robertnagle_20070511.ppt 5937KB Jun 23 2011 10:33:58 AM

Ebooks, Textbooks and Digital
Storytelling

• By
• Robert Nagle
• www.teleread.org/blog
• May 11, 2007

Preface
• Presentation will be put up on my
idiotprogrammer weblog and probably
teleread as well
• If you want to make comments, add them
to the teleread blog post about it.
• I have delicious links for everything
• http://del.icio.us/rjnagle/uhlecture

Outline
Preface: Who am I?





How do you read a book?
How do you make a book?
How do you anticipate a Story?

How do you read a book?
An Idiographic Analysis

Geography Does Make a
Difference!










Houston bus
Lunch hour
Peace Corps Albania & Ukraine
Back to US
Lunch hours in Austin
Books on tape
Boston/DC mass transit
Waiting in line

Where do you read a book?













Bed
Lazy Boy chair
Bathtub
At work/on way to work
Dinner table
Web surfing
Reading to sleep
Reading in total darkness (backlighting)
Print Books and dim lamp
Reading on the Run
RSS Reader on my pda










How do you read a book?
Check the reviews; afterwards, check the
reviews again!
Read the first chapter. After end, I always reread
the first chapter
Critical Essays
Highlighting. High School/College
Word definitions
Bookmarks-- Always lose my place.
technical manuals--often in medias res

How do you read a book?







One novel vs. several.
Pile by my bed
Having complete works on my ebook reader
Arnold Bennett, Henry James, Shakespeare
Then you discover hidden gems (and realize
there are hundreds, if not thousands of others)
• Alternate versions/editions
• Whitman’s Song of Myself (Deathbed Edition vs.
All the Rest).

Beasts of Burden: Collecting
• 1993 New Braunfels Factory Outlet Store;
Buyer’s Remorse
• Moving
• Why People buy a house (and move)
• Amazon Wishlists vs. bookstores
• Eventually everything becomes 99 cents!

Ebook
Revolution,

2004

2007: The Year Flash Memory
Became Dirt Cheap!
• 8 gigs CF card = 80$
• 4 gig Project Gutenberg DVD has 17,000
titles!
• Bruce Sterling: envisioned LOC in his
pocket

Horn of Plenty

“Bestsellers” for Today

E-Books vs. Web Pages vs. Print
Pages:
• Ebooks: Better navigation, TOC, indices, keeps
you trapped (must concentrate) ; Sustained
reading is more possible.
• Web Book Reader in Browser: Always Up-toDate, comments; better design possibilities. but

requires online access,
• RSS Feed Reader: Organization is mainly
chronological (that’s limiting!). Can serve as
offline reader.
• Print: “Smell of the Book,” Ability to look at two
pages at once; Better Font & Layout Variety.

Is Reading Just Old-Fashioned?
• Youtube, Secondlife, HBO, PS2
• Publishing Industry in decline?
• A crisis in literacy?

The Bane of Publishers

My childhood books

Text as “Illustrations” for the Art
• Kingdom Hearts

When will Dylan want to

read/write?
• James Paul
Gee’s
“semiotic
domains”
or “situated
meanings”

Text vs. Audio vs. Video vs. Games
• Read 300-350 words per minute (vs. 140
wpm for audio)
• Easier to scan/browse/search (can find
within text)
• Less intrusive/noisy
• Easier to cite/refer to (that might be
changing)
• Lower production costs

Think about 9/11
• How did you find information about WTC?

• Did you keep on the TV news that day?
Was this an efficient way to track the
event?
• Years later, how would you locate
information about: 1)a victims, 2)the
terrorist plot, 3)the president’s response,
4)the timeline, 5)people’s opinions about
why it happened

Devices, Devices,
Devices

Why buy an ebook device?






Space Saving

Can modify font size
Quick jumping between books
Access to all that Public Domain stuff!
Laptops are hot! Expensive! Heavy! Suck up
batteries!
• Won’t help you download John Updike or Saul
Bellow, but it will help you download web-only
content and young writers
• BUT Da Vinci Code is cheaper as a used print
book than an ebook.

