilai 1
Variabel Produk(Product)
SS
S
KS
TS
STS
Produk yang tersedia pada Youlanda Bakery and
Cake Shop selalu dijaga kebersihannya
Produk yang disediakan Youlanda Bakery and Cake
Shop selalu dalam keadaan baik
Produk Youlanda Bakery and Cake Shop memiliki
citarasa yang enak dan khas
Dari rasa dapat diketahui produk Youlanda Bakery
and Cake Shop terbuat dari bahan baku bermutu baik
Universitas Sumatera Utara
Produk Youlanda Bakery and Cake Shop memiliki
desain dan tampilan yang unik dan menarik
Produk Youlanda Bakery and Cake Shop memiliki
kemasan yang baik.
Variabel Harga (Price)
SS
S
KS
TS
STS
SS
S
KS
TS
STS
SS
S
KS
TS
STS
SS
S
KS
TS
STS
Harga produk Youlanda Bakery and Cake Shop
cukup terjangkau
Harga produk Youlanda Bakery and Cake Shop
sesuai dengan kuantitas/ jumlah produk yang
diberikan
Harga produk Youlanda Bakery and Cake Shop
sesuai dengan harga-harga secara umum
Variabel Lokasi (Place)
Lokasi Youlanda Bakery and Cake Shop cukup
strategis dan mudah dijangkau
Youlanda Bakery and Cake Shop memiliki lokasi
yang aman
Youlanda Bakery and Cake Shop memiliki lokasi
yang nyaman.
Variabel Pelayanan (Costumer Service)
Pramuniaga Youlanda Bakery and Cake Shop ramah,
sopan
dan
cepat
tanggap
terhadap
kebutuhan
konsumen
Pramuniaga Youlanda Bakery and Cake Shop
berpenampilan rapi, bersih dan menarik
Suasana dalam ruangan Youlanda Bakery and Cake
Shop nyaman dan terdapat penerangan yang cukup
Youlanda Bakery and Cake Shop menyediakan lahan
parkir yang cukup luas
Variabel Keputusan Pembelian
Youlanda Bakery and Cake Shop menyediakan
produk yang sesuai dengan kebutuhan anda.
Universitas Sumatera Utara
Youlanda Bakery and Cake Shop menyediakan
produk yang sesuai dengan selera anda
Membeli produk yang disediakan Youlanda Bakery
and Cake Shop merupakan keputusan yang tepat
Mereferensikan Youlanda Bakery and Cake Shop
merupakan keputusan yang tepat
KOMENTAR KHUSUS :
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Saya ucapkan terima kasih atas partisipasi anda dalam mengisi kuesioner
ini.
Peneliti
Universitas Sumatera Utara
Lampiran 2
Produk
Harga
Lokasi
Pelayanan
keputusan Beli
Pertanyaan ke-
Pertanyaan
ke-
Pertanyaan
ke-
Pertanyaan ke-
Pertanyaan ke-
Identitas Responden
No
respo.
Usia
Jenis Kelamin
Pekerjaan
Frekuensi
Berkunjung
1
2
3
4
5
6
1
2
3
1
2
3
1
2
3
4
1
2
3
4
1
20
Perempuan
Mahasiswa/i
1
4
4
4
4
4
4
3
3
4
4
4
4
4
4
4
4
4
3
4
4
2
35
Laki-laki
Wiraswasta
2
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
3
46
Perempuan
Ibu Rumah Tangga
7
4
4
4
3
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
28
Perempuan
Ibu Rumah Tangga
2
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
5
15
Perempuan
Pelajar
1
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
3
4
4
4
4
6
43
Laki-laki
Guru
2
5
5
5
5
4
5
5
5
4
5
5
5
4
5
4
4
4
4
4
4
7
40
Perempuan
Ibu Rumah Tangga
2
4
4
4
4
4
4
4
4
3
4
4
4
4
4
4
4
4
4
4
4
8
40
Perempuan
Ibu Rumah Tangga
4
4
4
4
4
4
4
4
4
3
4
4
4
4
4
4
4
4
4
4
4
9
43
Laki-laki
Karyawan
7
5
4
5
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
10
55
Perempuan
Wiraswasta
7
4
4
3
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
11
19
Perempuan
Karyawan
7
4
4
5
4
4
4
5
4
4
4
4
4
4
4
4
4
4
5
4
4
12
35
Laki-laki
Wiraswasta
3
4
4
4
4
4
4
4
4
4
5
4
4
5
4
4
4
4
4
4
4
13
25
Perempuan
Ibu Rumah Tangga
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
14
19
Perempuan
Karyawan
2
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
15
24
Perempuan
Wiraswasta
3
3
4
4
3
4
4
4
4
4
4
4
4
3
4
4
4
4
4
4
4
16
25
Perempuan
Ibu Rumah Tangga
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
5
5
5
4
4
17
21
Perempuan
Mahasiswa/i
1
4
4
4
4
4
4
4
5
5
5
4
4
4
4
5
5
4
4
4
4
18
36
Laki-laki
Wiraswasta
5
5
4
4
4
4
4
4
4
4
4
4
4
5
4
5
4
4
4
4
4
19
20
Perempuan
Mahasiswa/i
1
5
5
4
3
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
20
18
Perempuan
Mahasiswa/i
7
3
4
4
4
3
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
Universitas Sumatera Utara
21
40
Perempuan
Ibu Rumah Tangga
2
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
22
26
Laki-laki
Petani
2
4
4
3
4
4
4
4
4
4
4
4
4
4
4
4
5
4
4
4
4
23
26
Laki-laki
Wiraswasta
3
4
4
4
4
5
4
4
4
4
4
5
4
4
4
4
5
4
4
4
4
24
30
Perempuan
Ibu Rumah Tangga
5
5
5
5
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
25
30
Laki-laki
Wiraswasta
2
4
4
4
4
4
4
4
4
4
5
5
5
4
5
4
4
4
4
4
4
26
40
Perempuan
Ibu Rumah Tangga
1
4
4
4
4
4
4
4
4
4
4
4
4
4
4
3
4
4
4
4
4
27
25
Laki-laki
Wiraswasta
2
4
4
4
4
3
4
4
4
4
5
5
4
4
4
4
5
4
3
4
4
28
60
Laki-laki
Pensiun
1
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
29
55
Perempuan
Ibu Rumah Tangga
1
4
4
4
4
4
4
3
3
3
4
4
4
3
4
4
4
4
4
4
4
30
34
Perempuan
Perawat
5
5
5
5
4
4
5
4
4
4
5
5
5
4
4
4
5
4
4
4
4
31
17
Perempuan
Pelajar
7
4
4
4
4
4
4
4
4
4
4
4
4
3
4
4
4
4
4
4
4
32
17
Perempuan
Pelajar
2
5
5
5
5
5
5
4
5
5
5
4
4
4
5
5
5
4
5
4
5
33
29
Perempuan
Ibu Rumah Tangga
3
4
4
4
4
4
4
3
3
3
5
5
5
3
4
4
5
3
4
4
4
34
16
Perempuan
Pelajar
4
5
4
4
4
4
4
4
4
4
4
4
4
3
4
4
4
4
4
4
4
35
34
Perempuan
Ibu Rumah Tangga
3
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
36
35
Perempuan
Ibu Rumah Tangga
1
4
4
4
4
4
4
4
4
4
4
4
4
5
5
5
5
4
4
4
4
37
34
Perempuan
Ibu Rumah Tangga
1
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
38
23
Laki-laki
Dosen
3
4
4
4
4
4
4
5
4
4
5
4
4
4
5
5
4
4
4
4
4
39
32
Laki-laki
Karyawan
1
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
40
19
Laki-laki
Wiraswasta
2
5
4
3
4
4
4
3
3
4
1
3
4
3
4
5
5
4
4
5
5
41
31
Laki-laki
Karyawan
2
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
42
27
Perempuan
Ibu Rumah Tangga
1
4
4
4
4
4
4
3
3
3
4
4
4
3
4
4
4
4
3
4
4
43
17
Perempuan
Pelajar
3
4
4
5
4
4
4
4
4
4
4
4
4
4
5
4
4
4
5
5
4
44
37
Perempuan
Ibu Rumah Tangga
4
5
5
5
5
4
4
4
4
4
4
4
4
4
5
5
5
4
4
4
4
45
19
Laki-laki
Karyawan
2
5
5
5
2
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
46
23
Perempuan
Ibu Rumah Tangga
1
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
Universitas Sumatera Utara
47
28
Laki-laki
Karyawan
3
5
5
5
5
4
5
4
4
4
5
5
5
4
5
5
4
5
5
4
4
48
35
Perempuan
Ibu Rumah Tangga
1
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
49
27
Laki-laki
Karyawan
2
5
5
5
5
3
5
2
4
2
4
4
4
1
4
4
4
4
3
4
4
50
33
Perempuan
Ibu Rumah Tangga
4
5
5
5
4
4
5
4
4
4
4
4
4
4
4
4
4
4
4
4
4
51
21
Laki-laki
Mahasiswa/i
2
4
4
5
4
4
5
5
4
5
4
4
4
4
4
5
5
4
4
4
3
52
20
Laki-laki
Karyawan
1
5
5
5
5
5
4
5
5
5
5
5
5
4
4
5
5
5
5
5
5
53
26
Laki-laki
Wiraswasta
4
5
5
5
5
4
5
5
5
5
5
4
5
5
4
4
5
5
5
5
5
54
46
Laki-laki
Karyawan
2
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
55
24
Perempuan
Guru
2
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
56
19
Perempuan
Karyawan
3
5
5
5
5
5
5
5
3
4
5
5
5
5
5
5
4
4
4
4
4
57
25
Perempuan
Guru
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
58
22
Perempuan
Ibu Rumah Tangga
2
5
5
5
5
4
5
5
5
4
5
4
5
5
5
5
4
4
4
5
5
59
26
Perempuan
Ibu Rumah Tangga
1
4
4
4
4
4
4
3
3
3
4
4
4
3
4
4
4
4
4
4
4
60
27
Perempuan
Guru
2
4
3
3
3
4
3
4
4
4
4
4
4
4
4
4
4
4
4
3
3
61
32
Laki-laki
Wiraswasta
2
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
62
23
Perempuan
Wiraswasta
4
4
4
3
4
5
4
4
4
4
5
5
5
4
4
4
4
4
4
4
4
63
21
Perempuan
Mahasiswa/i
3
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
64
21
Perempuan
Guru
3
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
4
5
4
4
65
21
Laki-laki
Mahasiswa/i
1
4
4
5
4
5
4
4
4
4
5
5
5
5
5
5
5
4
4
4
4
66
21
Perempuan
Mahasiswa/i
1
5
5
4
4
5
5
4
4
4
4
4
4
4
5
5
5
4
4
4
5
67
23
Laki-laki
Wiraswasta
1
4
4
5
4
5
4
4
4
4
5
5
5
5
5
5
5
4
5
4
4
68
21
Perempuan
Wiraswasta
4
5
5
5
5
5
4
5
5
4
5
4
4
4
5
5
5
5
5
4
4
69
21
Perempuan
Wiraswasta
3
5
5
5
5
5
5
5
5
5
5
5
5
5
4
5
4
4
4
4
4
70
22
Laki-laki
Perawat
3
5
5
5
4
5
5
5
4
5
5
4
4
5
5
5
5
5
4
4
4
Universitas Sumatera Utara
Lampiran 3
SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif
\Deskripsi '+
'Responden\Deskripsi Responden.sav'
/COMPRESSED.
