Niat Konsumen dalam pembelian makanan organik

tssN0853-6627

15,NoJMaret2011
Volume

JURNAL B ISNI S DAN EKONOM

IKTI/KeP/2010
SKNO.64alD
TERAKREDITASI

DAFTARISI
Daftarisi
MediaUsage:B asedon MoralJudgmentand LegalAwareness
llle g a Digital
l
lin MayasaridanDikaraBarcah

BagProduct
of Counterfeiting
Intention

to Purchase
Attitudes
Consumer
danA nasHidayat"'.'.'. " . " '
San ti Budiman
A ir lin eCo mp a n yT: h eCa s eO f G a ru d aln d o n e s ia
in TheFullS ervice
Re str ucturing
P e rt u mb u h aEnk o n o miI n d o n e s ia
ModalsosialTerhadap
Pen g a r uh
ErrorCorrectionModel(EcM)
Periode1983- 2008:Pendekatan
ArsYad
Y Srl Susl/odanLincolin
T in g g d
i a nP e rs is t e n ?
di I n d o n e s ia
TingkatP engangguran
M e n g a pa

Sari
dan NilamAnggar
DioniHartono,
D. S. Priyarsono,
Ma k a n aO
n rg a n ik
dalamP embelian
Nia tKonsumen

HerulriantodanBudhiHarYanto
Kertas
danBerbasis
lnternet
Berbasis
Keuangan
Pelaporan
Intensitas
Sur ogasi
en
StudiEksper imdengan

Kn
e p u tu sal nnve stasi:
P e mb u a ta
dalam
SyiahKuala
Universitas
Akuntansi
Profesi
Mahasiswa
danChairulRaziki
YossiDlanflmala
P enulisan
Ped o man
lndeksArtikel

1-14

15-29

30-44

45-63

64-72

73-87

88 - 10 2

!

0rganik
Makanan
dalamPembetian
NiatKonsumen
Haryanto)
Budhi
dan
(Herutrianto

N|ATKoNSUMENDALAMPEMBEL|ANMAKANANoRGAN|K
Herulrianto
Maret
Sebelas
Universitas
Pertanian
Fakultas
: irian-her@Yahoo'com
Email
BudhiHaryanto
Maret
Sebelas
Universitas
Ekonomi
Fakultas
: budhiharyanto@Yahoo'com
Email

Abstract

sfudied
withthevariables
model,
intention
foodpurchasing
theorganic
istodetermine
ofresearch
The objective
subiective
attitude,
foodavaitabitity,
organic
of environment,
awareness
of heanh,
of awareness
consisfrng
research
The

variables'
pattern
as wel/ageandconsumption
inte!19n,
food purchasino
food
norm,andorganic
purchase
to
whointend
sampre
as theconsu.mer
w'h 2*'respondenfJ
wassu*eytechnique
methodused
(SEM)'
model
equation
used'structural
method

niwiththeanalysis
beconsiste
inorderto
of
organic
are
of environment thedeterminant
of heatthandawareness
fhat theawareness
of studyshows
The resun
group
and
age
of
rore
food.Thefindingaboutthemoderating
creatorto organic
posrfiveattil.utde
someone,s

foodpurchasing
organic
of
behavior
and
attitude
oetween
retationsitp
the
on
variartes
pattern
consumption
inthefuture
ofsfudyis thatthemarketers
Theimptication
intetiion.
theorganicfoodpurchasing
affects
as

intention
friendly'
andenvironmental
proiua,ssafeforheanh
thattheorgunir"iod
the consumers
convince
shoutd
wellasthereshoutdbemarketsegmentationbasedontheagegroupandconsumer,sconsum
food'
organic
attitude,
intention,
Keywords:

1' tt$?$lfl:tJlil

kajian
obvek
menjadi

masih
orsanik
makanan
menskonsumsi
densan
sehat
pansan
n,oro
danniat'Halini
sikap
hubungan

moder
rnususnya"l.ngunh.nggunakan
danniatperilaku,
studisikap
daram
belum
organik
makanan
konsumsi
perilaku
niaidaram
,il,up"orn
hubungan
moder
peneritian
hasir
dikarenakan
etal',Z}}Z',Tarkianen
Magnusson,2001;Vindigni,
menunjukkanhasiryangkonsisten([hatKarafatis,eial.,1gg9:

oanSindovst;ir11?;|o5li,il.o.?n,0,*rikerasaman
untuk
terbatas
bersifat
yans
masins-masins
moder
adanya
peluang

inimemberi
bias.Kondisi
akanteijadi
karena
konteksnya
proulrttirg },;ngberbeda
diterapr,un
dapat
Indonesia'
surakarta
di
peneritian
seffrng
yangieteuan
hubungan
moder
lenqn
padastudiiniuntukmembuit
terlalu
tidak
hasilnya
studisehingga
*.rnatasi ringkup
diharapkan'oup"ut
pemirihan
di kotasurakarta
seftrng
nttttonfl;usarkan
giqT-qT-slr:**:*l*a,8 variabelamatan'
studiinimoderyans
daram
studiterdahuru,
seseorang
mendorong
berperan
kesehatan
terhadap
kesadaran
V_ariaber
pertama,kesadaran
t.rnrJrpk..ehatan.
kesadaran
Kedua'
2005;chen,2009)'
dansundqvist,
mutrnrn organik
ltinalrart