Ebooks and DIY books
• Project Gutenberg produced books
• Best Site for ebooks is
www.manybooks.net (all formats).
• What you don’t anticipate is how often you
will end up creating your own ebook
(usually out of your own material or out or
material from the web).
• Scanning your own books? 1863 Houston

Sci fi short story

Ebook: Frustrations,
Disappointment
• Expensive
• Single Purpose Device vs. Convergent
Device
• Can’t Transfer Ebooks
• Tied into Ecommerce Store
• Manufacturer’s Mistake: assuming that
people buy these things so they can buy
more content (aka the “Itunes Fallacy”)

What People Will Pay And Expect
• $1500: Extreme Portability, Great Battery Life, Great
Display, Touchscreen, Multipurpose, DRM
• $600-750: Multimedia, Great Battery, color
• $300-400:
– PDA (Multipurpose, Small Screen) or E-ink Device (Great
Display, Battery Life), wifi
– E-ink Reader: Grayscale, Outstanding Battery Life and Limited
Formats, mp3 player, no wifi

• $200-250: Magic Price Point? (Nothing here?!)
Cellphones
• $100-150: Bought on Ebay; Old Devices that still work
wonderfully when used solely for reading (battery life
sucks?!)
• $50 Keychains, mp3 memory sticks,

2007: Fierce Competition in the
$300-400 space





Sony Reader
Not Another E-Book (NAEB-Bookeen)
Jinke Hanlin V3
Amazon.com Kindle Reader

But will it drive prices down?

Ebook Beauty Contestant #1
Jinke V3 (Released Fall, 2007?)
Wacom Pen Touchscreen
Mp3 player & Wifi.
Proprietary Formats
SD Card holds up to 4 gigs.

Ebook Beauty Contestant #2
Sony Reader (Nov 2006)
•No Touchscreen, Sort of
Complicated
•Buy from Sony Connect Store
•Can read Encrypted Books from
Sony Connect Store , but
inventory is limited
•Can Read PDF, DOC, but not
HTML!

Ebook Beauty Contestant #3
• Not Another Ebook
Reader (NAEB)
• (June-July 2007?)
• No ability to read
encrypted content (no
buying from Amazon!)
• Popular backing from
Baen Sci Fi Publishing
• Can read both Mobi,
HTML, Doc, PDF

Dark Horse Contestants:
Educational Devices
• One Laptop per Child
$150
– Plans to sell it in US?
– Viewed as a learning tool, not an ebook
reader

Digital Textbook (Korea)$100
•Touchpad
•Provided for all Schools and
Students between 2008-2011

Scorecard for Judging Devices
• Does it Read/Import HTML?
• Can it automatically create/read RSS
feeds?
• Is it easy to use?
• How much flash memory does it support?

Criteria for Evaluating Book
Solutions
• Can students/teachers create their own
ebooks? Can you import html files?
• Do they have permanent licenses to the
books they buy?
• What notetaking capability is possible?
group notes?
• Built in Dictionaries? Foreign Language
dictionaries?
• Cut/Paste, Printing from Desktop?

Uses of an educational reader
• Critiques of Laptops for Kids. But access
to greater variety of material
• Teacher-created anthologies
• Reduce backsprain

High Costs of School Textbooks
•Reduce costs of print textbooks
(700$/yr)
•Newer editions 60% more
expensive than older editions
•Teachers are often not aware
of actual prices of textbook
even when they ask

Ebook Readers/Books don’t solve the
Pedagogical problems of teaching
material. Instead, they increase the
amount of material available to students
and make it easy for them to access this
material away from the laptop.

Making Textbooks Affordable
• Why Can’t Teachers Collaborate on their own
textbooks/course material? Norton Anthology of
Literature, Package A and B ($100)
• Key questions are: ensuring quality, packaging
in an ebook friendly format and providing course
outlines/objectives/study material
• Makes it easier to introduce already free material
into the classroom and make it available at
home.

DIY Textbooks
• www.stingyscholar.com

Sophie Reader
(www.sophieproject.org)
• Open Source produced by Future of the Book
• Can embed graphics, audio and video
• “Networked Book,” saved on net, with ability of readers to
embed comments on pages;
• Authors can pull resources from web repositories
• Based on Voyager/Voyager Japan/T3 authoring platform
• Funded partly by Mellon Foundation
• Beta version of Reader out by Sept 2007; 1.0 out by
December.
• Tie-ins with One laptop per child project.
• Decentralized Servers?
• Ambitious, buggy, mindshare? Adobe? Standards?

Dot Reader
http://www.dotreader.com/)

• Software for Laptop.
• Allows annotation by
readers/students; with web servers
letting you store comments
• They’ve solved the chicken or egg
problem! (USB Keychains/Flash
Media)
• Both Sophie and Dotreader have
some commitment to open standards

Mobipocket Creator—free Ebook Creator

Mobipocket: Adding Content

Building the Ebook (With Password
Protection?)

Adobe Reader
• It’s a print standard, not a reflowable
standard
• Works horribly on devices
• Creation Tools are expensive
• Advantages: Excellent Accessibility and
Multimedia Capabilities (+ Flash)
• Adobe Digital Editions—new reader suited
for reflowable content (but what about
devices?)