FREQUENCIES VARIABLES=us jk pkrj frk
/ORDER=ANALYSIS.
Frequencies
Notes
Output Created
Comments
05-Apr-2014 17:52:04
Input
Data
Missing Value Handling
Active Dataset
Filter
Weight
Split File
N of Rows in Working Data
File
Definition of Missing
Cases Used
Syntax
Resources
C:\Users\Abdianta\Documents\spss
nangin\analisis deskriptif\deskriptif.sav
DataSet1
70
User-defined missing values are treated
as missing.
Statistics are based on all cases with
valid data.
FREQUENCIES VARIABLES=us jk pkrj
frk
/ORDER=ANALYSIS.
Processor Time
00:00:00.031
Elapsed Time
00:00:00.015
[DataSet1] C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif\de
skriptif.sav
Statistics
Usia
N
Valid
Missing
Jenis Kelamin
Frekuensi
Kunjungan
Pekerjaan
70
70
70
70
0
0
0
0
Universitas Sumatera Utara
Frequency Table
Usia
Frequency
Valid
Percent
Valid Percent
Cumulative
Percent
15
1
1.4
1.4
1.4
16
1
1.4
1.4
2.9
17
3
4.3
4.3
7.1
18
1
1.4
1.4
8.6
19
5
7.1
7.1
15.7
20
3
4.3
4.3
20.0
21
8
11.4
11.4
31.4
22
2
2.9
2.9
34.3
23
4
5.7
5.7
40.0
24
2
2.9
2.9
42.9
25
4
5.7
5.7
48.6
26
4
5.7
5.7
54.3
27
3
4.3
4.3
58.6
28
2
2.9
2.9
61.4
29
1
1.4
1.4
62.9
30
2
2.9
2.9
65.7
31
1
1.4
1.4
67.1
32
2
2.9
2.9
70.0
33
1
1.4
1.4
71.4
34
3
4.3
4.3
75.7
35
4
5.7
5.7
81.4
36
1
1.4
1.4
82.9
37
1
1.4
1.4
84.3
40
4
5.7
5.7
90.0
43
2
2.9
2.9
92.9
46
2
2.9
2.9
95.7
55
2
2.9
2.9
98.6
60
1
1.4
1.4
100.0
70
100.0
100.0
Total
Jenis Kelamin
Frequency
Valid
Percent
Cumulative
Percent
Valid Percent
Laki-laki
25
35.7
35.7
35.7
Perempuan
45
64.3
64.3
100.0
Total
70
100.0
100.0
Universitas Sumatera Utara
Pekerjaan
Frequency
Valid
Percent
Cumulative
Percent
Valid Percent
Mahasiswa/i
8
11.4
11.4
11.4
Wiraswasta
15
21.4
21.4
32.9
Ibu Rumah Tangga
21
30.0
30.0
62.9
Pelajar
5
7.1
7.1
70.0
Guru
5
7.1
7.1
77.1
11
15.7
15.7
92.9
Petani
1
1.4
1.4
94.3
Pensiun
1
1.4
1.4
95.7
Perawat
2
2.9
2.9
98.6
Dosen
1
1.4
1.4
100.0
70
100.0
100.0
Karyawan
Total
Frekuensi Kunjungan
Frequency
Valid
Percent
Valid Percent
Cumulative
Percent
1-2
18
25.7
25.7
25.7
3-4
20
28.6
28.6
54.3
5-6
13
18.6
18.6
72.9
7
9
12.9
12.9
85.7
5
4
5.7
5.7
91.4
7
6
8.6
8.6
100.0
70
100.0
100.0
Total
Universitas Sumatera Utara
Lampiran 4
GET
FILE='C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\variabel
kep. beli.sav'.
DATASET NAME DataSet0 WINDOW=FRONT.
SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif
\Distribusi '+
'Jawaban\distribusi jawaban Kep. beli.sav'
/COMPRESSED.
FREQUENCIES VARIABLES=Y1.1 Y1.2 Y1.3 Y1.4
/ORDER=ANALYSIS.
Frequencies
Notes
Output Created
Comments
05-Apr-2014 20:46:17
Input
Data
Missing Value Handling
Active Dataset
Filter
Weight
Split File
N of Rows in Working Data File
70
Definition of Missing
User-defined missing values are treated as
missing.
Cases Used
Statistics are based on all cases with valid
data.
FREQUENCIES VARIABLES=Y1.1 Y1.2
Y1.3 Y1.4
/ORDER=ANALYSIS.
Syntax
Resources
C:\Users\Abdianta\Documents\spss
nangin\analisis deskriptif\Distribusi
Jawaban\distribusi jawaban Kep. beli.sav
DataSet1
Processor Time
00:00:00.016
Elapsed Time
00:00:00.015
[DataSet1] C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif\Di
stribusi Jawaban\distribusi jawaban Kep. beli.sav
Statistics
Y1.1
N
Valid
Missing
Y1.2
Y1.3
Y1.4
70
70
70
70
0
0
0
0
Universitas Sumatera Utara
Frequency Table
Y1.1
Frequency
Valid
KS
S
Valid Percent
Cumulative
Percent
1
1.4
1.4
60
85.7
85.7
87.1
9
12.9
12.9
100.0
70
100.0
100.0
SS
Total
Percent
1.4
Y1.2
Frequency
Valid
KS
Percent
Valid Percent
Cumulative
Percent
4
5.7
5.7
5.7
S
53
75.7
75.7
81.4
SS
13
18.6
18.6
100.0
Total
70
100.0
100.0
Y1.3
Frequency
Valid
KS
S
Valid Percent
Cumulative
Percent
1
1.4
1.4
1.4
61
87.1
87.1
88.6
8
11.4
11.4
100.0
70
100.0
100.0
SS
Total
Percent
Y1.4
Frequency
Valid
KS
S
SS
Total
Percent
Valid Percent
Cumulative
Percent
2
2.9
2.9
2.9
59
84.3
84.3
87.1
9
12.9
12.9
100.0
70
100.0
100.0
Universitas Sumatera Utara
Lampiran 5
GET
FILE='C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\variabel
produk.sav'.
DATASET NAME DataSet0 WINDOW=FRONT.
SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif
\distribusi '+
'jawaban\distribusi jawaban.sav'
/COMPRESSED.
FREQUENCIES VARIABLES=X1.1 X1.2 X1.3 X1.4 X1.5 X1.6
/ORDER=ANALYSIS.
Frequencies
Notes
Output Created
Comments
05-Apr-2014 20:05:36
Input
Data
Missing Value Handling
Active Dataset
Filter
Weight
Split File
N of Rows in Working Data File
70
Definition of Missing
User-defined missing values are treated as
missing.
Cases Used
Statistics are based on all cases with valid
data.
FREQUENCIES VARIABLES=X1.1 X1.2
X1.3 X1.4 X1.5 X1.6
/ORDER=ANALYSIS.
Syntax
Resources
C:\Users\Abdianta\Documents\spss
nangin\analisis deskriptif\distribusi
jawaban\distribusi jawaban.sav
DataSet1
Processor Time
00:00:00.016
Elapsed Time
00:00:00.016
[DataSet1] C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif\di
stribusi jawaban\distribusi jawaban.sav
Statistics
X1.1
N
Valid
Missing
X1.2
X1.3
X1.4
X1.5
X1.6
70
70
70
70
70
70
0
0
0
0
0
0
Universitas Sumatera Utara
Frequency Table
X1.1
Frequency
Valid
Kurang Setuju
Percent
Valid Percent
Cumulative
Percent
2
2.9
2.9
2.9
Setuju
44
62.9
62.9
65.7
Sangat Setuju
24
34.3
34.3
100.0
Total
70
100.0
100.0
X1.2
Frequency
Valid
Kurang Setuju
Percent
Valid Percent
Cumulative
Percent
1
1.4
1.4
1.4
Setuju
49
70.0
70.0
71.4
Sangat Setuju
20
28.6
28.6
100.0
Total
70
100.0
100.0
X1.3
Frequency
Valid
Kurang Setuju
Percent
Valid Percent
Cumulative
Percent
5
7.1
7.1
7.1
Setuju
41
58.6
58.6
65.7
Sangat Setuju
24
34.3
34.3
100.0
Total
70
100.0
100.0
X1.4
Frequency
Valid
Tidak Setuju
Kurang Setuju
Percent
1
1.4
Valid Percent
1.4
Cumulative
Percent
1.4
4
5.7
5.7
7.1
Setuju
52
74.3
74.3
81.4
Sangat Setuju
13
18.6
18.6
100.0
Total
70
100.0
100.0
Universitas Sumatera Utara
X1.5
Frequency
Valid
Kurang Setuju
Percent
Valid Percent
Cumulative
Percent
3
4.3
4.3
4.3
Setuju
52
74.3
74.3
78.6
Sangat Setuju
15
21.4
21.4
100.0
Total
70
100.0
100.0
X1.6
Frequency
Valid
Kurang Setuju
Percent
Valid Percent
Cumulative
Percent
1
1.4
1.4
1.4
Setuju
52
74.3
74.3
75.7
Sangat Setuju
17
24.3
24.3
100.0
Total
70
100.0
100.0
Universitas Sumatera Utara
Lampiran 6
GET
FILE='C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\variabel
harga.sav'.
DATASET NAME DataSet0 WINDOW=FRONT.
SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif
\Distribusi '+
'Jawaban\distribusi jawaban harga.sav'
/COMPRESSED.
FREQUENCIES VARIABLES=X2.1 X2.2 X2.3
/ORDER=ANALYSIS.
Frequencies
Notes
Output Created
Comments
05-Apr-2014 21:04:25
Input
Data
Missing Value Handling
Active Dataset
Filter
Weight
Split File
N of Rows in Working Data File
70
Definition of Missing
User-defined missing values are treated as
missing.
Cases Used
Statistics are based on all cases with valid
data.
FREQUENCIES VARIABLES=X2.1 X2.2
X2.3
/ORDER=ANALYSIS.
Syntax
Resources
C:\Users\Abdianta\Documents\spss
nangin\analisis deskriptif\Distribusi
Jawaban\distribusi jawaban harga.sav
DataSet1
Processor Time
00:00:00.016
Elapsed Time
00:00:00.015
[DataSet1] C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif\Di
stribusi Jawaban\distribusi jawaban harga.sav
Statistics
X2.1
N
Valid
Missing
X2.2
X2.3
70
70
70
0
0
0
Universitas Sumatera Utara
Frequency Table
X2.1
Frequency
Valid
TS
Percent
1
KS
1.4
Valid Percent
Cumulative
Percent
1.4
1.4
6
8.6
8.6
10.0
S
48
68.6
68.6
78.6
SS
15
21.4
21.4
100.0
Total
70
100.0
100.0
X2.2
Frequency
Valid
KS
Percent
Valid Percent
Cumulative
Percent
7
10.0
10.0
10.0
S
51
72.9
72.9
82.9
SS
12
17.1
17.1
100.0
Total
70
100.0
100.0
X2.3
Frequency
Valid
Percent
Valid Percent
Cumulative
Percent
TS
1
1.4
1.4
1.4
KS
6
8.6
8.6
10.0
S
52
74.3
74.3
84.3
SS
11
15.7
15.7
100.0
Total
70
100.0
100.0
Universitas Sumatera Utara
Lampiran 7
GET
FILE='C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\variabel
lokasi.sav'.
DATASET NAME DataSet0 WINDOW=FRONT.
SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif
\Distribusi '+
'Jawaban\distribusi jawaban lokasi.sav'
/COMPRESSED.
SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif
\Distribusi '+
'Jawaban\distribusi jawaban lokasi.sav' /COMPRESSED.
FREQUENCIES VARIABLES=X3.1 X3.2 X3.3
/ORDER=ANALYSIS.
Frequencies
Notes
Output Created
Comments
05-Apr-2014 21:22:50
Input
Data
Missing Value Handling
Active Dataset
Filter
Weight
Split File
N of Rows in Working Data File
70
Definition of Missing
User-defined missing values are treated as
missing.
Cases Used
Statistics are based on all cases with valid
data.
FREQUENCIES VARIABLES=X3.1 X3.2
X3.3
/ORDER=ANALYSIS.
Syntax
Resources
C:\Users\Abdianta\Documents\spss
nangin\analisis deskriptif\Distribusi
Jawaban\distribusi jawaban lokasi.sav
DataSet1
Processor Time
00:00:00.000
Elapsed Time
00:00:00.000
[DataSet1] C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif\Di
stribusi Jawaban\distribusi jawaban lokasi.sav
Statistics
X3.1
N
Valid
Missing
X3.2
X3.3
70
70
70
0
0
0
Universitas Sumatera Utara
Frequency Table
X3.1
Frequency
Valid
STS
Percent
Valid Percent
Cumulative
Percent
1
1.4
1.4
1.4
S
45
64.3
64.3
65.7
SS
24
34.3
34.3
100.0
Total
70
100.0
100.0
X3.2
Frequency
Valid
KS
Percent
Valid Percent
Cumulative
Percent
1
1.4
1.4
1.4
S
52
74.3
74.3
75.7
SS
17
24.3
24.3
100.0
Total
70
100.0
100.0
X3.3
Frequency
Valid
Percent
Valid Percent
Cumulative
Percent
S
53
75.7
75.7
75.7
SS
17
24.3
24.3
100.0
Total
70
100.0
100.0
Universitas Sumatera Utara
Lampiran 8
GET
FILE='C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\variabel
pelayanan.sav'.
DATASET NAME DataSet0 WINDOW=FRONT.
SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif
\Distribusi '+
'Jawaban\distribusi jawaban pelayanan.sav'
/COMPRESSED.
FREQUENCIES VARIABLES=X4.1 X4.2 X4.3 X4.4
/ORDER=ANALYSIS.
Frequencies
Notes
Output Created
Comments
Input
05-Apr-2014 21:14:16
Data
Missing Value Handling
Syntax
Resources
C:\Users\Abdianta\Documents\spss
nangin\analisis deskriptif\Distribusi
Jawaban\distribusi jawaban pelayanan.sav
Active Dataset
DataSet1
Filter
Weight
Split File
N of Rows in Working Data File
70
Definition of Missing
User-defined missing values are treated as
missing.
Cases Used
Statistics are based on all cases with valid
data.
FREQUENCIES VARIABLES=X4.1 X4.2
X4.3 X4.4
/ORDER=ANALYSIS.
Processor Time
00:00:00.016
Elapsed Time
00:00:00.016
[DataSet1] C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif\Di
stribusi Jawaban\distribusi jawaban pelayanan.sav
Statistics
X4.1
N
Valid
Missing
X4.2
X4.3
X4.4
70
70
70
70
0
0
0
0
Universitas Sumatera Utara
Frequency Table
X4.1
Frequency
Valid
KS
S
Valid Percent
Cumulative
Percent
1
1.4
1.4
60
85.7
85.7
87.1
9
12.9
12.9
100.0
70
100.0
100.0
SS
Total
Percent
1.4
X4.2
Frequency
Valid
KS
Percent
Valid Percent
Cumulative
Percent
4
5.7
5.7
5.7
S
53
75.7
75.7
81.4
SS
13
18.6
18.6
100.0
Total
70
100.0
100.0
X4.3
Frequency
Valid
KS
S
Valid Percent
Cumulative
Percent
1
1.4
1.4
1.4
61
87.1
87.1
88.6
8
11.4
11.4
100.0
70
100.0
100.0
SS
Total
Percent
X4.4
Frequency
Valid
KS
S
SS
Total
Percent
Valid Percent
Cumulative
Percent
2
2.9
2.9
2.9
59
84.3
84.3
87.1
9
12.9
12.9
100.0
70
100.0
100.0
Universitas Sumatera Utara
Lampiran 9
SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\va
riabel kep. beli.sav'
/COMPRESSED.
RELIABILITY
/VARIABLES=Y1.1 Y1.2 Y1.3 Y1.4
/SCALE('ALL VARIABLES') ALL
/MODEL=ALPHA
/SUMMARY=TOTAL.
Reliability
Notes
Output Created
Comments
03-Apr-2014 08:49:14
Input
Data
Active Dataset
Filter
Weight
Split File
N of Rows in Working Data
File
Matrix Input
Missing Value Handling
Definition of Missing
Cases Used
Syntax
Resources
C:\Users\Abdianta\Documents\spss
nangin\valid & reliabel\variabel kep.
beli.sav
DataSet1
70
User-defined missing values are treated
as missing.
Statistics are based on all cases with
valid data for all variables in the
procedure.
RELIABILITY
/VARIABLES=Y1.1 Y1.2 Y1.3 Y1.4
/SCALE('ALL VARIABLES') ALL
/MODEL=ALPHA
/SUMMARY=TOTAL.
Processor Time
00:00:00.015
Elapsed Time
00:00:00.020
[DataSet1] C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\varia
bel kep. beli.sav
Scale: ALL VARIABLES
Case Processing Summary
N
Cases
Valid
a
Excluded
Total
%
70
100.0
0
.0
70
100.0
a. Listwise deletion based on all variables in the
procedure.
Universitas Sumatera Utara
Reliability Statistics
Cronbach's Alpha
N of Items
.802
4
Item-Total Statistics
Scale Mean if
Item Deleted
Y1.1
Y1.2
Y1.3
Y1.4
12.33
12.31
12.34
12.34
Scale Variance if Corrected Item- Cronbach's Alpha
Item Deleted
Total Correlation if Item Deleted
1.006
.856
.982
.953
.612
.561
.700
.638
.756
.797
.720
.742
Universitas Sumatera Utara
Lampiran 10
SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\va
riabel produk.sav'
/COMPRESSED.
RELIABILITY
/VARIABLES=X1.1 X1.2 X1.3 X1.4 X1.5 X1.6
/SCALE('ALL VARIABLES') ALL
/MODEL=ALPHA
/SUMMARY=TOTAL.
Reliability
Notes
Output Created
Comments
Input
03-Apr-2014 08:44:38
Data
Active Dataset
Filter
Weight
Split File
N of Rows in Working Data
File
Matrix Input
Missing Value Handling
Definition of Missing
Cases Used
Syntax
Resources
C:\Users\Abdianta\Documents\spss
nangin\valid & reliabel\variabel
produk.sav
DataSet1
70
User-defined missing values are treated
as missing.
Statistics are based on all cases with
valid data for all variables in the
procedure.
RELIABILITY
/VARIABLES=X1.1 X1.2 X1.3 X1.4 X1.5
X1.6
/SCALE('ALL VARIABLES') ALL
/MODEL=ALPHA
/SUMMARY=TOTAL.
Processor Time
00:00:00.000
Elapsed Time
00:00:00.009
[DataSet1] C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\varia
bel produk.sav
Scale: ALL VARIABLES
Case Processing Summary
N
Cases
Valid
Excludeda
Total
%
70
100.0
0
.0
70
100.0
Universitas Sumatera Utara
Case Processing Summary
N
Cases
Valid
%
70
a
Excluded
Total
100.0
0
.0
70
100.0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's Alpha
N of Items
.857
6
Item-Total Statistics
Scale Mean if
Item Deleted
X1.1
X1.2
X1.3
X1.4
X1.5
X1.6
21.04
21.09
21.09
21.26
21.19
21.13
Scale Variance if Corrected Item- Cronbach's Alpha
Item Deleted
Total Correlation if Item Deleted
3.723
3.674
3.645
4.194
4.530
3.969
.758
.890
.689
.472
.379
.749
.811
.789
.825
.865
.876
.816
Universitas Sumatera Utara
Lampiran 11
SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\va
riabel harga.sav'
/COMPRESSED.
RELIABILITY
/VARIABLES=X2.1 X2.2 X2.3
/SCALE('ALL VARIABLES') ALL
/MODEL=ALPHA
/SUMMARY=TOTAL.
Reliability
Notes
Output Created
Comments
03-Apr-2014 08:55:39
Input
Data
Active Dataset
Filter
Weight
Split File
N of Rows in Working Data
File
Matrix Input
Missing Value Handling
Definition of Missing
Cases Used
Syntax
Resources
C:\Users\Abdianta\Documents\spss
nangin\valid & reliabel\variabel harga.sav
DataSet0
70
User-defined missing values are treated
as missing.
Statistics are based on all cases with
valid data for all variables in the
procedure.
RELIABILITY
/VARIABLES=X2.1 X2.2 X2.3
/SCALE('ALL VARIABLES') ALL
/MODEL=ALPHA
/SUMMARY=TOTAL.
Processor Time
00:00:00.031
Elapsed Time
00:00:00.010
[DataSet0] C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\varia
bel harga.sav
Scale: ALL VARIABLES
Case Processing Summary
N
Cases
Valid
a
Excluded
Total
%
70
100.0
0
.0
70
100.0
a. Listwise deletion based on all variables in the
procedure.
Universitas Sumatera Utara
Reliability Statistics
Cronbach's Alpha
N of Items
.869
3
Item-Total Statistics
Scale Mean if
Item Deleted
X2.1
X2.2
X2.3
8.11
8.14
8.17
Scale Variance if Corrected Item- Cronbach's Alpha
Item Deleted
Total Correlation if Item Deleted
.943
1.139
1.043
.785
.713
.761
.786
.850
.806
Universitas Sumatera Utara
Lampiran 12
SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\va
riabel lokasi.sav'
/COMPRESSED.
RELIABILITY
/VARIABLES=X3.1 X3.2 X3.3
/SCALE('ALL VARIABLES') ALL
/MODEL=ALPHA
/SUMMARY=TOTAL.
Reliability
Notes
Output Created
Comments
03-Apr-2014 09:02:16
Input
Data
Active Dataset
Filter
Weight
Split File
N of Rows in Working Data
File
Matrix Input
Missing Value Handling
Definition of Missing
Cases Used
Syntax
Resources
C:\Users\Abdianta\Documents\spss
nangin\valid & reliabel\variabel lokasi.sav
DataSet1
70
User-defined missing values are treated
as missing.
Statistics are based on all cases with
valid data for all variables in the
procedure.
RELIABILITY
/VARIABLES=X3.1 X3.2 X3.3
/SCALE('ALL VARIABLES') ALL
/MODEL=ALPHA
/SUMMARY=TOTAL.
Processor Time
00:00:00.016
Elapsed Time
00:00:00.008
[DataSet1] C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\varia
bel lokasi.sav
Scale: ALL VARIABLES
Case Processing Summary
N
Cases
Valid
a
Excluded
Total
%
70
100.0
0
.0
70
100.0
a. Listwise deletion based on all variables in the
procedure.