Producing a PDF Book
• Not simple for individuals
• MS Office doesn’t have a plugin for PDF
conversion, and yet Openoffice does
• Online Zamzar file conversion site does it
for free. http://www.zamzar.com/
• Google Docs:





Save as HTML, PDF, doc, txt
Revert to previous versions
Collaborative editing
Can use as Text Editor for most blogging
software (XML-RPC)

Other Tools: DIY Books
• Web Scrapers/ Sunrise Desktop
• Photo Albums with Stories attached to
them. “Text is illustration for the photo”
• RSS Readers

3. How to Anticipate a Story

Designing for Creativity
• Web Developer’s interest in understanding
group dynamics
• If you create a versatile-enough platform
that is open to all kinds of input, massive
creativity will ensue
• Yochai Benkler’s Wealth of Networks:
Peer Production produces great results
(i.e, Wikipedia). But what about creativity?

Constraints on Creativity
• Public domain has been cancelled until 2018.
We are stuck at the year 1922.
Ex. All Quiet on the Western Front
• Pre-1972 American Music Won’t go into the
public domain until 2067
– (Many American musicians are already in public
domain in Europe, but not in USA: Elvis, Frank
Sinatra, Louie Armstrong, all early Jazz)
– When Andrew Sister’s 1936 hit song Bei Mir Bist Du
Schon enters Public Domain, all of us will be dead.

Media companies thank you!
• Using Trademark to Suppress Creativity
– Harry Potter™, Star Wars ™, Simpsons™

• Fair Use: Lessig: fair use is having the
freedom to pay a legal team to defend you
in court
• Educational Exemptions: Teach Act

Progression
• Modernism
• Postmodernism
• Anti-postmodernism

How to Be Creative without Being
Sued
• Creative Commons Search for text/multimedia
• http://search.creativecommons.org

Jamendo for Creative Commons
Music

Group Memepools
• Someone suggests
a topic/question and
your assignment is
to write on it.
http://www.iampariah.com/memeslist/
Also: Poets like to do this

FRIDAY Memes: Answer these
Questions
What are the Top 5 "Mom" songs
What is the toughest decision you've ever had to make?
Who have you been most disappointed by in your life?
What is the nastiest thing you've ever done to someone?
Do you own a car? What make and model? Do you consider cars a boring
point A to B appliance or does talk of V8's and turbo-charging make your
eyes light up?
SUVs : practical and roomy or gas-guzzling monstrosities?
Your dream car is...?
Do you gamble?
Have you ever rode a horse?
What is the most fantabulous thing that has happened this week?

Houston Memepool: Weekly 100 Word Podcast

Theme: Baseball

Shared Universes
• Popular in Sci Fi Novels, comics
• Star Trek, Star Wars
• One Author creates the universe, and
individual people add to it.
• Media companies want control
• Challenge: how can students find out
about shared universes where it is
legal/encouraged to create for?

Geographically-based Stories
• Sex map in
Manhattan
• The Unknown

Hyperlinks over words
and names

Hyperlinks over place
names

Lots of paths for reading this story

Ficlets

Fan Fiction & Branding
• Sequels to Star Wars, TV shows,
• Noncommercial fan fiction is tolerated
unless it becomes too famous.
• Quicksand: Company encourages usersubmissions on its own site, but users
have to agree with terms of service.
• “Remix Factories” on company sites;
BMW, commercials

Which creative writing projects
tend to work and why?
• Are individual contributions recognized and
browsable by name?
– No more digital maoism

• Minimize intersections between people’s stories;
that reduces need to maintain consistency
between them
• Sitcom writing vs. storywriting. (Continuity is in
the actors, not the style).
• Contributors have the ability to play one persona

Interactive vs. Linear Storytelling
• Reading linear stories is less strenuous
• Interactivity is overrated
– Scarcity of good players/actors
– When the reader/player makes choices, then he is
limited by his own meager imagination
– Andrew Glassman: How is a story improved by our
making decisions in ignorance of their implications?
– Glassman compares it to calling an automated phone
system.

Novel as Porous Form
• Jane Smiley: unevenness can become an
aesthetic
• Moby Dick

Fictional Blogs
• Celebrity blogs (Batman Blog, George W.
blog)
• You can impersonate somebody you’re
not. But is anybody reading it? (Ethics?)
• Fictional bloggers can respond to other
fictional bloggers (Lonelygirl15)

Unexplored Possibilities
• Alternate Reality Games: Text as Clues to
a Game in Virtual Space or Meatspace
• Remediations: Texts turned into
multimedia experiences

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