Universitas Sumatera Utara
Reliability Statistics
Cronbach's Alpha
N of Items
.870
3
Item-Total Statistics
Scale Mean if
Item Deleted
X3.1
X3.2
X3.3
8.47
8.54
8.53
Scale Variance if Corrected Item- Cronbach's Alpha
Item Deleted
Total Correlation if Item Deleted
.717
.918
1.006
.718
.840
.770
.899
.751
.818
Universitas Sumatera Utara
Lampiran 13
NEW FILE.
DATASET NAME DataSet3 WINDOW=FRONT.
SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\va
riabel pelayanani.sav'
/COMPRESSED.
RELIABILITY
/VARIABLES=X4.1 X4.2 X4.3 X4.4
/SCALE('ALL VARIABLES') ALL
/MODEL=ALPHA
/SUMMARY=TOTAL.
Reliability
Notes
Output Created
Comments
Input
03-Apr-2014 09:16:16
Data
Active Dataset
Filter
Weight
Split File
N of Rows in Working Data
File
Matrix Input
Missing Value Handling
Definition of Missing
Cases Used
Syntax
Resources
C:\Users\Abdianta\Documents\spss
nangin\valid & reliabel\variabel
pelayanani.sav
DataSet3
70
User-defined missing values are treated
as missing.
Statistics are based on all cases with
valid data for all variables in the
procedure.
RELIABILITY
/VARIABLES=X4.1 X4.2 X4.3 X4.4
/SCALE('ALL VARIABLES') ALL
/MODEL=ALPHA
/SUMMARY=TOTAL.
Processor Time
00:00:00.000
Elapsed Time
00:00:00.011
[DataSet3] C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\varia
bel pelayanani.sav
Universitas Sumatera Utara
Scale: ALL VARIABLES
Case Processing Summary
N
Cases
Valid
a
Excluded
Total
%
70
100.0
0
.0
70
100.0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's Alpha
N of Items
.802
4
Item-Total Statistics
Scale Mean if
Item Deleted
X4.1
X4.2
X4.3
X4.4
12.33
12.31
12.34
12.34
Scale Variance if Corrected Item- Cronbach's Alpha
Item Deleted
Total Correlation if Item Deleted
1.006
.856
.982
.953
.612
.561
.700
.638
.756
.797
.720
.742
Universitas Sumatera Utara
Lampiran 14
GET
FILE='C:\Users\Abdianta\Documents\spss nangin\uji asumsi klasik + reg.
berganda\independen & dependen Variabel.sav'.
DATASET NAME DataSet0 WINDOW=FRONT.
SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\uji asumsi klasik +
reg. '+
'berganda\independen & dependen Variabel.sav' /COMPRESSED.
REGRESSION
/DESCRIPTIVES MEAN STDDEV CORR SIG N
/MISSING LISTWISE
/STATISTICS COEFF OUTS CI BCOV R ANOVA COLLIN TOL CHANGE ZPP
/CRITERIA=PIN(.05) POUT(.10)
/NOORIGIN
/DEPENDENT kep.beli
/METHOD=ENTER produk harga lokasi pelayanan
/SCATTERPLOT=(*SDRESID ,*ZPRED)
/RESIDUALS DURBIN HIST(ZRESID) NORM(ZRESID).
Regression
Notes
Output Created
Comments
Input
Missing Value Handling
Syntax
Resources
06-Apr-2014 08:39:45
Data
C:\Users\Abdianta\Documents\spss
nangin\uji asumsi klasik + reg.
berganda\independen & dependen
Variabel.sav
DataSet1
Active Dataset
Filter
Weight
Split File
N of Rows in Working Data File
70
Definition of Missing
User-defined missing values are treated as
missing.
Cases Used
Statistics are based on cases with no
missing values for any variable used.
REGRESSION
/DESCRIPTIVES MEAN STDDEV CORR
SIG N
/MISSING LISTWISE
/STATISTICS COEFF OUTS CI BCOV R
ANOVA COLLIN TOL CHANGE ZPP
/CRITERIA=PIN(.05) POUT(.10)
/NOORIGIN
/DEPENDENT kep.beli
/METHOD=ENTER produk harga lokasi
pelayanan
/SCATTERPLOT=(*SDRESID ,*ZPRED)
/RESIDUALS DURBIN HIST(ZRESID)
NORM(ZRESID).
Processor Time
00:00:01.762
Elapsed Time
00:00:01.701
Memory Required
Additional Memory Required for
Residual Plots
2300 bytes
888 bytes
Universitas Sumatera Utara
[DataSet1] C:\Users\Abdianta\Documents\spss nangin\uji asumsi klasik + reg. berganda\independen
Descriptive Statistics
Mean
Keputusan Membeli
Produk
Harga
Lokasi
Pelayanan
Std. Deviation
16.50
25.39
12.19
12.81
16.90
& dependen Variabel.sav
N
1.283
2.373
1.467
1.386
1.616
70
70
70
70
70
Correlations
Keputusan
Membeli
Pearson Correlation
Sig. (1-tailed)
N
Keputusan Membeli
Produk
Harga
Lokasi
Pelayanan
1.000
.564
.612
.363
.549
Produk
.564
1.000
.504
.560
.577
Harga
.612
.504
1.000
.480
.656
Lokasi
.363
.560
.480
1.000
.522
Pelayanan
.549
.577
.656
.522
1.000
.
.000
.000
.001
.000
Keputusan Membeli
Produk
.000
.
.000
.000
.000
Harga
.000
.000
.
.000
.000
Lokasi
.001
.000
.000
.
.000
Pelayanan
.000
.000
.000
.000
.
Keputusan Membeli
70
70
70
70
70
Produk
70
70
70
70
70
Harga
70
70
70
70
70
Lokasi
70
70
70
70
70
Pelayanan
70
70
70
70
70
Universitas Sumatera Utara
Variables Entered/Removedb
Model
Variables Entered
1
Pelayanan,
Lokasi, Produk,
Hargaa
Variables
Removed
Method
. Enter
a. All requested variables entered.
b. Dependent Variable: Keputusan Membeli
Model Summaryb
Statistics
Change Statistics
Model
R
1
.689a
R
Square
.475
Adjusted R
Square
Std. Error of
the Estimate
.443
R Square
Change
.957
F Change
.475
df1
14.719
Sig. F
Change
df2
4
65
.000
DurbinWatson
1.983
a. Predictors: (Constant), Pelayanan, Lokasi, Produk, Harga
b. Dependent Variable: Keputusan Membeli
ANOVAb
Model
1
Sum of Squares
df
Mean Square
Regression
53.945
4
13.486
Residual
59.555
65
.916
113.500
69
Total
F
14.719
Sig.
.000a
a. Predictors: (Constant), Pelayanan, Lokasi, Produk, Harga
b. Dependent Variable: Keputusan Membeli
Universitas Sumatera Utara
Coefficientsa
Unstandardized
Coefficients
Model
1
B
(Constant)
Std.
Error
6.854
1.408
Produk
.179
.065
Harga
.342
.107
Lokasi
-.081
.116
Pelayanan
Standardized
Coefficients
95% Confidence
Interval for B
Beta
t
Lower
Bound
Sig.
Upper
Bound
Collinearity
Statistics
Correlations
Zeroorder
Partial
Part
Toleran
ce
VIF
4.867
.000
4.042
9.666
.332
2.773
.007
.050
.308
.564
.325
.249
.565
1.771
.391
3.179
.002
.127
.556
.612
.367
.286
.534
1.873
.106
-.087
-.759
.451
-.293
.132
.363
-.094
-.068
.613
1.632
.104
.147
1.122
.266
-.091
.324
.549
.138
.101
.472
2.118
a. Dependent Variable: Keputusan Membeli
Coefficient Correlationsa
Model
1
Pelayanan
Correlations
Covariances
Lokasi
Produk
Harga
Pelayanan
1.000
-.183
-.287
-.475
Lokasi
-.183
1.000
-.342
-.153
Produk
-.287
-.342
1.000
-.136
Harga
-.475
-.153
-.136
1.000
.011
-.002
-.002
-.005
Lokasi
-.002
.011
-.002
-.002
Produk
-.002
-.002
.004
.000
Harga
-.005
-.002
.000
.012
Pelayanan
a. Dependent Variable: Keputusan Membeli
Universitas Sumatera Utara
Collinearity Diagnosticsa
Variance Proportions
Model
Dimensi
on
1
1
4.980
1.000
.00
.00
.00
.00
.00
2
.008
25.587
.18
.03
.63
.08
.02
3
.006
29.401
.41
.00
.00
.75
.02
4
.004
35.806
.37
.75
.08
.17
.04
5
.003
39.228
.04
.22
.29
.00
.92
Eigenvalue
Condition Index
(Constant)
Produk
Harga
Lokasi
Pelayanan
a. Dependent Variable: Keputusan Membeli
Residuals Statisticsa
Minimum
Predicted Value
Std. Predicted Value
Standard Error of Predicted
Value
Adjusted Predicted Value
Residual
Std. Residual
Stud. Residual
Deleted Residual
Stud. Deleted Residual
Mahal. Distance
Cook's Distance
Centered Leverage Value
Maximum
Mean
Std. Deviation
N
14.88
-1.829
18.47
2.231
16.50
.000
.884
1.000
70
70
.123
.536
.239
.091
70
14.85
-2.240
-2.340
-2.487
-2.530
-2.595
.159
.000
.002
18.62
2.376
2.482
2.622
2.965
2.752
20.672
.563
.300
16.49
.000
.000
.004
.008
.010
3.943
.027
.057
.903
.929
.971
1.028
1.046
1.054
4.017
.074
.058
70
70
70
70
70
70
70
70
70
a. Dependent Variable: Keputusan Membeli
Universitas Sumatera Utara
Charts
Universitas Sumatera Utara
Universitas Sumatera Utara
Lampiran 15
Tampak depan toko Youlanda Bakery and Cake Shop Delitua
Universitas Sumatera Utara
Situasi dalam ruangan toko Youlanda Bakery And Cake Shop Delitua
Peneliti bersama konsumen/ responden yang sedang mengisi kuesioner
Universitas Sumatera Utara
Tampak karyawan toko Youlanda Bakery and Cake Shop Delitua sedang
melayani konsumen
Universitas Sumatera Utara
Peneliti berfoto dengan kepala toko dan karyawan toko Youlanda Bakery
and Cake Shop Delitua
Universitas Sumatera Utara
No.
KUESIONER
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN
PEMBELIAN KONSUMEN PADA YOULANDA BAKERY AND CAKE
SHOP DELITUA
Delitua, Maret 2014
Kepada Yth,
Bapak/ Ibu/ Saudara Responden
Pengunjung Toko Roti
Youlanda Bakery and Cake ShopDelitua
Dengan hormat,
Sehubungan dengan penyusunan skripsi yang berjudul “Analisis FaktorFaktor Yang Mempengaruhi Keputusan Pembelian Konsumen Pada Youlanda
Bakery And Cake Shop Delitua”, dengan ini saya memohon kepada Bapak/ Ibu/
Saudara untuk berkenan mengisi kuesioner yang terlampir.
Kerahasian identitas dan data Bapak/ Ibu/ Saudara dari hasil penelitian ini
dijamin dan hanya digunakan untuk kepentingan akademis serta merupakan
sumbangan bagi Program Studi Ilmu Administrasi Bisnis Universitas Sumatera
Utara.
Demikian disampaikan, atas perhatian dan kesediaan Bapak/ Ibu/ Saudara
untuk mengisi kuesioner ini saya ucapkan terima kasih.
Hormat Peneliti
Abdianta Perangin Angin
Universitas Sumatera Utara
I. Identitas Responden
Nama
:
Usia
:
Jenis kelamin
:
Pekerjaan
:
Laki-laki
Frekuensi Berkunjung per bulan :1-2 kali
Perempuan
3-4 kali5-6 kali
>7 kali
II. Petunjuk pengisian
1. Isilah kuesioner ini seobjektif mungkin, sesuai dengan penilaian yang anda
miliki terhadap usaha Youlanda Bakery and Cake Shop, karena kuesioner
ini dapat digunakan secara optimal apabila seluruh pertanyaan terjawab,
untuk itu harap diteliti kembali apakah semua pernyataan telah dijawab.
2. Berilah tanda check list (√) pada salah satu jawaban yang paling sesuai
dengan pendapat saudara.
Kriteria penilaian :
Sangat setuju (SS)
: diberi nilai 5
Setuju (S)
: diberi nilai 4
Kurang Setuju (KS)
: diberi nilai 3
Tidak Setuju (TS)
: diberi nilai 2
Sangat Tidak Setuju (STS)
: diberi nilai 1
Variabel Produk(Product)
SS
S
KS
TS
STS
Produk yang tersedia pada Youlanda Bakery and
Cake Shop selalu dijaga kebersihannya
Produk yang disediakan Youlanda Bakery and Cake
Shop selalu dalam keadaan baik
Produk Youlanda Bakery and Cake Shop memiliki
citarasa yang enak dan khas
Dari rasa dapat diketahui produk Youlanda Bakery
and Cake Shop terbuat dari bahan baku bermutu baik
Universitas Sumatera Utara
Produk Youlanda Bakery and Cake Shop memiliki
desain dan tampilan yang unik dan menarik
Produk Youlanda Bakery and Cake Shop memiliki
kemasan yang baik.
Variabel Harga (Price)
SS
S
KS
TS
STS
SS
S
KS
TS
STS
SS
S
KS
TS
STS
SS
S
KS
TS
STS
Harga produk Youlanda Bakery and Cake Shop
cukup terjangkau
Harga produk Youlanda Bakery and Cake Shop
sesuai dengan kuantitas/ jumlah produk yang
diberikan
Harga produk Youlanda Bakery and Cake Shop
sesuai dengan harga-harga secara umum
Variabel Lokasi (Place)
Lokasi Youlanda Bakery and Cake Shop cukup
strategis dan mudah dijangkau
Youlanda Bakery and Cake Shop memiliki lokasi
yang aman
Youlanda Bakery and Cake Shop memiliki lokasi
yang nyaman.
Variabel Pelayanan (Costumer Service)
Pramuniaga Youlanda Bakery and Cake Shop ramah,
sopan
dan
cepat
tanggap
terhadap
kebutuhan
konsumen
Pramuniaga Youlanda Bakery and Cake Shop
berpenampilan rapi, bersih dan menarik
Suasana dalam ruangan Youlanda Bakery and Cake
Shop nyaman dan terdapat penerangan yang cukup
Youlanda Bakery and Cake Shop menyediakan lahan
parkir yang cukup luas
Variabel Keputusan Pembelian
Youlanda Bakery and Cake Shop menyediakan
produk yang sesuai dengan kebutuhan anda.
Universitas Sumatera Utara
Youlanda Bakery and Cake Shop menyediakan
produk yang sesuai dengan selera anda
Membeli produk yang disediakan Youlanda Bakery
and Cake Shop merupakan keputusan yang tepat
Mereferensikan Youlanda Bakery and Cake Shop
merupakan keputusan yang tepat
KOMENTAR KHUSUS :
..........................................................................................................................
....................................................................................................................................
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...................................................................................................................................
Saya ucapkan terima kasih atas partisipasi anda dalam mengisi kuesioner
ini.
Peneliti
Universitas Sumatera Utara
Lampiran 2
Produk
Harga
Lokasi
Pelayanan
keputusan Beli
Pertanyaan ke-
Pertanyaan
ke-
Pertanyaan
ke-
Pertanyaan ke-
Pertanyaan ke-
Identitas Responden
No
respo.
Usia
Jenis Kelamin
Pekerjaan
Frekuensi
Berkunjung
1
2
3
4
5
6
1
2
3
1
2
3
1
2
3
4
1
2
3
4
1
20
Perempuan
Mahasiswa/i
1
4
4
4
4
4
4
3
3
4
4
4
4
4
4
4
4
4
3
4
4
2
35
Laki-laki
Wiraswasta
2
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
3
46
Perempuan
Ibu Rumah Tangga
7
4
4
4
3
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
28
Perempuan
Ibu Rumah Tangga
2
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
5
15
Perempuan
Pelajar
1
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
3
4
4
4
4
6
43
Laki-laki
Guru
2
5
5
5
5
4
5
5
5
4
5
5
5
4
5
4
4
4
4
4
4
7
40
Perempuan
Ibu Rumah Tangga
2
4
4
4
4
4
4
4
4
3
4
4
4
4
4
4
4
4
4
4
4
8
40
Perempuan
Ibu Rumah Tangga
4
4
4
4
4
4
4
4
4
3
4
4
4
4
4
4
4
4
4
4
4
9
43
Laki-laki
Karyawan
7
5
4
5
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
10
55
Perempuan
Wiraswasta
7
4
4
3
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
11
19
Perempuan
Karyawan
7
4
4
5
4
4
4
5
4
4
4
4
4
4
4
4
4
4
5
4
4
12
35
Laki-laki
Wiraswasta
3
4
4
4
4
4
4
4
4
4
5
4
4
5
4
4
4
4
4
4
4
13
25
Perempuan
Ibu Rumah Tangga
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
14
19
Perempuan
Karyawan
2
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
15
24
Perempuan
Wiraswasta
3
3
4
4
3
4
4
4
4
4
4
4
4
3
4
4
4
4
4
4
4
16
25
Perempuan
Ibu Rumah Tangga
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
5
5
5
4
4
17
21
Perempuan
Mahasiswa/i
1
4
4
4
4
4
4
4
5
5
5
4
4
4
4
5
5
4
4
4
4
18
36
Laki-laki
Wiraswasta
5
5
4
4
4
4
4
4
4
4
4
4
4
5
4
5
4
4
4
4
4
19
20
Perempuan
Mahasiswa/i
1
5
5
4
3
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
20
18
Perempuan
Mahasiswa/i
7
3
4
4
4
3
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
Universitas Sumatera Utara
21
40
Perempuan
Ibu Rumah Tangga
2
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
22
26
Laki-laki
Petani
2
4
4
3
4
4
4
4
4
4
4
4
4
4
4
4
5
4
4
4
4
23
26
Laki-laki
Wiraswasta
3
4
4
4
4
5
4
4
4
4
4
5
4
4
4
4
5
4
4
4
4
24
30
Perempuan
Ibu Rumah Tangga
5
5
5
5
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
25
30
Laki-laki
Wiraswasta
2
4
4
4
4
4
4
4
4
4
5
5
5
4
5
4
4
4
4
4
4
26
40
Perempuan
Ibu Rumah Tangga
1
4
4
4
4
4
4
4
4
4
4
4
4
4
4
3
4
4
4
4
4
27
25
Laki-laki
Wiraswasta
2
4
4
4
4
3
4
4
4
4
5
5
4
4
4
4
5
4
3
4
4
28
60
Laki-laki
Pensiun
1
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
29
55
Perempuan
Ibu Rumah Tangga
1
4
4
4
4
4
4
3
3
3
4
4
4
3
4
4
4
4
4
4
4
30
34
Perempuan
Perawat
5
5
5
5
4
4
5
4
4
4
5
5
5
4
4
4
5
4
4
4
4
31
17
Perempuan
Pelajar
7
4
4
4
4
4
4
4
4
4
4
4
4
3
4
4
4
4
4
4
4
32
17
Perempuan
Pelajar
2
5
5
5
5
5
5
4
5
5
5
4
4
4
5
5
5
4
5
4
5
33
29
Perempuan
Ibu Rumah Tangga
3
4
4
4
4
4
4
3
3
3
5
5
5
3
4
4
5
3
4
4
4
34
16
Perempuan
Pelajar
4
5
4
4
4
4
4
4
4
4
4
4
4
3
4
4
4
4
4
4
4
35
34
Perempuan
Ibu Rumah Tangga
3
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
36
35
Perempuan
Ibu Rumah Tangga
1
4
4
4
4
4
4
4
4
4
4
4
4
5
5
5
5
4
4
4
4
37
34
Perempuan
Ibu Rumah Tangga
1
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
38
23
Laki-laki
Dosen
3
4
4
4
4
4
4
5
4
4
5
4
4
4
5
5
4
4
4
4
4
39
32
Laki-laki
Karyawan
1
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
40
19
Laki-laki
Wiraswasta
2
5
4
3
4
4
4
3
3
4
1
3
4
3
4
5
5
4
4
5
5
41
31
Laki-laki
Karyawan
2
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
42
27
Perempuan
Ibu Rumah Tangga
1
4
4
4
4
4
4
3
3
3
4
4
4
3
4
4
4
4
3
4
4
43
17
Perempuan
Pelajar
3
4
4
5
4
4
4
4
4
4
4
4
4
4
5
4
4
4
5
5
4
44
37
Perempuan
Ibu Rumah Tangga
4
5
5
5
5
4
4
4
4
4
4
4
4
4
5
5
5
4
4
4
4
45
19
Laki-laki
Karyawan
2
5
5
5
2
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
46
23
Perempuan
Ibu Rumah Tangga
1
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
Universitas Sumatera Utara
47
28
Laki-laki
Karyawan
3
5
5
5
5
4
5
4
4
4
5
5
5
4
5
5
4
5
5
4
4
48
35
Perempuan
Ibu Rumah Tangga
1
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
49
27
Laki-laki
Karyawan
2
5
5
5
5
3
5
2
4
2
4
4
4
1
4
4
4
4
3
4
4
50
33
Perempuan
Ibu Rumah Tangga
4
5
5
5
4
4
5
4
4
4
4
4
4
4
4
4
4
4
4
4
4
51
21
Laki-laki
Mahasiswa/i
2
4
4
5
4
4
5
5
4
5
4
4
4
4
4
5
5
4
4
4
3
52
20
Laki-laki
Karyawan
1
5
5
5
5
5
4
5
5
5
5
5
5
4
4
5
5
5
5
5
5
53
26
Laki-laki
Wiraswasta
4
5
5
5
5
4
5
5
5
5
5
4
5
5
4
4
5
5
5
5
5
54
46
Laki-laki
Karyawan
2
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
55
24
Perempuan
Guru
2
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
56
19
Perempuan
Karyawan
3
5
5
5
5
5
5
5
3
4
5
5
5
5
5
5
4
4
4
4
4
57
25
Perempuan
Guru
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
58
22
Perempuan
Ibu Rumah Tangga
2
5
5
5
5
4
5
5
5
4
5
4
5
5
5
5
4
4
4
5
5
59
26
Perempuan
Ibu Rumah Tangga
1
4
4
4
4
4
4
3
3
3
4
4
4
3
4
4
4
4
4
4
4
60
27
Perempuan
Guru
2
4
3
3
3
4
3
4
4
4
4
4
4
4
4
4
4
4
4
3
3
61
32
Laki-laki
Wiraswasta
2
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
62
23
Perempuan
Wiraswasta
4
4
4
3
4
5
4
4
4
4
5
5
5
4
4
4
4
4
4
4
4
63
21
Perempuan
Mahasiswa/i
3
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
4
64
21
Perempuan
Guru
3
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
5
4
5
4
4
65
21
Laki-laki
Mahasiswa/i
1
4
4
5
4
5
4
4
4
4
5
5
5
5
5
5
5
4
4
4
4
66
21
Perempuan
Mahasiswa/i
1
5
5
4
4
5
5
4
4
4
4
4
4
4
5
5
5
4
4
4
5
67
23
Laki-laki
Wiraswasta
1
4
4
5
4
5
4
4
4
4
5
5
5
5
5
5
5
4
5
4
4
68
21
Perempuan
Wiraswasta
4
5
5
5
5
5
4
5
5
4
5
4
4
4
5
5
5
5
5
4
4
69
21
Perempuan
Wiraswasta
3
5
5
5
5
5
5
5
5
5
5
5
5
5
4
5
4
4
4
4
4
70
22
Laki-laki
Perawat
3
5
5
5
4
5
5
5
4
5
5
4
4
5
5
5
5
5
4
4
4
Universitas Sumatera Utara
Lampiran 3
SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif
\Deskripsi '+
'Responden\Deskripsi Responden.sav'
/COMPRESSED.
FREQUENCIES VARIABLES=us jk pkrj frk
/ORDER=ANALYSIS.
Frequencies
Notes
Output Created
Comments
05-Apr-2014 17:52:04
Input
Data
Missing Value Handling
Active Dataset
Filter
Weight
Split File
N of Rows in Working Data
File
Definition of Missing
Cases Used
Syntax
Resources
C:\Users\Abdianta\Documents\spss
nangin\analisis deskriptif\deskriptif.sav
DataSet1
70
User-defined missing values are treated
as missing.
Statistics are based on all cases with
valid data.
FREQUENCIES VARIABLES=us jk pkrj
frk
/ORDER=ANALYSIS.
Processor Time
00:00:00.031
Elapsed Time
00:00:00.015
[DataSet1] C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif\de
skriptif.sav
Statistics
Usia
N
Valid
Missing
Jenis Kelamin
Frekuensi
Kunjungan
Pekerjaan
70
70
70
70
0
0
0
0
Universitas Sumatera Utara
Frequency Table
Usia
Frequency
Valid
Percent
Valid Percent
Cumulative
Percent
15
1
1.4
1.4
1.4
16
1
1.4
1.4
2.9
17
3
4.3
4.3
7.1
18
1
1.4
1.4
8.6
19
5
7.1
7.1
15.7
20
3
4.3
4.3
20.0
21
8
11.4
11.4
31.4
22
2
2.9
2.9
34.3
23
4
5.7
5.7
40.0
24
2
2.9
2.9
42.9
25
4
5.7
5.7
48.6
26
4
5.7
5.7
54.3
27
3
4.3
4.3
58.6
28
2
2.9
2.9
61.4
29
1
1.4
1.4
62.9
30
2
2.9
2.9
65.7
31
1
1.4
1.4
67.1
32
2
2.9
2.9
70.0
33
1
1.4
1.4
71.4
34
3
4.3
4.3
75.7
35
4
5.7
5.7
81.4
36
1
1.4
1.4
82.9
37
1
1.4
1.4
84.3
40
4
5.7
5.7
90.0
43
2
2.9
2.9
92.9
46
2
2.9
2.9
95.7
55
2
2.9
2.9
98.6
60
1
1.4
1.4
100.0
70
100.0
100.0
Total
Jenis Kelamin
Frequency
Valid
Percent
Cumulative
Percent
Valid Percent
Laki-laki
25
35.7
35.7
35.7
Perempuan
45
64.3
64.3
100.0
Total
70
100.0
100.0
Universitas Sumatera Utara
Pekerjaan
Frequency
Valid
Percent
Cumulative
Percent
Valid Percent
Mahasiswa/i
8
11.4
11.4
11.4
Wiraswasta
15
21.4
21.4
32.9
Ibu Rumah Tangga
21
30.0
30.0
62.9
Pelajar
5
7.1
7.1
70.0
Guru
5
7.1
7.1
77.1
11
15.7
15.7
92.9
Petani
1
1.4
1.4
94.3
Pensiun
1
1.4
1.4
95.7
Perawat
2
2.9
2.9
98.6
Dosen
1
1.4
1.4
100.0
70
100.0
100.0
Karyawan
Total
Frekuensi Kunjungan
Frequency
Valid
Percent
Valid Percent
Cumulative
Percent
1-2
18
25.7
25.7
25.7
3-4
20
28.6
28.6
54.3
5-6
13
18.6
18.6
72.9
7
9
12.9
12.9
85.7
5
4
5.7
5.7
91.4
7
6
8.6
8.6
100.0
70
100.0
100.0
Total
Universitas Sumatera Utara
Lampiran 4
GET
FILE='C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\variabel
kep. beli.sav'.
DATASET NAME DataSet0 WINDOW=FRONT.
SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif
\Distribusi '+
'Jawaban\distribusi jawaban Kep. beli.sav'
/COMPRESSED.
FREQUENCIES VARIABLES=Y1.1 Y1.2 Y1.3 Y1.4
/ORDER=ANALYSIS.
Frequencies
Notes
Output Created
Comments
05-Apr-2014 20:46:17
Input
Data
Missing Value Handling
Active Dataset
Filter
Weight
Split File
N of Rows in Working Data File
70
Definition of Missing
User-defined missing values are treated as
missing.
Cases Used
Statistics are based on all cases with valid
data.
FREQUENCIES VARIABLES=Y1.1 Y1.2
Y1.3 Y1.4
/ORDER=ANALYSIS.
Syntax
Resources
C:\Users\Abdianta\Documents\spss
nangin\analisis deskriptif\Distribusi
Jawaban\distribusi jawaban Kep. beli.sav
DataSet1
Processor Time
00:00:00.016
Elapsed Time
00:00:00.015
[DataSet1] C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif\Di
stribusi Jawaban\distribusi jawaban Kep. beli.sav
Statistics
Y1.1
N
Valid
Missing
Y1.2
Y1.3
Y1.4
70
70
70
70
0
0
0
0
Universitas Sumatera Utara
Frequency Table
Y1.1
Frequency
Valid
KS
S
Valid Percent
Cumulative
Percent
1
1.4
1.4
60
85.7
85.7
87.1
9
12.9
12.9
100.0
70
100.0
100.0
SS
Total
Percent
1.4
Y1.2
Frequency
Valid
KS
Percent
Valid Percent
Cumulative
Percent
4
5.7
5.7
5.7
S
53
75.7
75.7
81.4
SS
13
18.6
18.6
100.0
Total
70
100.0
100.0
Y1.3
Frequency
Valid
KS
S
Valid Percent
Cumulative
Percent
1
1.4
1.4
1.4
61
87.1
87.1
88.6
8
11.4
11.4
100.0
70
100.0
100.0
SS
Total
Percent
Y1.4
Frequency
Valid
KS
S
SS
Total
Percent
Valid Percent
Cumulative
Percent
2
2.9
2.9
2.9
59
84.3
84.3
87.1
9
12.9
12.9
100.0
70
100.0
100.0
Universitas Sumatera Utara
Lampiran 5
GET
FILE='C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\variabel
produk.sav'.
DATASET NAME DataSet0 WINDOW=FRONT.
SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif
\distribusi '+
'jawaban\distribusi jawaban.sav'
/COMPRESSED.
FREQUENCIES VARIABLES=X1.1 X1.2 X1.3 X1.4 X1.5 X1.6
/ORDER=ANALYSIS.
Frequencies
Notes
Output Created
Comments
05-Apr-2014 20:05:36
Input
Data
Missing Value Handling
Active Dataset
Filter
Weight
Split File
N of Rows in Working Data File
70
Definition of Missing
User-defined missing values are treated as
missing.
Cases Used
Statistics are based on all cases with valid
data.
FREQUENCIES VARIABLES=X1.1 X1.2
X1.3 X1.4 X1.5 X1.6
/ORDER=ANALYSIS.
Syntax
Resources
C:\Users\Abdianta\Documents\spss
nangin\analisis deskriptif\distribusi
jawaban\distribusi jawaban.sav
DataSet1
Processor Time
00:00:00.016
Elapsed Time
00:00:00.016
[DataSet1] C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif\di
stribusi jawaban\distribusi jawaban.sav
Statistics
X1.1
N
Valid
Missing
X1.2
X1.3
X1.4
X1.5
X1.6
70
70
70
70
70
70
0
0
0
0
0
0
Universitas Sumatera Utara
Frequency Table
X1.1
Frequency
Valid
Kurang Setuju
Percent
Valid Percent
Cumulative
Percent
2
2.9
2.9
2.9
Setuju
44
62.9
62.9
65.7
Sangat Setuju
24
34.3
34.3
100.0
Total
70
100.0
100.0
X1.2
Frequency
Valid
Kurang Setuju
Percent
Valid Percent
Cumulative
Percent
1
1.4
1.4
1.4
Setuju
49
70.0
70.0
71.4
Sangat Setuju
20
28.6
28.6
100.0
Total
70
100.0
100.0
X1.3
Frequency
Valid
Kurang Setuju
Percent
Valid Percent
Cumulative
Percent
5
7.1
7.1
7.1
Setuju
41
58.6
58.6
65.7
Sangat Setuju
24
34.3
34.3
100.0
Total
70
100.0
100.0
X1.4
Frequency
Valid
Tidak Setuju
Kurang Setuju
Percent
1
1.4
Valid Percent
1.4
Cumulative
Percent
1.4
4
5.7
5.7
7.1
Setuju
52
74.3
74.3
81.4
Sangat Setuju
13
18.6
18.6
100.0
Total
70
100.0
100.0
Universitas Sumatera Utara
X1.5
Frequency
Valid
Kurang Setuju
Percent
Valid Percent
Cumulative
Percent
3
4.3
4.3
4.3
Setuju
52
74.3
74.3
78.6
Sangat Setuju
15
21.4
21.4
100.0
Total
70
100.0
100.0
X1.6
Frequency
Valid
Kurang Setuju
Percent
Valid Percent
Cumulative
Percent
1
1.4
1.4
1.4
Setuju
52
74.3
74.3
75.7
Sangat Setuju
17
24.3
24.3
100.0
Total
70
100.0
100.0
Universitas Sumatera Utara
Lampiran 6
GET
FILE='C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\variabel
harga.sav'.
DATASET NAME DataSet0 WINDOW=FRONT.
SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif
\Distribusi '+
'Jawaban\distribusi jawaban harga.sav'
/COMPRESSED.
FREQUENCIES VARIABLES=X2.1 X2.2 X2.3
/ORDER=ANALYSIS.
Frequencies
Notes
Output Created
Comments
05-Apr-2014 21:04:25
Input
Data
Missing Value Handling
Active Dataset
Filter
Weight
Split File
N of Rows in Working Data File
70
Definition of Missing
User-defined missing values are treated as
missing.
Cases Used
Statistics are based on all cases with valid
data.
FREQUENCIES VARIABLES=X2.1 X2.2
X2.3
/ORDER=ANALYSIS.
Syntax
Resources
C:\Users\Abdianta\Documents\spss
nangin\analisis deskriptif\Distribusi
Jawaban\distribusi jawaban harga.sav
DataSet1
Processor Time
00:00:00.016
Elapsed Time
00:00:00.015
[DataSet1] C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif\Di
stribusi Jawaban\distribusi jawaban harga.sav
Statistics
X2.1
N
Valid
Missing
X2.2
X2.3
70
70
70
0
0
0
Universitas Sumatera Utara
Frequency Table
X2.1
Frequency
Valid
TS
Percent
1
KS
1.4
Valid Percent
Cumulative
Percent
1.4
1.4
6
8.6
8.6
10.0
S
48
68.6
68.6
78.6
SS
15
21.4
21.4
100.0
Total
70
100.0
100.0
X2.2
Frequency
Valid
KS
Percent
Valid Percent
Cumulative
Percent
7
10.0
10.0
10.0
S
51
72.9
72.9
82.9
SS
12
17.1
17.1
100.0
Total
70
100.0
100.0
X2.3
Frequency
Valid
Percent
Valid Percent
Cumulative
Percent
TS
1
1.4
1.4
1.4
KS
6
8.6
8.6
10.0
S
52
74.3
74.3
84.3
SS
11
15.7
15.7
100.0
Total
70
100.0
100.0
Universitas Sumatera Utara
Lampiran 7
GET
FILE='C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\variabel
lokasi.sav'.
DATASET NAME DataSet0 WINDOW=FRONT.
SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif
\Distribusi '+
'Jawaban\distribusi jawaban lokasi.sav'
/COMPRESSED.
SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif
\Distribusi '+
'Jawaban\distribusi jawaban lokasi.sav' /COMPRESSED.
FREQUENCIES VARIABLES=X3.1 X3.2 X3.3
/ORDER=ANALYSIS.
Frequencies
Notes
Output Created
Comments
05-Apr-2014 21:22:50
Input
Data
Missing Value Handling
Active Dataset
Filter
Weight
Split File
N of Rows in Working Data File
70
Definition of Missing
User-defined missing values are treated as
missing.
Cases Used
Statistics are based on all cases with valid
data.
FREQUENCIES VARIABLES=X3.1 X3.2
X3.3
/ORDER=ANALYSIS.
Syntax
Resources
C:\Users\Abdianta\Documents\spss
nangin\analisis deskriptif\Distribusi
Jawaban\distribusi jawaban lokasi.sav
DataSet1
Processor Time
00:00:00.000
Elapsed Time
00:00:00.000
[DataSet1] C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif\Di
stribusi Jawaban\distribusi jawaban lokasi.sav
Statistics
X3.1
N
Valid
Missing
X3.2
X3.3
70
70
70
0
0
0
Universitas Sumatera Utara
Frequency Table
X3.1
Frequency
Valid
STS
Percent
Valid Percent
Cumulative
Percent
1
1.4
1.4
1.4
S
45
64.3
64.3
65.7
SS
24
34.3
34.3
100.0
Total
70
100.0
100.0
X3.2
Frequency
Valid
KS
Percent
Valid Percent
Cumulative
Percent
1
1.4
1.4
1.4
S
52
74.3
74.3
75.7
SS
17
24.3
24.3
100.0
Total
70
100.0
100.0
X3.3
Frequency
Valid
Percent
Valid Percent
Cumulative
Percent
S
53
75.7
75.7
75.7
SS
17
24.3
24.3
100.0
Total
70
100.0
100.0
Universitas Sumatera Utara
Lampiran 8
GET
FILE='C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\variabel
pelayanan.sav'.
DATASET NAME DataSet0 WINDOW=FRONT.
SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif
\Distribusi '+
'Jawaban\distribusi jawaban pelayanan.sav'
/COMPRESSED.
FREQUENCIES VARIABLES=X4.1 X4.2 X4.3 X4.4
/ORDER=ANALYSIS.
Frequencies
Notes
Output Created
Comments
Input
05-Apr-2014 21:14:16
Data
Missing Value Handling
Syntax
Resources
C:\Users\Abdianta\Documents\spss
nangin\analisis deskriptif\Distribusi
Jawaban\distribusi jawaban pelayanan.sav
Active Dataset
DataSet1
Filter
Weight
Split File
N of Rows in Working Data File
70
Definition of Missing
User-defined missing values are treated as
missing.
Cases Used
Statistics are based on all cases with valid
data.
FREQUENCIES VARIABLES=X4.1 X4.2
X4.3 X4.4
/ORDER=ANALYSIS.
Processor Time
00:00:00.016
Elapsed Time
00:00:00.016
[DataSet1] C:\Users\Abdianta\Documents\spss nangin\analisis deskriptif\Di
stribusi Jawaban\distribusi jawaban pelayanan.sav
Statistics
X4.1
N
Valid
Missing
X4.2
X4.3
X4.4
70
70
70
70
0
0
0
0
Universitas Sumatera Utara
Frequency Table
X4.1
Frequency
Valid
KS
S
Valid Percent
Cumulative
Percent
1
1.4
1.4
60
85.7
85.7
87.1
9
12.9
12.9
100.0
70
100.0
100.0
SS
Total
Percent
1.4
X4.2
Frequency
Valid
KS
Percent
Valid Percent
Cumulative
Percent
4
5.7
5.7
5.7
S
53
75.7
75.7
81.4
SS
13
18.6
18.6
100.0
Total
70
100.0
100.0
X4.3
Frequency
Valid
KS
S
Valid Percent
Cumulative
Percent
1
1.4
1.4
1.4
61
87.1
87.1
88.6
8
11.4
11.4
100.0
70
100.0
100.0
SS
Total
Percent
X4.4
Frequency
Valid
KS
S
SS
Total
Percent
Valid Percent
Cumulative
Percent
2
2.9
2.9
2.9
59
84.3
84.3
87.1
9
12.9
12.9
100.0
70
100.0
100.0
Universitas Sumatera Utara
Lampiran 9
SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\va
riabel kep. beli.sav'
/COMPRESSED.
RELIABILITY
/VARIABLES=Y1.1 Y1.2 Y1.3 Y1.4
/SCALE('ALL VARIABLES') ALL
/MODEL=ALPHA
/SUMMARY=TOTAL.
Reliability
Notes
Output Created
Comments
03-Apr-2014 08:49:14
Input
Data
Active Dataset
Filter
Weight
Split File
N of Rows in Working Data
File
Matrix Input
Missing Value Handling
Definition of Missing
Cases Used
Syntax
Resources
C:\Users\Abdianta\Documents\spss
nangin\valid & reliabel\variabel kep.
beli.sav
DataSet1
70
User-defined missing values are treated
as missing.
Statistics are based on all cases with
valid data for all variables in the
procedure.
RELIABILITY
/VARIABLES=Y1.1 Y1.2 Y1.3 Y1.4
/SCALE('ALL VARIABLES') ALL
/MODEL=ALPHA
/SUMMARY=TOTAL.
Processor Time
00:00:00.015
Elapsed Time
00:00:00.020
[DataSet1] C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\varia
bel kep. beli.sav
Scale: ALL VARIABLES
Case Processing Summary
N
Cases
Valid
a
Excluded
Total
%
70
100.0
0
.0
70
100.0
a. Listwise deletion based on all variables in the
procedure.
Universitas Sumatera Utara
Reliability Statistics
Cronbach's Alpha
N of Items
.802
4
Item-Total Statistics
Scale Mean if
Item Deleted
Y1.1
Y1.2
Y1.3
Y1.4
12.33
12.31
12.34
12.34
Scale Variance if Corrected Item- Cronbach's Alpha
Item Deleted
Total Correlation if Item Deleted
1.006
.856
.982
.953
.612
.561
.700
.638
.756
.797
.720
.742
Universitas Sumatera Utara
Lampiran 10
SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\va
riabel produk.sav'
/COMPRESSED.
RELIABILITY
/VARIABLES=X1.1 X1.2 X1.3 X1.4 X1.5 X1.6
/SCALE('ALL VARIABLES') ALL
/MODEL=ALPHA
/SUMMARY=TOTAL.
Reliability
Notes
Output Created
Comments
Input
03-Apr-2014 08:44:38
Data
Active Dataset
Filter
Weight
Split File
N of Rows in Working Data
File
Matrix Input
Missing Value Handling
Definition of Missing
Cases Used
Syntax
Resources
C:\Users\Abdianta\Documents\spss
nangin\valid & reliabel\variabel
produk.sav
DataSet1
70
User-defined missing values are treated
as missing.
Statistics are based on all cases with
valid data for all variables in the
procedure.
RELIABILITY
/VARIABLES=X1.1 X1.2 X1.3 X1.4 X1.5
X1.6
/SCALE('ALL VARIABLES') ALL
/MODEL=ALPHA
/SUMMARY=TOTAL.
Processor Time
00:00:00.000
Elapsed Time
00:00:00.009
[DataSet1] C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\varia
bel produk.sav
Scale: ALL VARIABLES
Case Processing Summary
N
Cases
Valid
Excludeda
Total
%
70
100.0
0
.0
70
100.0
Universitas Sumatera Utara
Case Processing Summary
N
Cases
Valid
%
70
a
Excluded
Total
100.0
0
.0
70
100.0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's Alpha
N of Items
.857
6
Item-Total Statistics
Scale Mean if
Item Deleted
X1.1
X1.2
X1.3
X1.4
X1.5
X1.6
21.04
21.09
21.09
21.26
21.19
21.13
Scale Variance if Corrected Item- Cronbach's Alpha
Item Deleted
Total Correlation if Item Deleted
3.723
3.674
3.645
4.194
4.530
3.969
.758
.890
.689
.472
.379
.749
.811
.789
.825
.865
.876
.816
Universitas Sumatera Utara
Lampiran 11
SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\va
riabel harga.sav'
/COMPRESSED.
RELIABILITY
/VARIABLES=X2.1 X2.2 X2.3
/SCALE('ALL VARIABLES') ALL
/MODEL=ALPHA
/SUMMARY=TOTAL.
Reliability
Notes
Output Created
Comments
03-Apr-2014 08:55:39
Input
Data
Active Dataset
Filter
Weight
Split File
N of Rows in Working Data
File
Matrix Input
Missing Value Handling
Definition of Missing
Cases Used
Syntax
Resources
C:\Users\Abdianta\Documents\spss
nangin\valid & reliabel\variabel harga.sav
DataSet0
70
User-defined missing values are treated
as missing.
Statistics are based on all cases with
valid data for all variables in the
procedure.
RELIABILITY
/VARIABLES=X2.1 X2.2 X2.3
/SCALE('ALL VARIABLES') ALL
/MODEL=ALPHA
/SUMMARY=TOTAL.
Processor Time
00:00:00.031
Elapsed Time
00:00:00.010
[DataSet0] C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\varia
bel harga.sav
Scale: ALL VARIABLES
Case Processing Summary
N
Cases
Valid
a
Excluded
Total
%
70
100.0
0
.0
70
100.0
a. Listwise deletion based on all variables in the
procedure.
Universitas Sumatera Utara
Reliability Statistics
Cronbach's Alpha
N of Items
.869
3
Item-Total Statistics
Scale Mean if
Item Deleted
X2.1
X2.2
X2.3
8.11
8.14
8.17
Scale Variance if Corrected Item- Cronbach's Alpha
Item Deleted
Total Correlation if Item Deleted
.943
1.139
1.043
.785
.713
.761
.786
.850
.806
Universitas Sumatera Utara
Lampiran 12
SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\va
riabel lokasi.sav'
/COMPRESSED.
RELIABILITY
/VARIABLES=X3.1 X3.2 X3.3
/SCALE('ALL VARIABLES') ALL
/MODEL=ALPHA
/SUMMARY=TOTAL.
Reliability
Notes
Output Created
Comments
03-Apr-2014 09:02:16
Input
Data
Active Dataset
Filter
Weight
Split File
N of Rows in Working Data
File
Matrix Input
Missing Value Handling
Definition of Missing
Cases Used
Syntax
Resources
C:\Users\Abdianta\Documents\spss
nangin\valid & reliabel\variabel lokasi.sav
DataSet1
70
User-defined missing values are treated
as missing.
Statistics are based on all cases with
valid data for all variables in the
procedure.
RELIABILITY
/VARIABLES=X3.1 X3.2 X3.3
/SCALE('ALL VARIABLES') ALL
/MODEL=ALPHA
/SUMMARY=TOTAL.
Processor Time
00:00:00.016
Elapsed Time
00:00:00.008
[DataSet1] C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\varia
bel lokasi.sav
Scale: ALL VARIABLES
Case Processing Summary
N
Cases
Valid
a
Excluded
Total
%
70
100.0
0
.0
70
100.0
a. Listwise deletion based on all variables in the
procedure.
Universitas Sumatera Utara
Reliability Statistics
Cronbach's Alpha
N of Items
.870
3
Item-Total Statistics
Scale Mean if
Item Deleted
X3.1
X3.2
X3.3
8.47
8.54
8.53
Scale Variance if Corrected Item- Cronbach's Alpha
Item Deleted
Total Correlation if Item Deleted
.717
.918
1.006
.718
.840
.770
.899
.751
.818
Universitas Sumatera Utara
Lampiran 13
NEW FILE.
DATASET NAME DataSet3 WINDOW=FRONT.
SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\va
riabel pelayanani.sav'
/COMPRESSED.
RELIABILITY
/VARIABLES=X4.1 X4.2 X4.3 X4.4
/SCALE('ALL VARIABLES') ALL
/MODEL=ALPHA
/SUMMARY=TOTAL.
Reliability
Notes
Output Created
Comments
Input
03-Apr-2014 09:16:16
Data
Active Dataset
Filter
Weight
Split File
N of Rows in Working Data
File
Matrix Input
Missing Value Handling
Definition of Missing
Cases Used
Syntax
Resources
C:\Users\Abdianta\Documents\spss
nangin\valid & reliabel\variabel
pelayanani.sav
DataSet3
70
User-defined missing values are treated
as missing.
Statistics are based on all cases with
valid data for all variables in the
procedure.
RELIABILITY
/VARIABLES=X4.1 X4.2 X4.3 X4.4
/SCALE('ALL VARIABLES') ALL
/MODEL=ALPHA
/SUMMARY=TOTAL.
Processor Time
00:00:00.000
Elapsed Time
00:00:00.011
[DataSet3] C:\Users\Abdianta\Documents\spss nangin\valid & reliabel\varia
bel pelayanani.sav
Universitas Sumatera Utara
Scale: ALL VARIABLES
Case Processing Summary
N
Cases
Valid
a
Excluded
Total
%
70
100.0
0
.0
70
100.0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's Alpha
N of Items
.802
4
Item-Total Statistics
Scale Mean if
Item Deleted
X4.1
X4.2
X4.3
X4.4
12.33
12.31
12.34
12.34
Scale Variance if Corrected Item- Cronbach's Alpha
Item Deleted
Total Correlation if Item Deleted
1.006
.856
.982
.953
.612
.561
.700
.638
.756
.797
.720
.742
Universitas Sumatera Utara
Lampiran 14
GET
FILE='C:\Users\Abdianta\Documents\spss nangin\uji asumsi klasik + reg.
berganda\independen & dependen Variabel.sav'.
DATASET NAME DataSet0 WINDOW=FRONT.
SAVE OUTFILE='C:\Users\Abdianta\Documents\spss nangin\uji asumsi klasik +
reg. '+
'berganda\independen & dependen Variabel.sav' /COMPRESSED.
REGRESSION
/DESCRIPTIVES MEAN STDDEV CORR SIG N
/MISSING LISTWISE
/STATISTICS COEFF OUTS CI BCOV R ANOVA COLLIN TOL CHANGE ZPP
/CRITERIA=PIN(.05) POUT(.10)
/NOORIGIN
/DEPENDENT kep.beli
/METHOD=ENTER produk harga lokasi pelayanan
/SCATTERPLOT=(*SDRESID ,*ZPRED)
/RESIDUALS DURBIN HIST(ZRESID) NORM(ZRESID).
Regression
Notes
Output Created
Comments
Input
Missing Value Handling
Syntax
Resources
06-Apr-2014 08:39:45
Data
C:\Users\Abdianta\Documents\spss
nangin\uji asumsi klasik + reg.
berganda\independen & dependen
Variabel.sav
DataSet1
Active Dataset
Filter
Weight
Split File
N of Rows in Working Data File
70
Definition of Missing
User-defined missing values are treated as
missing.
Cases Used
Statistics are based on cases with no
missing values for any variable used.
REGRESSION
/DESCRIPTIVES MEAN STDDEV CORR
SIG N
/MISSING LISTWISE
/STATISTICS COEFF OUTS CI BCOV R
ANOVA COLLIN TOL CHANGE ZPP
/CRITERIA=PIN(.05) POUT(.10)
/NOORIGIN
/DEPENDENT kep.beli
/METHOD=ENTER produk harga lokasi
pelayanan
/SCATTERPLOT=(*SDRESID ,*ZPRED)
/RESIDUALS DURBIN HIST(ZRESID)
NORM(ZRESID).
Processor Time
00:00:01.762
Elapsed Time
00:00:01.701
Memory Required
Additional Memory Required for
Residual Plots
2300 bytes
888 bytes
Universitas Sumatera Utara
[DataSet1] C:\Users\Abdianta\Documents\spss nangin\uji asumsi klasik + reg. berganda\independen
Descriptive Statistics
Mean
Keputusan Membeli
Produk
Harga
Lokasi
Pelayanan
Std. Deviation
16.50
25.39
12.19
12.81
16.90
& dependen Variabel.sav
N
1.283
2.373
1.467
1.386
1.616
70
70
70
70
70
Correlations
Keputusan
Membeli
Pearson Correlation
Sig. (1-tailed)
N
Keputusan Membeli
Produk
Harga
Lokasi
Pelayanan
1.000
.564
.612
.363
.549
Produk
.564
1.000
.504
.560
.577
Harga
.612
.504
1.000
.480
.656
Lokasi
.363
.560
.480
1.000
.522
Pelayanan
.549
.577
.656
.522
1.000
.
.000
.000
.001
.000
Keputusan Membeli
Produk
.000
.
.000
.000
.000
Harga
.000
.000
.
.000
.000
Lokasi
.001
.000
.000
.
.000
Pelayanan
.000
.000
.000
.000
.
Keputusan Membeli
70
70
70
70
70
Produk
70
70
70
70
70
Harga
70
70
70
70
70
Lokasi
70
70
70
70
70
Pelayanan
70
70
70
70
70
Universitas Sumatera Utara
Variables Entered/Removedb
Model
Variables Entered
1
Pelayanan,
Lokasi, Produk,
Hargaa
Variables
Removed
Method
. Enter
a. All requested variables entered.
b. Dependent Variable: Keputusan Membeli
Model Summaryb
Statistics
Change Statistics
Model
R
1
.689a
R
Square
.475
Adjusted R
Square
Std. Error of
the Estimate
.443
R Square
Change
.957
F Change
.475
df1
14.719
Sig. F
Change
df2
4
65
.000
DurbinWatson
1.983
a. Predictors: (Constant), Pelayanan, Lokasi, Produk, Harga
b. Dependent Variable: Keputusan Membeli
ANOVAb
Model
1
Sum of Squares
df
Mean Square
Regression
53.945
4
13.486
Residual
59.555
65
.916
113.500
69
Total
F
14.719
Sig.
.000a
a. Predictors: (Constant), Pelayanan, Lokasi, Produk, Harga
b. Dependent Variable: Keputusan Membeli
Universitas Sumatera Utara
Coefficientsa
Unstandardized
Coefficients
Model
1
B
(Constant)
Std.
Error
6.854
1.408
Produk
.179
.065
Harga
.342
.107
Lokasi
-.081
.116
Pelayanan
Standardized
Coefficients
95% Confidence
Interval for B
Beta
t
Lower
Bound
Sig.
Upper
Bound
Collinearity
Statistics
Correlations
Zeroorder
Partial
Part
Toleran
ce
VIF
4.867
.000
4.042
9.666
.332
2.773
.007
.050
.308
.564
.325
.249
.565
1.771
.391
3.179
.002
.127
.556
.612
.367
.286
.534
1.873
.106
-.087
-.759
.451
-.293
.132
.363
-.094
-.068
.613
1.632
.104
.147
1.122
.266
-.091
.324
.549
.138
.101
.472
2.118
a. Dependent Variable: Keputusan Membeli
Coefficient Correlationsa
Model
1
Pelayanan
Correlations
Covariances
Lokasi
Produk
Harga
Pelayanan
1.000
-.183
-.287
-.475
Lokasi
-.183
1.000
-.342
-.153
Produk
-.287
-.342
1.000
-.136
Harga
-.475
-.153
-.136
1.000
.011
-.002
-.002
-.005
Lokasi
-.002
.011
-.002
-.002
Produk
-.002
-.002
.004
.000
Harga
-.005
-.002
.000
.012
Pelayanan
a. Dependent Variable: Keputusan Membeli
Universitas Sumatera Utara
Collinearity Diagnosticsa
Variance Proportions
Model
Dimensi
on
1
1
4.980
1.000
.00
.00
.00
.00
.00
2
.008
25.587
.18
.03
.63
.08
.02
3
.006
29.401
.41
.00
.00
.75
.02
4
.004
35.806
.37
.75
.08
.17
.04
5
.003
39.228
.04
.22
.29
.00
.92
Eigenvalue
Condition Index
(Constant)
Produk
Harga
Lokasi
Pelayanan
a. Dependent Variable: Keputusan Membeli
Residuals Statisticsa
Minimum
Predicted Value
Std. Predicted Value
Standard Error of Predicted
Value
Adjusted Predicted Value
Residual
Std. Residual
Stud. Residual
Deleted Residual
Stud. Deleted Residual
Mahal. Distance
Cook's Distance
Centered Leverage Value
Maximum
Mean
Std. Deviation
N
14.88
-1.829
18.47
2.231
16.50
.000
.884
1.000
70
70
.123
.536
.239
.091
70
14.85
-2.240
-2.340
-2.487
-2.530
-2.595
.159
.000
.002
18.62
2.376
2.482
2.622
2.965
2.752
20.672
.563
.300
16.49
.000
.000
.004
.008
.010
3.943
.027
.057
.903
.929
.971
1.028
1.046
1.054
4.017
.074
.058
70
70
70
70
70
70
70
70
70
a. Dependent Variable: Keputusan Membeli
Universitas Sumatera Utara
Charts
Universitas Sumatera Utara
Universitas Sumatera Utara
Lampiran 15
Tampak depan toko Youlanda Bakery and Cake Shop Delitua
Universitas Sumatera Utara
Situasi dalam ruangan toko Youlanda Bakery And Cake Shop Delitua
Peneliti bersama konsumen/ responden yang sedang mengisi kuesioner
Universitas Sumatera Utara
Tampak karyawan toko Youlanda Bakery and Cake Shop Delitua sedang
melayani konsumen
Universitas Sumatera Utara
Peneliti berfoto dengan kepala toko dan karyawan toko Youlanda Bakery
and Cake Shop Delitua
Universitas Sumatera Utara